📌 Core Information
🔹 Job Title: Influencer & Branded Content Senior Lead
🔹 Company: PMG
🔹 Location: Dallas, TX & New York, NY
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 8-10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Overseeing influencer marketing campaigns and maximizing team efficiency
- Crafting end-to-end influencer and branded content campaigns
- Communicating strategy and performance to senior-level clients
- Staying updated on industry trends and emerging platforms
- Collaborating with various teams for a cohesive, full-funnel approach
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of influencer marketing and branded content.
📋 Key Responsibilities
✅ Oversee the strategy and execution of key influencer marketing campaigns
✅ Collaborate with various teams to develop and execute influencer marketing programs
✅ Communicate campaign status, performance, and strategic recommendations to senior-level clients
✅ Stay updated on industry trends and emerging platforms to ensure PMG's influencer marketing discipline is innovative and impactful
✅ Work alongside the Head Leader of Influencer & Branded Content to modernize PMG’s influencer marketing offering and cross-train internal practitioners
✅ Serve as a thought leader on emerging platforms, creator culture, and best-in-class content innovation
ASSUMPTION: This role involves a high level of strategic thinking, project management, and client communication.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent work experience
Experience: 8-10+ years of experience in Influencer & Branded Content, including 6+ years of leadership experience
Required Skills:
- Expertise in content creation and influencer marketing strategy
- Advanced detail orientation and project implementation skills
- Strong proficiency in project implementation, managing high-level influencer campaigns from concept to completion
- Skilled in presentation and communication, delivering insights, strategic recommendations, and campaign performance analysis
- Deep understanding of advertising standards, client service, and relationship management
- Proficiency in influencer management dashboards and social media platforms
- Experience in networking and influencer marketing, building meaningful industry relationships
Preferred Skills:
- Experience in contract review and proposal development
- Proficiency in emerging platforms and tools
ASSUMPTION: Candidates should have a proven track record in influencer marketing and leadership, with a strong understanding of the industry and its trends.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Senior Lead role in Influencer Marketing)
Benefits:
- Professional Development
- Generous Time Off
- Parental Leave
- Retirement & Pension Plans
- Fertility and Family Support
- Healthcare
- Pet Insurance
- Lifestyle Spending Accounts
- Commuter Benefits
- Annual Bonus
- Volunteering Opportunities
- AI Enterprise License
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Lead role in Influencer Marketing, considering the experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees (Mid-sized company with a well-established presence in the industry)
Founded: 2010 (Over 15 years of experience in the digital marketing landscape)
Company Description:
- PMG is a global independent digital company using strategy, creative, media, and insights to deliver Digital Made For Humans™.
- Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022.
- Works with ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods.
Company Specialties:
- Digital Marketing
- SEO
- Paid Search
- Advertising
- Media Planning
- Media Buying
- Brand Media
- Content Marketing
- Influencer Marketing
- Social Media
- Brand Strategy
- Creative Design & Development
- Ecommerce Consulting
- Mobile Development
- Local Optimization
- Technology
- and Data Analytics
Company Website: https://www.pmg.com
ASSUMPTION: PMG is a well-established company with a strong presence in the digital marketing industry, offering a comprehensive range of services to its clients.
📊 Role Analysis
Career Level: Senior Lead (High-level strategic role with significant impact on the company's influencer marketing discipline)
Reporting Structure: This role reports directly to the Head Leader of Influencer & Branded Content and collaborates with various teams, including strategy, media, creative, and analytics teams.
Work Arrangement: Remote OK (Flexible work arrangement with the option to work remotely)
Growth Opportunities:
- Potential to shape PMG’s influencer marketing discipline and set standards for authenticity and effectiveness
- Opportunity to explore new content formats, leverage emerging platforms, and stay ahead of industry trends
- Possibility to cross-train PMG’s internal practitioners and foster professional growth within the team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on PMG’s influencer marketing discipline.
