📌 Core Information
🔹 Job Title: Influencer Manager
🔹 Company: VaynerMedia
🔹 Location: Bangkok, Thailand
🔹 Job Type: Full-time, On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing influencer relationships and campaigns
- Researching and sourcing influencers for projects
- Developing content principles and shooting guides
- Collaborating with local and global teams
- Strategizing influencer engagement for Thai and APAC markets
ASSUMPTION: This role requires a strong understanding of the Thai influencer landscape and fluency in both Thai and English.
📋 Key Responsibilities
✅ Research, source, and find the best influencers for upcoming projects
✅ Manage relationships with KOLs, overseeing negotiation, contracting, and delivery to brief
✅ Assist in creating content principles, shooting guides, and KOL briefing guides for video and photo production
✅ Work on specific shooting guides per platform to ensure engaging and authentic assets
✅ Collaborate with local and global teams to ensure effective influencer engagement
ASSUMPTION: This role involves frequent communication with influencers and internal teams, requiring strong interpersonal and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 3 years of experience in influencer management, digital marketing, or a related role in Thailand
Required Skills:
- Fluency in Thai and English
- Deep familiarity with the Thai influencer landscape
- Strong communication and negotiation skills
- Experience with large brand activations
- Ability to strategize influencer engagement
Preferred Skills:
- Familiarity with rights and contracting
- Relationships with influencers/talent
- Self-identification as a KOL/talent
ASSUMPTION: Candidates with experience in the Thai market and a strong understanding of local influencer trends will be most successful in this role.
💰 Compensation & Benefits
Salary Range: THB 60,000 - 100,000 per month (Estimated based on industry standards for mid-level marketing roles in Bangkok)
Benefits:
- Health insurance
- Retirement plan
- Performance bonuses
- Opportunities for professional development
Working Hours: Full-time (40 hours/week), with flexible hours and remote work opportunities available
ASSUMPTION: Salary and benefits may vary based on individual performance, experience, and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 1,001-5,000 employees (Global), 300+ employees (APAC)
Founded: 2009
Company Description:
- VaynerMedia is a contemporary global creative and media agency
- Part of the VaynerX family of companies
- Recognized for work at Cannes Lions, Clio Awards, and The Webby Awards
Company Specialties:
- Creative strategy
- Media buying & planning
- Analytics & insights
- Social media & digital marketing
- Brandformance
Company Website: http://www.vaynermedia.com
ASSUMPTION: VaynerMedia's global presence and diverse client base offer opportunities for professional growth and exposure to various industries.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Influencer Marketing, APAC
Work Arrangement: On-site, with opportunities for remote work and flexible hours
Growth Opportunities:
- Potential to work on global campaigns and collaborate with international teams
- Opportunities for professional development and career advancement within the VaynerX family of companies
- Exposure to a wide range of clients and industries
ASSUMPTION: This role offers opportunities for growth and development within the company and the broader influencer marketing industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Bangkok, Thailand
Geographic Context:
- Bangkok is a vibrant, multicultural city with a thriving digital marketing scene
- Home to numerous multinational corporations and local businesses
- Offers a high quality of life with various entertainment, dining, and cultural options
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work opportunities available
ASSUMPTION: Bangkok's dynamic business environment and cultural diversity provide a stimulating work environment for this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth interview with the hiring manager
- Final interview with the APAC leadership team
Key Assessment Areas:
- In-depth knowledge of the Thai influencer landscape
- Strong communication and negotiation skills
- Ability to strategize influencer engagement
- Cultural fit and alignment with VaynerMedia's values
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the Thai influencer market
- Prepare examples of successful influencer campaigns you've managed or contributed to
ATS Keywords: Influencer Management, Social Media, Negotiation, Content Creation, KOL Relationships, Campaign Strategy, Brief Writing, Market Research, Brand Engagement, Shooting Guides, Contracting, Creative Solutions, Collaboration, Digital Marketing, Project Management, Thai Fluency, English Fluency
ASSUMPTION: Applicants should emphasize their local market knowledge and relevant experience in their application materials.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Project management tools (Asana, Trello, etc.)
- Communication platforms (Slack, Microsoft Teams, etc.)
- Analytics and reporting tools (Google Analytics, SocialBlade, etc.)
ASSUMPTION: Familiarity with industry-standard tools and platforms is expected, but training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Empathy
- Collaboration
- Innovation
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving results and business impact
Self-Assessment Questions:
- How do you embody VaynerMedia's core values in your work?
- Describe a time when you successfully managed a challenging influencer relationship or campaign.
- How do you stay up-to-date with the latest trends and developments in the Thai influencer market?
ASSUMPTION: Applicants should demonstrate a strong cultural fit with VaynerMedia's values and work style in their application and interview responses.
⚠️ Potential Challenges
- Managing a diverse portfolio of influencers with varying personalities and expectations
- Keeping up with the fast-paced and ever-changing influencer marketing landscape
- Balancing the demands of local and global campaigns
- Navigating cultural differences and language barriers in a multinational organization
ASSUMPTION: Successful candidates will possess strong interpersonal skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional advertising or marketing roles, this position focuses specifically on influencer management and engagement
- Requires a deep understanding of the Thai influencer landscape and fluency in both Thai and English
- Offers opportunities for professional growth and exposure to a wide range of clients and industries
ASSUMPTION: This role is unique within the industry, offering a specialized focus on influencer marketing in the Thai market.
📝 Sample Projects
- Managing a high-profile influencer campaign for a global brand launch in Thailand
- Developing a comprehensive influencer strategy for a local e-commerce platform
- Creating and implementing a KOL briefing guide for a video production project
ASSUMPTION: Sample projects should demonstrate the applicant's ability to manage complex influencer campaigns and develop strategic engagement plans.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader influencer marketing strategy for VaynerMedia APAC?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does VaynerMedia support the professional development and growth of its employees?
- What are the most challenging aspects of managing influencer campaigns in the Thai market?
- How does VaynerMedia approach collaboration and knowledge-sharing between regional offices?
ASSUMPTION: Applicants should use the interview to gain a deeper understanding of the role, the team, and the company's approach to influencer marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer campaigns you've managed or contributed to
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
