Influencer Marketing, Executive (Mandarin speaking)

📌 Core Information

🔹 Job Title: Influencer Marketing, Executive (Mandarin speaking)

🔹 Company: Pulse Advertising GmbH

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Independently developing and executing influencer marketing campaigns
• Liaising with influencers and clients to build strong relationships and achieve campaign goals
• Staying ahead of the curve by constantly discovering new ideas and influencers
• Developing creative social media concepts and implementing them
• Taking responsibility for preparation, execution, and wowing potential partners

ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and a data-driven mindset to succeed in a fast-paced agency environment.

📋 Key Responsibilities

✅ Independently develop and execute Influencer Marketing campaigns that drive results for clients

✅ Act as the voice of the agency, liaising with influencers and clients to build strong relationships and achieve campaign goals

✅ Stay ahead of the curve by constantly discovering new ideas and influencers who can amplify our clients' reach and engagement

✅ Develop creative social media concepts and implement them, overseeing all aspects of the campaign

✅ Take responsibility for preparation, execution, and wowing potential partners

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of work experience in influencer marketing, preferably in an agency setting

Required Skills:

• Proven ability to develop, execute, and analyze high-performing influencer marketing campaigns
• Excellent communication skills with influencers, clients, and teams
• Strategic thinking and influencer champion mindset
• Strong analytical skills with proficiency in Excel

Preferred Skills:

• Experience working with global brands
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, having experience with social media management tools and platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (Based on industry standards for a mid-level influencer marketing role in London)

Benefits:

• Work abroad from any Pulse office (Paris, London, Milan, Hamburg, or Berlin)
• Career development coaching
• Global get-togethers
• Hybrid and flexible working options
• Central office locations
• Dog-friendly offices

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Pulse Advertising specializes in influencer marketing, paid social advertising, and social media management.

Company Size: 51-200 employees. This size allows for a collaborative work environment with opportunities for growth and exposure to diverse projects.

Founded: 2014. Pulse Advertising was co-founded by Lara Daniel and Christoph Kastenholz with a vision to make advertising meaningful.

Company Description:

• Pulse Advertising enables brands to win and retain customers on social media
• They are thought leaders in their space and believe in sharing their journey with ambitious and big-thinking people
• As an employer, they stand for equal opportunities and are committed to diversity in their teams

Company Specialties:

• Social Media Marketing
• Influencer Marketing
• Social Strategy
• Social Media Management
• Paid Social and Performance Marketing

Company Website: www.pulse-advertising.com

ASSUMPTION: Pulse Advertising's commitment to diversity and equal opportunities creates an inclusive work environment that values individual strengths.

📊 Role Analysis

Career Level: Mid-level. This role offers an opportunity to gain leadership experience and grow within the company.

Reporting Structure: This role reports directly to the Influencer Marketing Manager and works collaboratively with the wider influencer marketing team, as well as other departments such as creative, strategy, and account management.

Work Arrangement: Hybrid. This role requires working from the London office three days a week, with the remaining two days being flexible for remote work.

Growth Opportunities:

• Progression to a senior role within the influencer marketing team
• Expanding into other areas of the business, such as paid social advertising or social media management
• Opportunities to work abroad from any Pulse office

ASSUMPTION: Pulse Advertising's global presence and commitment to employee growth create opportunities for career advancement and international exposure.

🌍 Location & Work Environment

Office Type: Central office location. The London office is situated in the heart of the city, with easy access to public transportation.

Office Location(s): 29-35 Lexington Street, London, England W1F 9AH, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving advertising industry
• The city offers a wide range of cultural attractions, restaurants, and entertainment options
• London has a well-established public transportation system, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: Working in a central London office provides ample opportunities for networking and collaboration with industry professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the team
• Final interview with the company's founders

Key Assessment Areas:

• Communication skills and ability to build relationships with influencers and clients
• Campaign development and execution skills
• Strategic thinking and data-driven mindset
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on campaign results and data-driven strategies
• Tailor your cover letter to demonstrate your passion for influencer marketing and alignment with Pulse Advertising's mission
• Prepare examples of successful influencer marketing campaigns you've worked on, highlighting your role and the outcomes

ATS Keywords: Influencer Marketing, Campaign Management, Relationship Building, Social Media Concepts, Data Analysis, Strategic Thinking, Content Creation, Communication, Team Collaboration, Trend Identification, Analytical Skills, Fluent Mandarin, Fluent English

ASSUMPTION: Pulse Advertising's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the individual and the company.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Familiarity with industry-standard tools and platforms is expected, but Pulse Advertising may provide training and support for new hires to get up to speed.

👔 Cultural Fit Considerations

Company Values:

• Diverse: Pulse Advertising values and promotes diversity in their teams
• Equal: They are committed to equal opportunities and fair treatment for all employees
• Driven: They foster a driven and ambitious work environment
• Passionate: They encourage passion and enthusiasm for the work they do

Work Style:

• Collaborative: Pulse Advertising encourages teamwork and collaboration across departments
• Data-driven: They make decisions based on data and analytics
• Agile: They operate in a fast-paced, dynamic environment and adapt quickly to change

Self-Assessment Questions:

• Do you cherish values such as diversity, equality, drive, and passion?
• Are you comfortable working in a collaborative, data-driven, and agile environment?
• Do you thrive in a fast-paced agency setting and enjoy balancing multiple campaigns simultaneously?

ASSUMPTION: Pulse Advertising's commitment to diversity, equal opportunities, and a driven work environment creates a unique and inclusive culture that values individual strengths.

⚠️ Potential Challenges

• Managing multiple influencer marketing campaigns simultaneously, each with its own unique requirements and goals
• Keeping up with the ever-changing social media landscape and identifying new trends and opportunities
• Building and maintaining strong relationships with influencers and clients in a fast-paced agency environment
• Adapting to a hybrid work arrangement, balancing office and remote work effectively

ASSUMPTION: Pulse Advertising provides the support and resources necessary to help employees overcome these challenges and succeed in their roles.

📈 Similar Roles Comparison

• This role differs from related positions in that it offers an opportunity to gain leadership experience and work with a diverse range of global brands
• Influencer marketing is a dynamic and rapidly evolving field, with new platforms and trends emerging constantly
• Career progression in influencer marketing can lead to roles such as Influencer Marketing Manager, Head of Influencer Marketing, or even founding your own agency

ASSUMPTION: While influencer marketing is a competitive field, Pulse Advertising's commitment to employee growth and development creates opportunities for career advancement.

📝 Sample Projects

• Developing and executing an influencer marketing campaign for a global fashion brand, targeting multiple regions and languages
• Identifying and engaging with niche influencers in the beauty industry to promote a new product launch
• Analyzing campaign performance data to optimize strategies and maximize ROI for a client in the tech sector

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and challenges faced by an Influencer Marketing Executive at Pulse Advertising.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the wider influencer marketing department?
• How does Pulse Advertising support the growth and development of its employees?
• What are the most rewarding aspects of working at Pulse Advertising, according to current employees?
• How does Pulse Advertising approach work-life balance, particularly for hybrid roles like this one?
• What are the biggest challenges facing the influencer marketing industry, and how does Pulse Advertising address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on campaign results and data-driven strategies
• Prepare examples of successful influencer marketing campaigns you've worked on, emphasizing your role and the outcomes
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.