📌 Core Information
🔹 Job Title: Influencer Executive, EMEA
🔹 Company: Abercrombie and Fitch Co.
🔹 Location: London, UK
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Growing influencer marketing programs with a focus on new and emerging platforms
- Identifying opportunities for forming influencer relationships to grow brand affinity and awareness
- Collaborating with cross-functional partners to execute influencer activations and drive innovative campaigns
- Managing external agencies and internal teams to ensure brand standards and compliance
- Monitoring industry trends and competitor activity to stay at the forefront of influencer marketing
ASSUMPTION: This role requires a strong understanding of influencer marketing and the ability to balance multiple projects and priorities.
📋 Key Responsibilities
✅ Responsible for growing influencer marketing programs while maintaining brand integrity
✅ Identify new areas of opportunity for forming influencer relationships to grow brand affinity and awareness
✅ Assist the team in retaining its position as an industry leader in social selling by testing, learning, and utilizing proven strategies
✅ Collaborate with multiple external and internal partners to execute all influencer activations
✅ Act as a liaison between internal teams and external agencies
✅ Assist cross-functional teams in amplifying performance for areas of influencer marketing opportunity across the business
✅ Closely partner with creative teams to ensure total pull-through of influencer marketing initiatives and visibility of talent/content throughout the creative development funnel
✅ Audit ambassador and influencer deliverables for completion, brand standard compliance, and performance
✅ Establish/negotiate influencer obligations and costing; coordinate contract reviews with the legal team to ensure compliance to all advertising regulations and labour laws
✅ Assist with on-going gifting, ordering, packing, and shipping product to influencers and brand advocates
✅ Partner with other channel owners to maximize exposure of influencer content
✅ Collaborate with PR and product strategy teams for product delivery/gifting consistent with merchandising priorities
✅ Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign
✅ Integrate program plans and deliverables into existing cross-functional processes
✅ Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight deliverables for marketing milestones
✅ Accurately deliver against established annual budget
✅ Continuously monitor industry trends, consumer behaviour, and competitor activity to ensure Abercrombie is at the forefront of influencer marketing
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, Advertising, or a related field
Experience: 2-5 years of experience in marketing, preferably for large lifestyle, beauty, or fashion brands
Required Skills:
- Proven track record of identifying new trends and opportunities at the forefront of influencer marketing
- Demonstrated depth of knowledge of all platforms appropriate for influencer marketing, with particular attention to Instagram and TikTok
- Demonstrated understanding of Millennial and Gen-Z consumers of all genders
- Experience managing an external agency, vendor, and partners
- High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
- Very strong project management skills (including timeline development and budget management)
- Strong relationship development/management and written/verbal communication skills
- Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)
Preferred Skills:
- Experience working with influencer marketing platforms and tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, having experience in the fashion retail industry or working with influencers in the past would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a mid-level marketing role in London)
Benefits:
- Incentive bonus program
- Annual companywide review process
- Medical, dental, and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid time off and one paid volunteer day per year
- Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement
- Access to multiple associate resource groups
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: 10,001+ employees (Global)
Founded: 1892 (Headquarters in Columbus, OH, USA)
Company Description:
- Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials
- The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister, and Gilly Hicks
- Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia, and the Middle East, as well as e-commerce sites
Company Specialties:
- Specialty Retail
- Apparel
- Fashion
- Retail
- and Lifestyle Brand
Company Website: http://corporate.abercrombie.com/
ASSUMPTION: Abercrombie & Fitch Co. is a well-established retailer with a strong global presence and a focus on digital innovation.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Influencer Manager
Work Arrangement: Hybrid (3 office days per week)
Growth Opportunities:
- Potential to advance within the marketing department or the broader organization
- Opportunities to work on diverse campaigns and collaborate with various teams
- Chance to gain experience in influencer marketing and grow professionally
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 office days per week)
Office Location(s): London, UK
Geographic Context:
- London is a major global city with a vibrant fashion industry
- The office is located in a central and easily accessible area
- London offers a diverse range of cultural experiences and amenities
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: Working in London provides access to a diverse range of cultural experiences and a vibrant fashion industry, which can be beneficial for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the team
- Final interview with the director or another senior leader
Key Assessment Areas:
- Influencer marketing knowledge and experience
- Project management skills
- Communication and presentation skills
- Cultural fit and alignment with Abercrombie & Fitch Co. values
Application Tips:
- Highlight relevant experience and achievements in influencer marketing
- Tailor your resume and cover letter to emphasize your fit for this role and the company
- Prepare examples of successful influencer marketing campaigns you've worked on
ATS Keywords: Influencer marketing, social media, project management, brand advocacy, campaign execution, cross-functional collaboration, trend identification, consumer behaviour, agency management, budget management, critical thinking, presentation skills
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Influencer marketing platforms (e.g., Grin, BrandSnob, Upfluence)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with influencer marketing platforms, project management tools, and data analysis tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Inclusive and diverse
- Curious and innovative
- Collaborative and accountable
- Results-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you have a strong understanding of influencer marketing and the ability to balance multiple projects and priorities?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with various teams and stakeholders?
- Do you have strong project management skills and attention to detail?
ASSUMPTION: Candidates who are results-driven, collaborative, and comfortable working in a fast-paced environment are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with various teams and stakeholders, including external agencies
- Keeping up with industry trends and competitor activity
- Balancing brand integrity with innovative campaign ideas
ASSUMPTION: These challenges require strong project management skills, attention to detail, and the ability to work effectively with various teams and stakeholders.
📈 Similar Roles Comparison
- This role focuses more on influencer marketing strategy and campaign execution compared to related positions that may be more focused on day-to-day influencer management or content creation
- Influencer marketing is a growing industry with a strong focus on innovation and data-driven decision-making
- Career progression in influencer marketing can lead to roles such as Influencer Marketing Manager, Senior Influencer Marketing Manager, or Director of Influencer Marketing
ASSUMPTION: This role offers opportunities for career growth and development within the influencer marketing industry.
📝 Sample Projects
- Developing and executing a seasonal influencer marketing campaign to drive brand awareness and product sales
- Identifying and securing partnerships with relevant influencers to promote a new product launch
- Analyzing influencer marketing campaign performance data to optimize future campaigns and drive better results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Abercrombie & Fitch Co. support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Abercrombie & Fitch Co. approach work-life balance, and what support is available for employees?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this role and the company
- Prepare examples of successful influencer marketing campaigns you've worked on
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
