Marketing Manager - Influencers (m/f/x)

📌 Core Information

🔹 Job Title: Marketing Manager - Influencers (m/f/x)

🔹 Company: HelloFresh

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: Full-time, Hybrid (2 office days per week)

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 3-6 years

🔹 Remote Status: On-site (Milan office)

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling the Italian influencer marketing program
• Managing relationships with creators and agencies across multiple platforms
• Developing and optimizing influencer activations for acquisition, engagement, and brand love
• Collaborating with internal and external stakeholders to integrate influencer assets into multichannel campaigns
• Overseeing a local freelance copywriter to produce performance-driven briefs and messaging
• Curating and repurposing high-performing influencer content for various channels
• Aligning influencer marketing with overall brand strategy and acquisition KPIs
• Exploring brand partnership opportunities to complement influencer activity

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of the influencer marketing landscape in Italy.

📋 Key Responsibilities

✅ Own and lead the Italian influencer marketing program, including scouting, recruiting, briefing, contracting, and managing relationships with creators across platforms and agencies (Instagram, TikTok, YouTube, etc.)

✅ Liaise with external agencies and internal stakeholders to ensure influencer assets integrate seamlessly into multichannel campaigns

✅ Develop always-on and campaign-based influencer activations that drive acquisition, engagement, and brand love

✅ Steer channel growth while optimizing for ROI, defining the right mix of performance KPIs and implementing structured frameworks to evaluate and scale impact

✅ Stay on top of social trends and platform innovations to ensure HelloFresh campaigns remain fresh, relevant, and effective

✅ Oversee and guide a local freelance copywriter to produce performance-driven paid and influencer briefs and messaging

✅ Curate, organize, and repurpose high-performing influencer content for use across paid media, CRM, organic social, and website

✅ Align closely with Growth, Brand, and Product teams to ensure influencer marketing supports acquisition and brand KPIs

✅ Act as the main point of contact for local influencer-led brand initiatives, ensuring alignment with overall brand strategy and adapting global priorities to fit the Italian market context

✅ Manage brand partnership opportunities that complement influencer activity — collaborating with aligned brands on co-marketing initiatives, product placements, or themed content that amplifies reach and relevance

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-6 years in influencer marketing, brand partnerships, or digital marketing roles

Required Skills:

• Proven track record of scaling performance-driven influencer programs in the D2C space
• Strong project management and creative brief development skills (in Italian)
• Exceptional communication and negotiation skills, with a talent for building and maintaining relationships
• A mix of creativity and commercial acumen
• Creative problem solver with a proactive attitude and the ability to work in a fast-paced environment
• Enthusiastic about the food industry and passionate about innovation and sustainability

Preferred Skills:

• Experience working with influencers in the Italian market
• Fluency in additional languages (e.g., Spanish, French)
• Knowledge of the HelloFresh brand and products

ASSUMPTION: Candidates with experience in the Italian influencer marketing landscape and a strong understanding of the local market will be at an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market research)

Benefits:

• Significant reduction on HelloFresh boxes
• Meal vouchers
• Access to FitPrime Smart (online sport platform)
• Welfare credit after two years in the company
• High-end tech equipment
• Monthly social events and bi-annual company parties
• Free drinks, snacks, and fruits in the Milan office

Working Hours: Full-time (40 hours per week), with the option to work remotely up to 50% of the time

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions. The company is a leader in the global meal kit market and has expanded its offerings to include various food brands and meal occasions.

Company Size: HelloFresh is a large company with over 10,000 employees worldwide. This size offers opportunities for growth and collaboration with diverse teams.

Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since grown to serve customers in several countries across Europe, North America, and Australia.

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainability.
• HelloFresh Group consists of six brands that cater to various customer preferences and dietary needs.

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers' feedback
• Sustainable and nutritious meals
• Valuing diversity and maintaining an inclusive environment

Company Website: https://www.hellofresh.com/careers/locations

ASSUMPTION: HelloFresh is committed to sustainability and responsible business practices, which may influence the company culture and values.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership position in influencer marketing.

Reporting Structure: The Marketing Manager - Influencers will report directly to the Head of Marketing Italy and collaborate closely with local and global marketing, product, and growth teams.

Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work from the Milan office for two days per week.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into new markets or product lines within the HelloFresh Group
• Cross-functional collaboration and learning opportunities with other departments and teams

ASSUMPTION: HelloFresh's rapid growth and expansion present numerous opportunities for career development and advancement within the company.

