Influencer Manager

📌 Core Information

🔹 Job Title: Influencer Manager

🔹 Company: AccorHotel

🔹 Location: Phú Quốc, Kiến Giang, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing campaigns aligned with brand objectives
• Managing end-to-end influencer campaigns, from conceptualization to execution and reporting
• Negotiating contracts and collaborating with influencers to create compelling content
• Monitoring campaign performance and providing detailed analytics reports
• Staying up-to-date with social media trends and best practices in influencer marketing

ASSUMPTION: This role requires a strategic mindset and strong project management skills to manage multiple influencer campaigns simultaneously.

📋 Key Responsibilities

✅ Identify and cultivate relationships with relevant influencers across various social media platforms

✅ Develop and implement innovative influencer marketing strategies to increase brand awareness and engagement

✅ Manage end-to-end influencer campaigns, from conceptualization to execution and reporting

✅ Negotiate contracts and collaborate with influencers to create compelling content

✅ Monitor campaign performance and provide detailed analytics reports

✅ Stay up-to-date with social media trends and best practices in influencer marketing

✅ Collaborate with cross-functional teams to ensure cohesive marketing efforts

✅ Manage budgets and optimize influencer marketing spend

✅ Foster positive relationships with influencers and maintain a database of contacts

✅ Ensure all influencer content aligns with brand guidelines and messaging

ASSUMPTION: This role requires a creative mindset with a keen eye for visual aesthetics and content quality to ensure brand consistency.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in influencer marketing or a similar role

Required Skills:

• Proven track record of developing and executing successful influencer campaigns
• Strong understanding of social media platforms, including Instagram, TikTok, and YouTube
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Proficiency in data analysis and reporting, with the ability to derive actionable insights
• Strong negotiation skills and experience in contract management
• Ability to manage budgets and demonstrate ROI for influencer marketing initiatives
• Excellent communication and interpersonal skills
• Creative mindset with a keen eye for visual aesthetics and content quality
• Experience with influencer marketing tools and platforms
• Familiarity with digital marketing metrics and KPIs
• Strong understanding of current social media trends and the influencer landscape

Preferred Skills:

• Experience in the hospitality or tourism industry
• Familiarity with Vietnamese culture and social media landscape
• Proficiency in Vietnamese

ASSUMPTION: While experience in the hospitality industry is preferred, a strong background in influencer marketing and a willingness to learn the hospitality context can be an asset.

💰 Compensation & Benefits

Salary Range: Influencer Managers in Vietnam with 3-5 years of experience typically earn between 15,000,000 VND (620 USD) and 25,000,000 VND (1,050 USD) per month. The exact salary will depend on the candidate's skills, experience, and the company's budget.

Benefits:

• Opportunity to join an international and innovative group with a global brand
• Creative and rewarding work environment
• Development opportunities within the company
• Competitive package

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to manage influencer campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the company's budget and the candidate's negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: AccorHotel is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: AccorHotel was established in 1967 and has since grown into a leading hospitality company with a strong global presence.

Company Description:

• AccorHotel pioneers the “ALL Inclusive, ALL Exclusive” concept, offering luxurious stays with inclusive culinary delights, live entertainment, sports, wellness journeys, and kids' activities.
• Each property presents a unique experience inspired by local culture, global influences, and Turkish heritage.
• The company is committed to creating a global brand and challenging the norm in hospitality.

Company Specialties:

• Hospitality and catering services
• Luxury and upscale hotel brands
• Innovative all-inclusive concepts

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's large size and global presence offer applicants the opportunity to work on diverse projects and gain international experience.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Influencer Manager will likely report directly to the Marketing Manager or a similar role within the marketing department.

Work Arrangement: This role is on-site, requiring regular presence at the hotel property in Phú Quốc.

Growth Opportunities:

• Progression to a senior role within the marketing department, such as Marketing Manager or Director of Marketing
• Expansion into other areas of marketing or management within the hospitality industry
• Opportunities to work on international projects and gain global experience

ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills and demonstrate their value.

🌍 Location & Work Environment

Office Type: On-site, with a presence required at the hotel property in Phú Quốc.

