- Job Title: Influencer Associate Manager (Hero Cosmetics)
- Company: Church & Dwight Co., Inc.
- Location: New York, NY (Hybrid role, 1 day/week in-office)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 19, 2025
- Experience Level: Mid-Senior level (3-4 years of experience)
🚀 Job Overview
Key aspects of this role include:
- Managing multiple influencer partnerships simultaneously for Hero Cosmetics, a brand focused on acne-prone skin.
- Driving brand awareness through effective influencer strategies, including paid partnerships, community management, and KPI tracking.
- Collaborating with internal teams, external agencies, and influencers to ensure seamless campaign execution and optimal results.
- Working in a fast-paced environment with multiple deadlines, requiring strong project management skills and attention to detail.
ASSUMPTION: This role requires a strong understanding of influencer marketing and the ability to build and maintain relationships with key influencers on behalf of the brand.
📋 Key Responsibilities
- Paid Partnerships:
- Proficiently manage multiple influencer partnerships simultaneously, ensuring seamless execution and optimal results across various product launches, evergreen campaigns, cultural moments, and retail campaigns.
- Identify specific goals and establish KPIs for each influencer campaign/partnership.
- Conduct thorough research to find influencers whose audience, style, engagement, and values align with the brand using Tribe Dynamics, social media, talent agency rosters, and competitive research.
- Define the scope of work for each influencer, including the type and number of posts, platforms to be used, and campaign duration while referencing internal budgets.
- Conduct outreach and cultivate relationships with appropriate talent and their managers to lead all campaign communications.
- Negotiate and align on compensation, deliverables, timelines, and usage rights with talent and talent managers.
- Draft, review, and sign contracts outlining partnership terms, including exclusivity clauses.
- Coordinate timely product shipments to influencers by liaising with talent managers, internal office manager, brand team, and warehouse staff.
- Create detailed briefs outlining campaign objectives, key messages, brand guidelines, and creative direction, including specific instructions for content creation, hashtags, mandatory FTC disclosures, and legal language guidelines in collaboration with the legal team.
- Collaborate with the influencer to develop content concepts that resonate with their audience and align with the campaign.
- Create custom links and discount codes for the influencer to include in their call-to-action within the content.
- Review, leave feedback/request edits as needed, and approve content and caption drafts, ensuring they meet brand standards and compliance regulations in a timely manner.
- Maintain and oversee campaign timelines to ensure timely publication of content.
- Community Management:
- Manage the strategic partnership with the external agency, Vesta, to develop and nurture Hero’s community of loyalists, the Skin Squad.
- KPIs & Reporting:
- Maintain and update the influencer database to ensure accurate tracking and seamless management of in-house campaign activities.
- Utilize Tribe Dynamics to monitor influencer campaign performance by tracking engagement, reach, impressions, and other critical metrics.
- Process Management:
- Develop a comprehensive process for influencer team paid partnerships, encompassing campaign tracking, internal content feedback collaboration, and analytics monitoring.
- Budget Management:
- Meticulously track and manage budgets for Paid Partnerships and PR sampling initiatives to ensure optimal allocation of resources and maximize campaign effectiveness.
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously while maintaining attention to detail and adherence to deadlines.
🎯 Required Qualifications
- Education: Bachelor's degree in Communications, Marketing, or a related field.
- Experience: 3-4 years of experience in influencer marketing.
- Required Skills:
- Demonstrated interest and passion for influencers and social media community management.
- Experience with influencer software platforms (like Tribe Dynamics and Grin).
- Excellent communication and writing skills.
- Prior experience in growing and scaling a digital community.
- Ability to work in a remote/home office and ability to travel for offsite events.
- Proven ability to build and maintain relationships with a variety of stakeholders.
- Strong negotiation skills and experience in influencer contract management.
- Strong project management skills – timings, details-oriented, flawless execution.
- Must understand influencer marketing to its core.
- Preferred Skills:
- Experience in the beauty or skincare industry.
- Familiarity with the Hero Cosmetics brand.
ASSUMPTION: Candidates with a strong understanding of the beauty and skincare industry and the Hero Cosmetics brand may have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: $105,000 - $115,000 USD per year (base salary)
- Benefits:
- Medical, dental, and vision insurance.
- Basic life insurance.
- Paid vacation and sick time.
- Paid parental leave.
- Paid holidays and floating holidays (depending on hire date).
- 401k retirement plan with company match.
- Working Hours: Full-time, 40 hours per week, with flexibility to work remotely and in the NYC office one day per week.
ASSUMPTION: The salary range provided is based on industry standards for mid-senior level influencer marketing roles in the New York City area.
📌 Applicant Insights
🔍 Company Context
- Industry: Consumer Goods, specifically focused on household and personal care products.
- Company Size: Mid-sized (5,001-10,000 employees).
- Founded: 1846, with a rich history and established brand portfolio.
- Company Description: Church & Dwight is a world leader in household and personal care products, with a portfolio of well-known brands such as ARM & HAMMER®, OxiClean™, Trojan™, and HERO. The company is committed to providing quality, affordable consumer products and fostering a culture of ambition, impact, and collaboration.
- Company Specialties: Consumer products manufacturing, specialty products manufacturing, and marketing.
📊 Role Analysis
- Career Level: Mid-Senior level, with opportunities for growth and career advancement within the marketing department and the broader organization.
- Reporting Structure: This role reports directly to the Senior Manager, Influencer Marketing, and works closely with cross-functional teams, including brand management, content creation, and external agencies.
- Work Arrangement: Hybrid role, with flexibility to work remotely and one day per week in the NYC office.
