📌 Core Information
🔹 Job Title: Influencer Assistant
🔹 Company: H&M Group
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing & PR
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Supporting regional influencer activities to drive brand awareness and customer acquisition
- Collaborating with PR agencies and internal teams to coordinate influencer projects and samples
- Organizing and supporting influencer appointments and events
- Tracking influencer performance and producing reports on activities and results
- Researching brand-aligned influencers and identifying opportunities for collaboration
ASSUMPTION: This role requires strong communication, organizational, and multitasking skills, as well as the ability to build relationships with both internal and external stakeholders.
📋 Key Responsibilities
✅ Liaising with PR agencies to discuss relevant information and updates on all influencer projects, and coordinating current season dressing opportunities and samples
✅ Coordinating the allocation and distribution of influencer product samples directly to talent/PR agencies, while also aligning with different internal teams to source samples
✅ Organizing and supporting face-to-face influencer appointments
✅ Supporting events, including the coordination, logistical planning, and organizing of events
✅ Tracking influencer performance for projects and published posts
✅ Supporting day-to-day planning and tracking documents and reporting on activities
✅ Monitoring results against KPIs and producing weekly, monthly, and quarterly reports for relevant projects, highlighting successes, results, coverage, learnings, and opportunities
✅ Keeping up-to-date with the European influencer landscape and competitor fashion events and projects
✅ Researching brand-aligned influencers across EU markets and identifying opportunities on how to work with them for different projects
ASSUMPTION: The role may involve working with Lefty, an influencer marketing platform, and requires advanced Microsoft Office skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Previous PR experience, preferably in influencer marketing
Required Skills:
- Excellent communication skills, both verbal and written
- Confident in collaborating with influencers and taking appointments
- Ability to prioritize and manage own time effectively
- Detail-oriented, proven organizational, and multi-tasking abilities
- Self-motivated and ability to take own initiative
- Ability to collaborate and build strong relationships with both internal and external stakeholders
- Advanced level in Microsoft Office
Preferred Skills:
- Experience working with Lefty
ASSUMPTION: Alignment with the company values is the most important characteristic for new joiners. The company values are open-mindedness, curiosity, being different, constant improvement, and empowering and trusting employees to take ownership.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for a Marketing & PR role in London)
Benefits:
- 25% staff discount usable on all H&M Group brands in stores and online
- H&M Incentive Program (HIP)
- 25 days holiday
- Annual health checks
- Pension scheme
- Discounts on various activities and financial/lifestyle products via benefits hub
- Cycle to work scheme
- Discounted gym membership
- Employee assistance via retail trust
- Private health & dental care
Working Hours: 39 hours per week, with a hybrid working arrangement (approx. 3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing & PR role in London with 2-5 years of experience. The actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: 1,001-5,000 employees (global)
Founded: 1947 (as Hennes; 1968 as H&M)
Company Description:
- H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
- The company operates in 75 geographical markets with 4,801 stores under various brands
- H&M Group employs over 107,000 full-time equivalent positions globally
Company Specialties:
- Fast-fashion retail
- Sustainable fashion initiatives
- Omnichannel retail experience
Company Website: hmgroup.com
ASSUMPTION: H&M Group is a well-established and successful fashion retailer with a strong global presence. The company is known for its fast-fashion business model and commitment to sustainability.
📊 Role Analysis
Career Level: Mid-level Marketing & PR professional
Reporting Structure: Reports to Senior PR & Marketing Specialist
Work Arrangement: Hybrid (approx. 3 days per week in the office)
Growth Opportunities:
- Progression to Senior PR & Marketing Specialist or similar roles within the company
- Expanding responsibilities and taking on more complex influencer marketing campaigns
- Potential opportunities to work on global influencer marketing projects
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing and PR department.
🌍 Location & Work Environment
Office Type: Hybrid (approx. 3 days per week in the office)
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global city with a vibrant fashion industry
- The city offers a diverse range of cultural, social, and professional opportunities
- London has a well-established public transportation system, making it easy to commute to the office
Work Schedule: Full-time (39 hours per week)
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-office collaboration, fostering strong teamwork and relationships with colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Communication skills and ability to build relationships
- Organizational skills and time management
- Initiative and self-motivation
- Alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the influencer marketing landscape and the company's brand
- Prepare examples of successful influencer marketing campaigns you've worked on or researched
ATS Keywords: Influencer marketing, PR, communication, collaboration, organization, multitasking, Lefty, Microsoft Office
ASSUMPTION: The application process may vary depending on the hiring manager or the specific needs of the department. Applicants should be prepared to demonstrate their skills and experiences throughout the interview process.
🛠️ Tools & Technologies
- Lefty (influencer marketing platform)
- Microsoft Office (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role may require the use of additional tools and technologies specific to the company's internal processes and workflows.
👔 Cultural Fit Considerations
Company Values:
- Open-minded
- Curious
- Different
- Constant improvement
- Empower and trust
Work Style:
- Collaborative
- Adaptable
- Results-driven
Self-Assessment Questions:
- How do you demonstrate open-mindedness and curiosity in your daily work?
- Can you provide an example of a time when you took initiative and empowered yourself to take ownership of a project or task?
- How do you balance working independently with collaborating effectively with a team?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with the company's values and work style throughout the interview process.
⚠️ Potential Challenges
- Managing multiple influencer projects and deadlines simultaneously
- Adapting to the fast-paced nature of the fashion industry and influencer marketing landscape
- Building and maintaining strong relationships with influencers, PR agencies, and internal stakeholders
- Navigating a large, global organization and its internal processes
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to overcome them in the interview process.
📈 Similar Roles Comparison
- This role is similar to other influencer marketing or PR assistant roles within the fashion industry
- However, this role may have a stronger focus on regional influencer activities and collaboration with internal teams
- Career progression may involve moving into a senior PR & marketing role or specializing in a specific aspect of influencer marketing
ASSUMPTION: Applicants should research similar roles within the industry to better understand the market and competition for this type of position.
📝 Sample Projects
- Coordinating a regional influencer campaign to launch a new product line
- Researching and identifying brand-aligned influencers for a seasonal marketing campaign
- Tracking and analyzing the performance of influencer marketing projects to optimize future campaigns
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing and PR strategy?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful influencer marketing campaign the company has run, and what made it successful?
- How does the company measure the success of its influencer marketing campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during the interview process to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the I'M INTERESTED link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful influencer marketing campaigns you've worked on or researched
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