Office Location(s): Phú Quốc, Kiến Giang, Vietnam

Geographic Context:

• Phú Quốc is a beautiful island in southern Vietnam, known for its pristine beaches, coral reefs, and lush forests.
• The island is a popular tourist destination, attracting visitors from both Vietnam and international markets.
• The work environment will be dynamic, with a mix of local and international colleagues and guests.

Work Schedule: Standard office hours, Monday to Friday, with occasional weekend work required to manage influencer campaigns.

ASSUMPTION: The island setting of Phú Quốc offers a unique work environment, with the potential for a better work-life balance and exposure to diverse cultures.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the hiring manager or a panel of interviewers to discuss the candidate's experience, skills, and fit for the role
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Influencer marketing experience and campaign success stories
• Understanding of social media trends and platforms
• Project management skills and ability to multitask
• Communication and interpersonal skills
• Cultural awareness and ability to work in a diverse environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've managed, including metrics and results
• Demonstrate your understanding of the hospitality industry and AccorHotel's brand values
• Showcase your creativity and ability to think strategically about influencer marketing

ATS Keywords: Influencer Marketing, Social Media Management, Project Management, Data Analysis, Negotiation, Budget Management, Communication, Interpersonal Skills, Creative Mindset, Visual Aesthetics, Content Quality, Digital Marketing Metrics, KPI Understanding, Hospitality Industry Knowledge, Cultural Familiarity, English Fluency, Vietnamese Proficiency

ASSUMPTION: AccorHotel's hiring process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, YouTube, Facebook, etc.
• Influencer marketing tools: Grin, Upfluence, BrandSnob, etc.
• Project management tools: Asana, Trello, Microsoft Project, etc.
• Data analysis tools: Google Analytics, Tableau, Power BI, etc.
• Contract management tools: DocuSign, Adobe Acrobat, etc.

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Passion for service
• Innovation
• Responsibility
• Spirit of conquest
• Expertise

Work Style:

• Creative and strategic thinking
• Strong project management skills
• Excellent communication and interpersonal skills
• Adaptability and cultural awareness
• Results-driven and proactive approach

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful influencer marketing campaigns?
• Are you comfortable working in a dynamic and multicultural environment?
• Do you possess strong negotiation skills and the ability to manage budgets effectively?
• Are you passionate about the hospitality industry and eager to contribute to AccorHotel's success?

ASSUMPTION: AccorHotel values candidates who align with their company values and possess the skills and work style required to succeed in the role.

⚠️ Potential Challenges

• Managing multiple influencer campaigns simultaneously, requiring strong project management skills and adaptability
• Navigating the unique cultural landscape of Phú Quốc and Vietnam, necessitating cultural awareness and sensitivity
• Keeping up with the fast-paced and ever-evolving influencer marketing landscape, demanding continuous learning and adaptation
• Balancing the creative and strategic aspects of the role with the need for data-driven decision-making and reporting

ASSUMPTION: These challenges can be overcome by a proactive and adaptable candidate with strong skills and a willingness to learn.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Influencer Manager role focuses specifically on influencer marketing strategies and campaigns
• In the hospitality industry, this role is crucial for building brand awareness and engagement among target audiences
• Career progression in this role could lead to senior marketing positions within the company or related industries

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles, with a focus on influencer marketing and the hospitality industry.

📝 Sample Projects

• Developing and executing an influencer marketing campaign to promote a new hotel opening in Phú Quốc
• Collaborating with local influencers to create content that highlights the unique features and experiences of the hotel property
• Analyzing campaign performance data to optimize future influencer marketing strategies and improve ROI

ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Influencer Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the current influencer marketing strategies in place for AccorHotel, and how this role would contribute to their evolution?
• How does AccorHotel support the growth and development of its employees in this role?
• What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns at AccorHotel?
• How does AccorHotel ensure that its influencer marketing efforts align with the company's brand values and messaging?
• What opportunities exist for collaboration with other departments or teams within AccorHotel to create cohesive marketing efforts?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and their understanding of the key aspects of influencer marketing within the hospitality industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've managed, including metrics and results
• Demonstrate your understanding of the hospitality industry and AccorHotel's brand values
• Showcase your creativity and ability to think strategically about influencer marketing
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.