📌 Core Information
🔹 Job Title: Influencer Engagement Manager
🔹 Company: United Collective
🔹 Location: Huntington Beach, California, United States
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading influencer engagement programs for clients
- Cultivating strong relationships with clients and identifying business growth opportunities
- Overseeing campaign tactics and nurturing junior team members
- Evaluating capabilities and recommending improvements
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of influencer marketing and industry trends.
📋 Key Responsibilities
✅ Develop and lead execution of influencer engagement programs for clients to achieve their goals
✅ Cultivate strong counselor relationships with clients and maintain a deep knowledge of their business needs
✅ Oversee execution of campaign tactics, including influencer briefs and content reviews, while nurturing junior team members' growth and development
✅ Evaluate existing capabilities and identify potential solutions or alternative options to improve upon them
✅ Excel at planning and presenting ideas that map to pillar focuses of ROX (earned media, experiential activations, and influencer-generated social content)
✅ Bring existing relationships and passion to foster new ones with relevant influencers, personalities, and agency representatives
✅ Manage financial responsibilities for influencer campaigns, including budget development, negotiations, management of SOWs, vendor contracts, and project recaps
ASSUMPTION: This role involves a mix of strategic planning, client management, and hands-on campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Public Relations, or a related field
Experience: At least 4-5 years of experience in influencer marketing, with at least 3 years of experience leading key lines of client business, managing junior team members, and overseeing client budgets
Required Skills:
- Proven track record in influencer marketing and earned media activations
- Excellent communication and presentation skills
- Strong strategic planning and problem-solving abilities
- Familiarity with industry technologies and social platforms
- Ability to manage budgets and negotiate contracts
- Experience working in a small matrixed environment
Preferred Skills:
- Experience in advertising, experiential marketing, or a related field
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in influencer marketing and a proven track record of success are ideal for this role.
💰 Compensation & Benefits
Salary Range: $95K - $100K per year, dependent on experience
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Creative and collaborative work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a manager-level position in influencer marketing.
📌 Applicant Insights
🔍 Company Context
Industry: United Collective is an award-winning independent agency that fuels and amplifies cultural conversations. They specialize in advertising, creativity, public relations, digital, market planning, brand activation, content creation, post-production, experiential, and social.
Company Size: United Collective has 51-200 employees, providing a mid-sized agency environment where applicants can make a significant impact.
Founded: United Collective was founded in 2017 and has since grown to become a leading communications group with offices in New York City and Huntington Beach, California.
Company Description:
- United Collective is part of the United Collective communications group
- The agency conceives innovative ideas and creates memorable campaigns and experiences tailored to clients' needs
- They have a strong cultural heritage and the foresight, smarts, and sensibilities to help brands stay in-step with today’s “new” consumer
Company Specialties:
- Advertising
- Creativity
- Public Relations
- Digital
- Market Planning
- Brand Activation
- Content Creation
- Post Production
- Experiential
- Social
Company Website: unitedcollective.com
ASSUMPTION: United Collective's focus on cultural relevance and innovative ideas makes it an attractive option for creative and forward-thinking professionals.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the agency.
Reporting Structure: The Influencer Engagement Manager will report directly to the agency's leadership team and work closely with cross-functional teams, including earned media and experiential specialties.
Work Arrangement: This is an on-site position, requiring regular presence in the Huntington Beach, California office.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the agency
- Opportunities to work on high-profile campaigns and collaborate with industry leaders
- Chance to develop and mentor junior team members
ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and creative agency environment.
🌍 Location & Work Environment
Office Type: United Collective's Huntington Beach office is a creative and collaborative workspace designed to foster innovation and collaboration.
Office Location(s): 300 Pacific Coast Hwy, Suite 200, Huntington Beach, CA 92648, US
Geographic Context:
- Huntington Beach is a coastal city in Orange County, California, with a population of approximately 200,000
- The city offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions
- Huntington Beach is known for its surf culture and is home to the International Surfing Museum
Work Schedule: The standard workweek is Monday through Friday, with some flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The Huntington Beach office provides a vibrant and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and career growth opportunities
- Final interview with key stakeholders to evaluate communication skills, strategic thinking, and problem-solving abilities
- Background check and reference checks
Key Assessment Areas:
- In-depth knowledge of influencer marketing and industry trends
- Strategic planning and problem-solving skills
- Excellent communication and presentation skills
- Ability to manage budgets and negotiate contracts
- Cultural fit and alignment with United Collective's values
Application Tips:
- Highlight relevant experience and achievements in influencer marketing and earned media activations
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful influencer marketing campaigns you've led or contributed to
- Research United Collective's clients and industry to demonstrate your understanding of the agency's focus and culture
ATS Keywords: Influencer Marketing, Client Relationship Management, Campaign Execution, Budget Management, Strategic Planning, Team Leadership, KPI Measurement, Cultural Awareness, Social Media Platforms, Creative Thinking, Industry Trends, Negotiation, Content Review, Business Growth, Earned Media, Experiential Activations
ASSUMPTION: United Collective's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the agency and the applicant.
🛠️ Tools & Technologies
- Social media platforms (e.g., Instagram, TikTok, Twitter)
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Budgeting and financial management tools (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Innovation
- Integrity
- Accountability
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest influencer marketing trends and industry developments?
- Can you provide an example of a time when you successfully managed a client budget and negotiated contracts with vendors?
- How do you approach fostering relationships with influencers and agency representatives?
ASSUMPTION: United Collective values candidates who are creative, collaborative, and results-driven, with a strong commitment to their clients' success.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced and ever-changing influencer marketing landscape
- Balancing strategic planning and execution with day-to-day tactical tasks
- Working in a small matrixed environment, requiring strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses specifically on influencer engagement and requires a deep understanding of influencer marketing strategies and tactics
- Influencer Marketing Manager roles may have a broader scope, including paid media and other marketing channels
- This role offers opportunities for growth and development within a dynamic and creative agency environment
ASSUMPTION: This role is unique in its focus on influencer engagement and offers a compelling opportunity for candidates with a strong background in influencer marketing.
📝 Sample Projects
- Developing and executing an influencer marketing campaign for a consumer packaged goods (CPG) client, including identifying relevant influencers, creating content briefs, and managing campaign timelines and budgets
- Conducting a competitive analysis of a client's influencer marketing efforts and providing strategic recommendations for improvement
- Managing a team of junior influencers to create and execute a social media campaign for a non-profit organization, focusing on raising awareness and driving donations
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the agency's organization?
- How does United Collective approach measuring the success of influencer marketing campaigns, and what KPIs are typically tracked?
- What opportunities are there for professional growth and development within the agency?
- How does United Collective support work-life balance for its employees?
- What is the agency's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the agency's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing and earned media activations
- Prepare examples of successful influencer marketing campaigns you've led or contributed to, demonstrating your ability to develop and execute strategic plans
- Research United Collective's clients and industry to demonstrate your understanding of the agency's focus and culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
