📌 Core Information
🔹 Job Title: Influencer Engagement Manager
🔹 Company: Shopbop (Amazon)
🔹 Location: New York, NY, USA
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading influencer engagement marketing strategy
- Developing and implementing innovative influencer-facing programs
- Managing influencer lifecycle strategy using marketing automation tools
- Creating educational resources and content for influencers
- Collaborating with cross-functional teams to drive influencer growth and retention
ASSUMPTION: This role requires a strong understanding of the creator and marketing landscape, as well as excellent communication and analytical skills.
📋 Key Responsibilities
✅ Lead and implement influencer-facing marketing and tech programs, including educational resources, Discord community management, and virtual events
✅ Architect and implement a comprehensive influencer lifecycle strategy using marketing automation tools
✅ Create and manage educational content and resources to help influencers grow their skills and platforms
✅ Lead and execute strategy and editorial direction for influencer tech programs
✅ Analyze program performance data and metrics to optimize initiatives and make data-driven decisions
ASSUMPTION: This role involves working with multiple stakeholders and requires strong project management skills to balance various initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in influencer marketing, creator engagement, or a related role
Required Skills:
- Proven experience in influencer marketing or a related field
- Excellent communication and interpersonal skills
- Strong analytical and data-driven mindset
- Ability to work in a fast-paced, dynamic environment
- Proficient in marketing automation tools (e.g., HubSpot, Marketo)
Preferred Skills:
- Experience with Discord or other community management platforms
- Familiarity with Shopify or other e-commerce platforms
- Knowledge of the fashion and lifestyle influencer landscape
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and a strong understanding of the influencer landscape are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level marketing role in New York City)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and events
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in New York City. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,000+ employees (Amazon is a large corporation, which may mean more structured processes and opportunities for growth)
Founded: 1994 (Amazon) - Shopbop was founded in 2005 and acquired by Amazon in 2006
Company Description:
- Shopbop is an online retailer specializing in women's fashion, accessories, and beauty products
- Shopbop is a subsidiary of Amazon, allowing it to leverage Amazon's resources and infrastructure
- Shopbop focuses on curating unique and high-quality products from independent boutiques and established designers
Company Specialties:
- E-commerce
- Fashion and lifestyle retail
- Influencer marketing
- Brand partnerships
Company Website: Shopbop
ASSUMPTION: Shopbop's focus on independent boutiques and established designers sets it apart from other Amazon subsidiaries and allows for unique influencer engagement opportunities.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth into senior or management positions
Reporting Structure: This role reports directly to the Head of Influencer Marketing
Work Arrangement: On-site, full-time position with potential for remote work or hybrid arrangements (not specified)
Growth Opportunities:
- Expanding the influencer marketing team and taking on a leadership role
- Transitioning into a different marketing or e-commerce role within Amazon or Shopbop
- Gaining experience in influencer marketing and using it to pursue a career in a related field (e.g., brand partnerships, agency work)
ASSUMPTION: This role offers opportunities for growth within the influencer marketing team and the broader Amazon organization.
🌍 Location & Work Environment
Office Type: Urban office environment in New York City
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US (Amazon headquarters); 12900 Worldgate Dr, Herndon, VA 20170, US (Shopbop headquarters)
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous fashion and lifestyle influencers based in the area
- The city's fast-paced environment may require employees to work longer hours or be available outside of standard business hours
- New York City has a high cost of living, which may impact compensation expectations
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and events
ASSUMPTION: The urban office environment and high cost of living in New York City may impact the work-life balance and compensation expectations for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or virtual interview with the influencer marketing team
- Final interview with the Head of Influencer Marketing
Key Assessment Areas:
- In-depth knowledge of the influencer marketing landscape
- Strong communication and interpersonal skills
- Analytical and data-driven mindset
- Ability to work in a fast-paced, dynamic environment
- Cultural fit with Amazon and Shopbop values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience with influencer marketing, marketing automation tools, and data-driven decision-making
- Demonstrate your understanding of the fashion and lifestyle influencer landscape in your application materials
ATS Keywords: Influencer marketing, creator engagement, marketing automation, data analysis, fashion, lifestyle, Shopbop, Amazon
ASSUMPTION: The interview process may involve assessments of your knowledge of the influencer marketing landscape, communication skills, and analytical abilities.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., Instagram, TikTok, YouTube)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with marketing automation tools and data analysis tools is crucial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Focus on long-term growth and innovation
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in influencer marketing?
- Can you provide an example of a time when you used data to inform a marketing decision or strategy?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Success in this role requires a strong cultural fit with Amazon's customer-centric and data-driven approach, as well as the ability to thrive in a fast-paced and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple influencer-facing programs and initiatives simultaneously
- Keeping up with the fast-paced and ever-changing influencer marketing landscape
- Balancing the needs and priorities of influencers, the influencer marketing team, and other stakeholders
- Working with a large and complex organization like Amazon, which may have slower decision-making processes and more bureaucracy
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the influencer marketing landscape, and effective communication and collaboration with stakeholders.
📈 Similar Roles Comparison
- This role is unique in its focus on influencer engagement and education within the e-commerce and retail industry
- Similar roles may include influencer marketing managers or specialists at other e-commerce or fashion retail companies
- Career paths for this role may include transitioning into a senior or management position within influencer marketing or moving into a related field (e.g., brand partnerships, agency work)
ASSUMPTION: This role offers unique opportunities for growth and innovation within the influencer marketing field, with potential for career advancement within Amazon or Shopbop.
📝 Sample Projects
- Developing and implementing an automated onboarding series for new influencers to help them understand Shopbop's platform and partnership opportunities
- Creating and managing a Discord community for influencers to connect, share ideas, and collaborate on content
- Planning and executing a virtual event or webinar to educate influencers on best practices for growing their platforms and leveraging partnership opportunities with Shopbop
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Influencer Engagement Manager may be expected to lead and implement.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them?
- How does this role fit into the broader influencer marketing strategy for Shopbop and Amazon?
- What opportunities are there for growth and development within the influencer marketing team and the broader Amazon organization?
- How does the influencer marketing team collaborate with other departments and stakeholders within Shopbop and Amazon?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions can help you better understand the role's priorities, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience with influencer marketing, marketing automation tools, and data-driven decision-making
- Research Shopbop and Amazon to demonstrate your understanding of the company and its values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