🌍 Location & Work Environment

Office Type: HelloFresh's Milan office is a vibrant and recently renovated space that fosters collaboration and creativity.

Office Location(s): Prinzenstraße 89, Berlin, Berlin 10969, DE; 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, CA; 60 Worship Street, London, London EC2A 2EZ, GB; 28 Liberty St, New York, New York 10005, US; Spaklerweg 52, Amsterdam, Amsterdam 1114, NL; 5-13 Queen Street, Chippendale NSW 2008, Australia, Level 3, Chippendale, NSW 2008, AU

Geographic Context:

• Milan is the second-largest city in Italy and a major economic, financial, and cultural hub in Europe.
• The city is known for its fashion, design, and food industries, as well as its rich history and architecture.
• Milan is well-connected by public transportation, making it easy to commute to the HelloFresh office.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Employees may have flexibility to adjust their working hours within this framework.

ASSUMPTION: The Milan office offers a dynamic and international work environment, with opportunities to collaborate with colleagues from various backgrounds and departments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing Italy or another senior leader

Key Assessment Areas:

• Candidates' understanding of the Italian influencer marketing landscape
• Strategic thinking and problem-solving skills
• Communication and negotiation skills
• Cultural fit with HelloFresh's values and company culture

Application Tips:

• Highlight relevant experience and achievements in influencer marketing, brand partnerships, or digital marketing
• Tailor your resume and cover letter to emphasize your fit for the role and HelloFresh's mission
• Prepare examples of successful influencer campaigns or brand collaborations you've managed in the past

ATS Keywords: Influencer marketing, brand partnerships, digital marketing, project management, creative brief development, communication skills, negotiation skills, relationship building, creativity, commercial acumen, problem-solving, proactive attitude, fast-paced environment, food industry, innovation, sustainability

ASSUMPTION: HelloFresh's hiring process is designed to assess candidates' skills, experience, and cultural fit with the company's values and mission.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Influencer marketing and analytics tools (e.g., BrandSnob, Upfluence, Traackr)
• Project management software (e.g., Asana, Trello, Monday.com)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's global standards.

👔 Cultural Fit Considerations

Company Values:

• We change the way people eat - forever!
• We value diversity and maintain an inclusive environment
• We strive to maintain a sustainable and nutritious food supply chain

Work Style:

• Collaborative and international team environment
• Fast-paced and dynamic work culture
• Focus on innovation, creativity, and continuous improvement

Self-Assessment Questions:

• Do you share HelloFresh's passion for changing the way people eat and promoting sustainability in the food industry?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy and responsibility?
• Do you thrive in a collaborative, international team setting and enjoy working with diverse perspectives?

ASSUMPTION: HelloFresh's company culture is driven by its mission to change the way people eat and its commitment to sustainability, diversity, and innovation.

⚠️ Potential Challenges

• Managing a high volume of influencer relationships and campaigns simultaneously
• Keeping up with the fast-paced and ever-evolving influencer marketing landscape
• Balancing the need for creativity and innovation with performance-driven results
• Adapting global influencer marketing strategies to fit the Italian market context

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive attitude, and a deep understanding of the Italian influencer marketing landscape.

📈 Similar Roles Comparison

• This role differs from traditional influencer marketing manager positions in its expanded remit, which includes brand partnerships, content development, and PR.
• Influencer marketing managers in other industries may face different challenges and opportunities, depending on the specific market and brand context.
• Career progression in this role may lead to senior marketing or management positions within the HelloFresh Group or related industries.

ASSUMPTION: Understanding the unique aspects of this role and its industry context will help candidates tailor their application and prepare for the interview process.

📝 Sample Projects

• Developing and executing a quarterly influencer marketing campaign that drives acquisition, engagement, and brand love
• Managing a team of local freelance copywriters to produce performance-driven briefs and messaging for influencer and paid media channels
• Negotiating and securing brand partnership opportunities that complement influencer activity and amplify reach and relevance

ASSUMPTION: These sample projects illustrate the strategic, creative, and operational aspects of the Marketing Manager - Influencers role at HelloFresh.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Italian influencer marketing program, and how can this role address them?
• How does this role collaborate with other marketing, product, and growth teams to ensure influencer marketing supports overall brand and acquisition KPIs?
• What opportunities exist for growth and development within the marketing department and the HelloFresh Group as a whole?
• How does HelloFresh support work-life balance and employee well-being in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and helps you make an informed decision about your fit with the company and team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer campaigns or brand collaborations you've managed in the past
• Follow up with the HelloFresh HR team within 5 business days after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.