📌 Core Information
🔹 Job Title: Influencer Marketing Lead
🔹 Company: Cleo
🔹 Location: East Coast, US (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Developing and owning influencer marketing strategy
- Building and managing influencer relationships
- Collaborating with cross-functional teams to create integrated marketing strategies
- Analyzing and optimizing influencer channel performance
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of influencer marketing trends and best practices.
📋 Key Responsibilities
✅ Develop and own influencer marketing strategy to deliver against brand and business metrics
✅ Identify and build relationships with prominent influencers, talent agencies, and management companies
✅ Collaborate with marketing team to create and coordinate 'big picture' marketing strategies
✅ Develop creative briefs, manage influencer contracts, and oversee content approvals
✅ Monitor and analyze influencer KPIs, and provide measurement and analysis of influencer performance and campaigns
✅ Oversee monthly influencer budget, handling invoicing and payments
✅ Track emerging trends, technologies, industry experts, celebrities, and influencers
✅ Manage internal communications for influencer channels, driving strategy forward and ensuring timely execution of influencer plans
ASSUMPTION: This role requires a proactive, energetic, innovative, and forward-thinking approach, with a strong passion for current events and pop culture.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-8 years in-house or agency experience in influencer marketing, with U.S. B2C, tech brands
Required Skills:
- Proven experience in influencer marketing, with a strong network of influencers and content creators
- Strong knowledge of social media strategy and management, influencer platforms, talent management, and digital marketing
- Excellent written and verbal communication skills, time management, project management, and organizational skills
- Ability to take ideas from concept to execution, navigating feedback effectively
Preferred Skills:
- Experience in regulated industries (fintech, insurtech, healthtech) and consumer app experience
- Fluency in additional languages
ASSUMPTION: Candidates with experience in regulated industries and additional language skills will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $115,000 - $152,000 per year, depending on experience
Benefits:
- Competitive compensation package (base + equity) with bi-annual reviews
- Clear progression plan with opportunities for growth and leadership
- Flexible work arrangements, including remote work and virtual social events
- 401k matching, medical insurance, dental and vision care, generous parental leave, and more
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range is based on industry standards for the role and experience level, and the benefits package is designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on AI-powered money management tools
Company Size: 201-500 employees, with a fast-growing, startup culture
Founded: 2016, with headquarters in London, England
Company Description:
- Cleo is a profitable, fast-growing unicorn with over $200 million in ARR, growing over 2x year-over-year
- Mission: To change the world's relationship with money by providing a hyper-intelligent financial advisor in everyone's pocket
- Culture: Collaborative, driven, and passionate about making a real difference
Company Specialties:
- Artificial Intelligence
- Personal Finance
- Machine Learning
- Fintech
Company Website: www.meetcleo.com
ASSUMPTION: Cleo's fast-paced growth and mission-driven culture make it an attractive place to work for driven, innovative professionals.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Remote (US), with virtual social events and an annual company offsite in Europe
Growth Opportunities:
- Progression to a leadership role within the marketing team
- Expanding the influencer marketing channel to new regions and platforms
- Gaining experience in a fast-growing, true AI startup
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear progression plan and a focus on results.
🌍 Location & Work Environment
Office Type: Fully remote, with virtual social events and an annual company offsite
Office Location(s): East Coast, US (Remote)
Geographic Context:
- East Coast, US, with a diverse and vibrant tech industry
- Remote work allows for flexibility and a better work-life balance
- Cleo's global distribution enables collaboration with team members across different time zones
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: Cleo's remote work arrangement and flexible hours allow for a better work-life balance and the ability to attract top talent from across the US.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- In-depth knowledge of influencer marketing trends and best practices
- Strong communication and collaboration skills
- Ability to analyze and optimize influencer channel performance
- Cultural fit with Cleo's mission and values
Application Tips:
- Highlight relevant experience and achievements in influencer marketing
- Tailor your resume and cover letter to emphasize your fit for this role and Cleo's mission
- Prepare examples of successful influencer marketing campaigns you've led or contributed to
ATS Keywords: Influencer marketing, social media strategy, digital marketing, campaign management, performance analysis, relationship building, communication skills
ASSUMPTION: Cleo's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms (Instagram, YouTube, TikTok, etc.)
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite)
ASSUMPTION: The specific tools and technologies used may vary depending on Cleo's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Cleo is on a mission to change the world's relationship with money
- Collaborative: Cleo values teamwork and cross-functional collaboration
- Innovative: Cleo encourages creativity and continuous learning
Work Style:
- Results-driven: Cleo focuses on outcomes and impact
- Flexible: Cleo offers remote work and flexible hours
- Growth-oriented: Cleo provides opportunities for professional growth and development
Self-Assessment Questions:
- Do you share Cleo's mission to change the world's relationship with money?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you thrive in a fast-paced, growth-oriented environment, and are you eager to learn and grow with the company?
ASSUMPTION: Cleo's culture is mission-driven, collaborative, and innovative, with a focus on results and growth. Candidates who share these values and work styles will be a strong fit for the company.
⚠️ Potential Challenges
- Managing a large influencer network and maintaining strong relationships with key influencers
- Keeping up with the fast-paced and ever-changing influencer marketing landscape
- Balancing the need for creativity and innovation with the requirement to deliver against brand and business metrics
- Working remotely and collaborating with a distributed team
ASSUMPTION: These challenges can be overcome with strong communication skills, a proactive approach, and a deep understanding of influencer marketing trends and best practices.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on influencer relationships and channel performance
- Compared to other influencer marketing roles, this position offers a unique opportunity to shape the channel under the candidate's expert vision and grow it into a full-funnel powerhouse
- Career path comparison: This role offers opportunities for growth and leadership within the marketing team, with potential progression to a senior or director-level position
ASSUMPTION: This role is unique in its focus on influencer marketing and offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a multi-platform influencer marketing campaign to launch a new product feature
- Analyzing and optimizing influencer channel performance to improve ROI and drive business growth
- Building and maintaining strong relationships with key influencers, talent agencies, and management companies
ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in influencer marketing, with a focus on creativity, strategy, and performance analysis.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the influencer marketing channel at Cleo, and how can this role address them?
- How does Cleo support the growth and development of its employees, particularly in this role?
- What is Cleo's approach to cross-functional collaboration, and how does this role fit into the broader marketing strategy?
- How does Cleo measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is Cleo's approach to remote work, and how does the company support its remote employees?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, Cleo's culture, and the company's approach to growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing
- Prepare examples of successful influencer marketing campaigns you've led or contributed to
- Follow up with Cleo's hiring team one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
