Influencer Marketing Manager (m/w/d)
Start To Finish Consulting GmbH
Full-time
On-site
Munich, Bavaria, Germany
🤳 Influencer Marketing
📌 Core Information
- Job Title: Influencer Marketing Manager (m/w/d)
- Company: Start To Finish Consulting GmbH
- Location: Munich, Bavaria, Germany
- Job Type: Full-Time
- Category: Marketing
- Date Posted: June 3, 2025
- Experience Level: 1-2 years
- Remote Status: Hybrid (2-3 days on-site in Ottobrunn)
🚀 Job Overview
Key aspects of this role include:
- Building and scaling influencer marketing from scratch
- Developing a strong influencer and content strategy
- Identifying and evaluating suitable influencers based on various factors
- Negotiating contracts with influencers
- Monitoring social media trends and competitors
ASSUMPTION: This role requires a high level of independence and creativity, as you'll be the sole influencer marketing manager. The company is looking for someone who can take ownership of this area and grow it significantly.
📋 Key Responsibilities
- Develop and implement influencer marketing strategy
- Research, identify, and evaluate potential influencers
- Negotiate contracts with influencers, including rights, compensation, and timelines
- Stay updated on social media trends, new platforms, and creator trends
- Collaborate with the team to ensure brand consistency and alignment
ASSUMPTION: As this role is newly created, there may be additional responsibilities that arise as the company grows and evolves.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 1-2 years of experience in influencer marketing, preferably in e-commerce and from an agency background
- Required Skills:
- Proficiency in German (verhandlungssicher)
- Experience with tools like StoryClash
- Analytical mindset with a creative edge
- Strong aesthetic sense and understanding of branding
- Preferred Skills:
- Experience in the beauty industry
- Familiarity with the local influencer landscape
ASSUMPTION: Given the company's focus on the beauty sector, experience in this industry would be beneficial but not strictly required.
💰 Compensation & Benefits
- Salary Range: €45,000 - €55,000 per year (based on experience and market rates for the role and location)
- Benefits:
- Hybrid working model (2-3 days on-site)
- Flexibility and independent work
- Opportunity to make a significant impact on a growing brand
ASSUMPTION: The salary range is estimated based on market rates for influencer marketing managers with 1-2 years of experience in Munich.
📌 Applicant Insights
🔍 Company Context
- Industry: Staffing and Recruiting, focusing on e-commerce and FBA
- Company Size: Small (2-10 employees)
- Founded: 2019
- Company Description: Start To Finish is a recruiting boutique specializing in supporting growth-stage startups and e-commerce companies. They focus on placing A-players in key positions within their clients' teams.
- Company Specialties: Recruiting, headhunting, active sourcing, and employer branding for e-commerce and FBA companies.
📊 Role Analysis
- Career Level: Junior to Mid-level Marketing role
- Reporting Structure: This role reports directly to the company's founders, with close collaboration with the marketing and product teams.
- Work Arrangement: Hybrid (2-3 days on-site in Ottobrunn)
- Growth Opportunities: As the company grows, there may be opportunities to take on more responsibilities or move into a leadership role.
🌍 Location & Work Environment
- Office Type: Hybrid (combination of remote and on-site work)
- Office Location: Ottobrunn, near Munich
- Geographic Context: Munich is the capital of Bavaria and the third-largest city in Germany. It's known for its vibrant culture, high quality of life, and strong economy.
- Work Schedule: Flexible, with a focus on results and independent work
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screening → On-site interview → Final decision
- Key Assessment Areas: Cultural fit, marketing skills, creativity, and analytical thinking
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer marketing campaigns you've worked on
- Be ready to discuss your understanding of the beauty industry and local influencer landscape
🛠️ Tools & Technologies
- StoryClash (for influencer identification and management)
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
👔 Cultural Fit Considerations
- Company Values: Creativity, independence, flexibility, and a strong work ethic
- Work Style: Autonomous, results-driven, and collaborative
- Self-Assessment Questions:
- Do you thrive in an independent work environment with a high degree of responsibility?
- Are you comfortable working in a small, growing team with a strong focus on results?
- Do you have a creative approach to marketing and a strong aesthetic sense?
⚠️ Potential Challenges
- Working in a small, growing company may require adaptability and the ability to take on new responsibilities as needed
- The role may involve some evening or weekend work to coordinate with influencers and monitor campaigns
- The company is still establishing its brand in the beauty industry, which may present unique challenges and opportunities
📈 Similar Roles Comparison
- Comparison with a Senior Influencer Marketing Manager: This role has less experience required and offers more growth opportunities but may involve more independent work and less guidance.
- Comparison with an Influencer Marketing Coordinator: This role has more responsibility and independence, with a focus on strategy and contract negotiation, rather than day-to-day campaign management.
📝 Sample Projects
- Developing and implementing an influencer marketing strategy for a new product launch
- Identifying and contracting with influencers to promote a limited-time offer
- Monitoring and analyzing the performance of influencer marketing campaigns to optimize future efforts
❓ Key Questions to Ask During Interview
- What are the company's long-term goals for influencer marketing, and how does this role fit into that vision?
- How does the company support the professional growth and development of its employees?