🌍 Location & Work Environment
Office Type: Hybrid (PMG has multiple office hubs worldwide, including Dallas, Austin, Dusseldorf, London, Brighton, and New York, with the option to work remotely)
Office Location(s): Dallas, TX & New York, NY
Geographic Context:
- Dallas, TX: A major city in the southern United States, known for its diverse economy and vibrant cultural scene
- New York, NY: A global hub for business, finance, media, and entertainment, offering endless opportunities for professional growth and networking
Work Schedule: 40 hours per week, with flexibility for remote work
ASSUMPTION: The work environment is flexible, with the option to work remotely and collaborate with teams across multiple time zones.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with the Head Leader of Influencer & Branded Content
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and campaign planning
- Leadership skills and team management
- Industry knowledge and trend awareness
- Communication and presentation skills
- Cultural fit and alignment with PMG’s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you’ve led or contributed to
- Research PMG’s company culture and values to demonstrate your cultural fit
- Practice your presentation and communication skills to showcase your ability to deliver insights and strategic recommendations
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Influencer Marketing, Branded Content, Campaign Strategy, Leadership, Project Management, Analytics, Social Media, Relationship Management, Networking, Curiosity, Adaptability, Collaboration, Innovation
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership skills, and industry expertise.
🛠️ Tools & Technologies
- Influencer management dashboards (e.g., Grin, BrandSnob, Upfluence)
- Social media platforms (e.g., Instagram, TikTok, YouTube, Twitter)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: PMG values diversity and fosters an inclusive work environment
- Always change for the better: PMG encourages continuous learning and improvement
- People-focused: PMG prioritizes the well-being and growth of its employees
Work Style:
- Collaborative: PMG emphasizes teamwork and cross-functional collaboration
- Innovative: PMG encourages creativity and experimentation in its approach to digital marketing
- Customer-focused: PMG prioritizes client success and delivering meaningful value
Self-Assessment Questions:
- How do you align with PMG’s commitment to being inclusive and fostering an inclusive work environment?
- How do you approach continuous learning and improvement in your professional development?
- How do you prioritize the well-being and growth of your team members, and how do you foster a collaborative and innovative work environment?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with PMG’s core values and work style preferences.
⚠️ Potential Challenges
- Managing multiple campaigns and teams simultaneously may require strong time management and organizational skills
- Keeping up with industry trends and emerging platforms may demand continuous learning and adaptation
- Collaborating with various teams and stakeholders may necessitate strong communication and project management skills
- Working remotely may require self-motivation and discipline to maintain productivity and work-life balance
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on influencer marketing and branded content strategy, requiring a strong understanding of the influencer marketing landscape and emerging trends
- Industry-specific context: Influencer marketing is a rapidly evolving field, with new platforms and trends constantly emerging, requiring candidates to stay updated on the latest developments
- Career path comparison: This role offers significant growth opportunities, with the potential to shape PMG’s influencer marketing discipline and set standards for authenticity and effectiveness
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and how it sets them apart from other applicants for this role.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing campaign for a major brand launch, including influencer identification, negotiations, content approvals, and performance analysis
- Researching and integrating emerging platforms into PMG’s influencer marketing strategy to stay ahead of industry trends
- Collaborating with the analytics team to develop measurement plans that assess the impact and optimize the performance of influencer marketing campaigns
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and how it sets them apart from other applicants for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Influencer & Branded Content department?
- How does PMG approach cross-functional collaboration and integration with other media centers of excellence?
- What are the key priorities for this role in the first 90 days, and how can I contribute to PMG’s influencer marketing strategy and growth?
- How does PMG support the professional development and growth of its employees, particularly in the Influencer & Branded Content discipline?
- What are the most significant challenges facing the influencer marketing industry, and how does PMG plan to address them?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and commitment to PMG’s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you’ve led or contributed to
- Research PMG’s company culture and values to demonstrate your cultural fit
- Practice your presentation and communication skills to showcase your ability to deliver insights and strategic recommendations
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