- Growth Opportunities:
- Potential to take on more responsibilities and manage a team as the influencer marketing program grows.
- Opportunities to work on various brands within the Church & Dwight portfolio.
- Exposure to different aspects of marketing, including brand management, content creation, and campaign strategy.
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities as the influencer marketing program evolves.
🌍 Location & Work Environment
- Office Type: Hybrid, with a modern and collaborative workspace in the NYC office.
- Office Location(s): 407 Broome St, New York, NY.
- Geographic Context: New York City, with a vibrant and diverse cultural scene, offering numerous opportunities for networking and professional growth.
- Work Schedule: Full-time, with flexible hours and the ability to work remotely.
ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
- Typical Process:
1. Phone or video screen with the hiring manager.
2. In-depth interview with the senior manager and a member of the cross-functional team.
3. Final interview with the director of marketing.
- Key Assessment Areas:
- Influencer marketing expertise and strategic thinking.
- Communication and writing skills.
- Ability to build and maintain relationships with stakeholders.
- Project management skills and attention to detail.
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
2. Showcase your understanding of the influencer marketing landscape and the Hero Cosmetics brand.
3. Prepare examples of successful influencer marketing campaigns you've worked on, focusing on your role and the results achieved.
ASSUMPTION: Candidates who demonstrate a strong understanding of the influencer marketing landscape, the Hero Cosmetics brand, and their ability to drive results will stand out in the application process.
🛠️ Tools & Technologies
- Tribe Dynamics (influencer marketing platform)
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values:
- Ambition: Church & Dwight encourages employees to set high goals and strive for continuous improvement.
- Impact: The company values making a tangible impact on the business and the lives of its consumers.
- Collaboration: Church & Dwight fosters a low-ego, open-minded environment where teamwork is essential.
- Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement.
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration.
- Detail-oriented and organized, with a focus on project management and process improvement.
- Self-Assessment Questions:
1. How do you align with Church & Dwight's value of ambition, and how have you demonstrated this in your previous roles?
2. Describe a time when you had to work collaboratively with a diverse team to achieve a common goal. What was the outcome, and what did you learn from the experience?
3. How do you ensure that you maintain a high level of organization and attention to detail in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates who can demonstrate a strong fit with Church & Dwight's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
1. Managing multiple influencer partnerships simultaneously, requiring strong project management skills and attention to detail.
2. Working in a fast-paced environment with tight deadlines, necessitating strong time management and prioritization skills.
3. Navigating the influencer marketing landscape, which is constantly evolving and requires a strong understanding of emerging trends and platforms.
4. Building and maintaining relationships with a diverse range of stakeholders, including influencers, talent managers, and internal teams.
ASSUMPTION: Candidates who can effectively manage these challenges and demonstrate a strong understanding of the influencer marketing landscape will be well-suited for this role.
📈 Similar Roles Comparison
1. Influencer Marketing Manager (Beauty Industry): This role is similar to an Influencer Marketing Manager position within the beauty industry, with a focus on driving brand awareness and engagement through influencer partnerships. However, this role is at a mid-senior level and may have more strategic responsibilities and fewer day-to-day management tasks.
2. Social Media Manager (CPG Industry): A Social Media Manager role within the consumer packaged goods (CPG) industry may have similar responsibilities for managing influencer partnerships and driving brand engagement. However, this role is more focused on the influencer marketing channel specifically and may have more strategic and less tactical responsibilities.
3. Brand Manager (CPG Industry): A Brand Manager role within the CPG industry may have similar strategic responsibilities for driving brand awareness and engagement. However, this role is more focused on the overall brand strategy and may have less direct involvement in influencer marketing campaigns.
ASSUMPTION: Candidates who have experience in similar roles within the beauty or CPG industries may have an advantage in this role, but a strong understanding of influencer marketing and the specific brand's target audience is essential.
📝 Sample Projects
1. Influencer Marketing Campaign for Product Launch: Develop and execute an influencer marketing campaign to launch a new product, including identifying and securing partnerships with relevant influencers, creating detailed campaign briefs, and managing content approval and publication timelines.
2. Influencer Marketing Campaign for Cultural Moment: Leverage an upcoming cultural event or trend to create a timely and relevant influencer marketing campaign that drives brand engagement and awareness.
3. Influencer Marketing Campaign for Retail Promotion: Collaborate with the retail team to create an influencer marketing campaign that promotes a specific product or brand within a retail environment, driving in-store traffic and sales.
ASSUMPTION: These sample projects provide a snapshot of the types of campaigns and initiatives the Influencer Associate Manager may work on, but the specific projects and priorities may vary based on the brand's needs and the marketing calendar.
❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role fit into the broader influencer marketing strategy for Hero Cosmetics and the Church & Dwight portfolio?
3. What are the most significant challenges facing the influencer marketing team, and how can this role help address them?
4. How does the company support the professional growth and development of its employees, particularly within the marketing department?
5. What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and the company's long-term goals, as well as a commitment to driving results and contributing to the team's success.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://churchdwight.wd1.myworkdayjobs.com/chdcareers/job/USA-Remote/Influencer-Associate-Manager--Hero-Cosmetics-_R2025-13630).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your understanding of the influencer marketing landscape and the Hero Cosmetics brand.
3. Prepare examples of successful influencer marketing campaigns you've worked on, focusing on your role and the results achieved.
4. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
5. If selected for an interview, be prepared to discuss your experience with influencer marketing, your understanding of the Hero Cosmetics brand, and your ability to drive results in a fast-paced, dynamic work environment.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