- What are the most significant challenges the company is currently facing, and how can this role help address them?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/starttofinish1/14270440-influencer-marketing-manager-m-w-d)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer marketing campaigns you've worked on
- Follow up with the hiring manager after one week if you haven't heard back
- Job Title: Influencer Marketing Manager (m/w/d)
- Company: Start To Finish Consulting GmbH
- Location: Munich, Bavaria, Germany
- Job Type: Full-Time
- Category: Marketing
- Date Posted: June 3, 2025
- Experience Level: 1-2 years
- Remote Status: Hybrid (2-3 days on-site in Ottobrunn)
🚀 Job Overview
Key aspects of this role include:
- Building and scaling influencer marketing from scratch
- Developing a strong influencer and content strategy
- Identifying and evaluating suitable influencers based on various factors
- Negotiating contracts with influencers
- Monitoring social media trends and competitors
ASSUMPTION: This role requires a high level of independence and creativity, as you'll be the sole influencer marketing manager. The company is looking for someone who can take ownership of this area and grow it significantly.
📋 Key Responsibilities
- Develop and implement influencer marketing strategy
- Research, identify, and evaluate potential influencers
- Negotiate contracts with influencers, including rights, compensation, and timelines
- Stay updated on social media trends, new platforms, and creator trends
- Collaborate with the team to ensure brand consistency and alignment
ASSUMPTION: As this role is newly created, there may be additional responsibilities that arise as the company grows and evolves.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 1-2 years of experience in influencer marketing, preferably in e-commerce and from an agency background
- Required Skills:
- Proficiency in German (verhandlungssicher)
- Experience with tools like StoryClash
- Analytical mindset with a creative edge
- Strong aesthetic sense and understanding of branding
- Preferred Skills:
- Experience in the beauty industry
- Familiarity with the local influencer landscape
ASSUMPTION: Given the company's focus on the beauty sector, experience in this industry would be beneficial but not strictly required.
💰 Compensation & Benefits
- Salary Range: €45,000 - €55,000 per year (based on experience and market rates for the role and location)
- Benefits:
- Hybrid working model (2-3 days on-site)
- Flexibility and independent work
- Opportunity to make a significant impact on a growing brand
ASSUMPTION: The salary range is estimated based on market rates for influencer marketing managers with 1-2 years of experience in Munich.
📌 Applicant Insights
🔍 Company Context
- Industry: Staffing and Recruiting, focusing on e-commerce and FBA
- Company Size: Small (2-10 employees)
- Founded: 2019
- Company Description: Start To Finish is a recruiting boutique specializing in supporting growth-stage startups and e-commerce companies. They focus on placing A-players in key positions within their clients' teams.
- Company Specialties: Recruiting, headhunting, active sourcing, and employer branding for e-commerce and FBA companies.
📊 Role Analysis
- Career Level: Junior to Mid-level Marketing role
- Reporting Structure: This role reports directly to the company's founders, with close collaboration with the marketing and product teams.
- Work Arrangement: Hybrid (2-3 days on-site in Ottobrunn)
- Growth Opportunities: As the company grows, there may be opportunities to take on more responsibilities or move into a leadership role.
🌍 Location & Work Environment
- Office Type: Hybrid (combination of remote and on-site work)
- Office Location: Ottobrunn, near Munich
- Geographic Context: Munich is the capital of Bavaria and the third-largest city in Germany. It's known for its vibrant culture, high quality of life, and strong economy.
- Work Schedule: Flexible, with a focus on results and independent work
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screening → On-site interview → Final decision
- Key Assessment Areas: Cultural fit, marketing skills, creativity, and analytical thinking
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer marketing campaigns you've worked on
- Be ready to discuss your understanding of the beauty industry and local influencer landscape
🛠️ Tools & Technologies
- StoryClash (for influencer identification and management)
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
👔 Cultural Fit Considerations
- Company Values: Creativity, independence, flexibility, and a strong work ethic
- Work Style: Autonomous, results-driven, and collaborative
- Self-Assessment Questions:
- Do you thrive in an independent work environment with a high degree of responsibility?
- Are you comfortable working in a small, growing team with a strong focus on results?
- Do you have a creative approach to marketing and a strong aesthetic sense?
⚠️ Potential Challenges
- Working in a small, growing company may require adaptability and the ability to take on new responsibilities as needed
- The role may involve some evening or weekend work to coordinate with influencers and monitor campaigns
- The company is still establishing its brand in the beauty industry, which may present unique challenges and opportunities
📈 Similar Roles Comparison
- Comparison with a Senior Influencer Marketing Manager: This role has less experience required and offers more growth opportunities but may involve more independent work and less guidance.
- Comparison with an Influencer Marketing Coordinator: This role has more responsibility and independence, with a focus on strategy and contract negotiation, rather than day-to-day campaign management.
📝 Sample Projects
- Developing and implementing an influencer marketing strategy for a new product launch
- Identifying and contracting with influencers to promote a limited-time offer
- Monitoring and analyzing the performance of influencer marketing campaigns to optimize future efforts
❓ Key Questions to Ask During Interview
- What are the company's long-term goals for influencer marketing, and how does this role fit into that vision?
- How does the company support the professional growth and development of its employees?
- What are the most significant challenges the company is currently facing, and how can this role help address them?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/starttofinish1/14270440-influencer-marketing-manager-m-w-d)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer marketing campaigns you've worked on
- Follow up with the hiring manager after one week if you haven't heard back