📌 Core Information
🔹 Job Title: Influencer Manager:in
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining strong relationships with brand ambassadors and influencers
- Creating independent offers and negotiating contracts
- Networking with international brands, agencies, and influencers
- Planning, executing, and optimizing creator campaigns
- Monitoring and analyzing KPIs to drive campaign performance
- Collaborating cross-functionally with various teams
- Testing and scaling new (social) platforms
ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently and in a team environment.
📋 Key Responsibilities
✅ Serve as the primary point of contact for brand ambassadors and influencers, fostering strong and long-term relationships
✅ Create independent offers and negotiate contracts with influencers and brands
✅ Network continuously with international brands, agencies, and influencers, attending events and seeking new relevant partnerships
✅ Plan, execute, and optimize creator campaigns, ensuring they align with Enpal's brand and objectives
✅ Monitor and analyze key performance indicators (KPIs) such as ROAS, CAC, and conversion rates, deriving insights and implementing concrete measures
✅ Collaborate closely with communications, brand, product, and paid social teams to create cross-functional campaigns
✅ Test and scale new (social) platforms to expand Enpal's reach and engagement
ASSUMPTION: This role may require occasional travel to attend industry events and meet with influencers and brands.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in influencer marketing with a proven track record of growing successful campaigns
Required Skills:
- Proven experience in influencer marketing and negotiations
- Deep understanding of the German influencer market
- Analytical mindset and KPI-oriented approach
- Platform expertise: Instagram, TikTok, YouTube, Podcasts, etc.
- Strong networking skills and existing relevant contacts
- Fluent in German and English
Preferred Skills:
- Experience with cross-functional campaign management
- Knowledge of the renewable energy industry
ASSUMPTION: Candidates with experience in the renewable energy industry or a related field may have an advantage in understanding Enpal's mission and target audience.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Based on experience and market standards for the role and location)
Benefits:
- Hybrid work model
- Diverse team with over 65 nationalities
- Modern office with various amenities
- Team events and a strong feedback culture
Working Hours: Full-time (40 hours/week) with flexible hours and the possibility of remote work
ASSUMPTION: The salary range provided is an estimate based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and Enpal's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Renewable Energy Services
Company Size: 1,001-5,000 employees (Large enterprise with a startup-like culture)
Founded: 2017
Company Description:
- Enpal is the leading provider of solar panels in Europe and the largest competitive smart meter operator in Germany
- Enpal's mission is to make solar energy simple, affordable, and accessible to everyone
- Enpal offers all-inclusive tariffs for solar panels, energy storage, and electric vehicle charging stations, combined with a competitive electricity tariff
Company Specialties:
- Solar energy
- Renewable energy
- Business development
- Tech and software development
- Green energy and clean tech
Company Website: www.enpal.de
ASSUMPTION: Enpal's focus on sustainability and innovation makes it an attractive employer for candidates interested in making a positive impact on the environment.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Head of Influencer Marketing
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to lead a team of influencer marketing specialists in the future
- Chance to expand the role's scope as Enpal grows and enters new markets
- Opportunities for professional development and training within the company
ASSUMPTION: This role offers significant growth potential as Enpal continues to expand its market share and enter new regions.
🌍 Location & Work Environment
Office Type: Modern, diverse, and collaborative office space in Berlin-Friedrichshain
Office Location(s): Koppenstraße 8, Berlin, 10243, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a strong tech and startup scene
- Enpal's office is located in the trendy Friedrichshain neighborhood, close to public transportation and various amenities
- The office offers a variety of amenities, including a table tennis table, yoga room, and rooftop terrace
Work Schedule: Monday to Friday, with flexible hours and the possibility of remote work
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to the diverse needs of employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the hiring manager to discuss the role's responsibilities and the candidate's qualifications
- Final interview with the team or a panel to evaluate the candidate's fit within the team dynamics
Key Assessment Areas:
- Influencer marketing expertise and negotiation skills
- Analytical thinking and data-driven decision-making
- Cultural fit and alignment with Enpal's values and mission
Application Tips:
- Highlight relevant experience and achievements in influencer marketing
- Tailor your resume and cover letter to emphasize your fit with Enpal's mission and company culture
- Prepare examples of successful influencer campaigns you've managed and the outcomes you achieved
ATS Keywords: Influencer marketing, negotiation, campaign planning, KPI monitoring, social media, networking, German, English
ASSUMPTION: Enpal uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, YouTube, etc.
- Campaign management tools: Hootsuite, Buffer, or similar
- Analytics tools: Google Analytics, social media analytics platforms, etc.
- CRM software: Salesforce, HubSpot, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and Enpal's internal systems.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Enpal's values of simplicity, growth, and impact in your daily work?
- How do you approach building and maintaining relationships with influencers and brands?
- How do you stay up-to-date with the latest trends and developments in the influencer marketing landscape?
ASSUMPTION: Enpal values candidates who are passionate about their mission, results-driven, and able to work effectively in a collaborative environment.
⚠️ Potential Challenges
- Managing a high volume of influencer relationships and campaigns simultaneously
- Adapting to a fast-paced, dynamic work environment with frequent changes and new priorities
- Balancing the need for creativity and innovation with Enpal's brand guidelines and objectives
- Occasional travel to attend industry events and meet with influencers and brands
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on influencer marketing and requires a deep understanding of the influencer landscape
- Enpal's focus on sustainability and renewable energy sets it apart from other companies in the influencer marketing space
- This role offers significant growth potential as Enpal continues to expand its market share and enter new regions
ASSUMPTION: Candidates with experience in the renewable energy industry or a related field may find this role particularly appealing due to Enpal's unique mission and focus.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign for Enpal's solar panel product launch
- Negotiating a long-term partnership with a prominent German influencer to promote Enpal's brand and products
- Analyzing the performance of Enpal's influencer marketing campaigns and optimizing them based on data-driven insights
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, but the specific projects may vary depending on Enpal's current priorities and market conditions.
❓ Key Questions to Ask During Interview
- How does Enpal measure the success of its influencer marketing campaigns, and how can I contribute to improving their performance?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Enpal support the professional development and growth of its employees, particularly within the marketing department?
- What are the most significant challenges facing the influencer marketing team currently, and how can this role help address them?
- How does Enpal foster a collaborative and inclusive work environment, particularly in a hybrid setting?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, Enpal's mission, and the company's culture, while also providing valuable insights into the team's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit with Enpal's mission and company culture
- Prepare examples of successful influencer campaigns you've managed and the outcomes you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
