📌 Core Information
🔹 Job Title: Influencer Marketing Lead
🔹 Company: GetYourGuide
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the influencer marketing strategy for GetYourGuide
- Analyzing and interpreting influencer marketing data to inform channel recommendations
- Managing end-to-end influencer marketing testing and paid social activities
- Collaborating with cross-functional teams, including social and PR teams
- Creating testing strategies and providing data-driven strategic advice
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive influencer marketing growth.
📋 Key Responsibilities
✅ Own the overarching influencer marketing strategy at GetYourGuide
✅ Be accountable for the analytical review of influencer marketing data and use data to make channel recommendations
✅ Accountable for end to end influencer marketing testing
✅ Be the owner of paid social activities around influencer and owned social content
✅ Contribute to the generation of creator content
ASSUMPTION: This role involves a high degree of autonomy and requires strong decision-making skills, as well as the ability to work effectively with various teams to achieve growth objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8-10 years of in-depth experience managing paid social media campaigns and influencer marketing strategies
Required Skills:
- Proven track record of achieving significant and rapid growth across various digital channels
- Deep expertise in Meta and TikTok Ads Manager, with experience in YouTube advertising being advantageous
- Strong communication and interpersonal skills, with the ability to engage and partner with cross-functional teams
- Proven ability to manage budgets and work with content creators and influencer marketing platforms
- Relentless about staying up to date with industry developments and conquering uncharted territories
Preferred Skills:
- Experience in the travel or experiences industry
- Excellent written and verbal communication skills in English
ASSUMPTION: Candidates with a strong background in paid social media campaigns and influencer marketing strategies, as well as a data-centric approach, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Lead role in Berlin)
Benefits:
- Annual personal growth budget
- Hybrid work-from-home policy
- Discounted public transportation tickets
- Generous maternity and paternity leave policies
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Lead role in Berlin. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: GetYourGuide is a leading global online marketplace for discovering and booking travel experiences, operating in the Software Development and Online Travel industries.
Company Size: GetYourGuide has 501-1,000 employees, providing a mid-sized company environment that offers ample opportunities for growth and collaboration.
Founded: GetYourGuide was founded in 2009, with over a decade of experience in the online travel and experiences market.
Company Description:
- GetYourGuide is a leading global online marketplace for discovering and booking travel experiences
- The company offers a wide range of experiences, including tours, attractions, and immersive bucket-list experiences
- GetYourGuide has sold over 150 million tickets from 30,000 supply partners and operates in more than 11,000 cities worldwide
Company Specialties:
- Online Travel
- Tours
- Attractions & Local Activities
- Tourism
- E-commerce
- Technology
- Engineering
- Sales Management
- Account Management
- Marketing
- Hospitality Industry
Company Website: getyourguide.careers
ASSUMPTION: GetYourGuide's focus on growth and innovation makes it an attractive employer for candidates seeking to make a significant impact in the online travel industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in influencer marketing and paid social media campaigns.
Reporting Structure: The Influencer Marketing Lead will report directly to the Head of Brand Comms and collaborate with cross-functional teams, including social and PR teams.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The exact work arrangement may vary based on the company's policies and the candidate's preferences.
Growth Opportunities:
- Potential to expand the influencer marketing team and take on a leadership role
- Opportunities to work on high-impact projects and drive business growth
- Chance to gain experience in a fast-growing, global online marketplace
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's influencer marketing efforts.
🌍 Location & Work Environment
Office Type: GetYourGuide's Berlin office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Sonnenburger Straße 73, Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and nightlife options
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: The work schedule for this role is full-time, with flexible hours and a hybrid work arrangement.
ASSUMPTION: Berlin provides an exciting and dynamic work environment for professionals in the tech and online travel industries.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager (Head of Brand Comms)
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with GetYourGuide's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of influencer marketing trends and strategies in your application materials
- Prepare for behavioral interview questions that focus on your experience with paid social media campaigns and influencer marketing
ATS Keywords: Influencer Marketing, Paid Social Media, Data Analysis, Testing Methodologies, Meta Ads Manager, TikTok Ads Manager, YouTube Advertising, Cross-functional Collaboration, Growth Strategies, Digital Channels
ASSUMPTION: GetYourGuide's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, analytical skills, and communication abilities.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- YouTube Advertising
- Influencer marketing platforms (e.g., Grin, AspireIQ, Upfluence)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage paid social media campaigns, analyze data, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Growth-oriented
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Innovative and creative
- Results-oriented and focused on growth
Self-Assessment Questions:
- How have you used data to inform influencer marketing strategies in previous roles?
- Can you describe a time when you collaborated with cross-functional teams to achieve a common goal?
- How do you stay up-to-date with industry trends and emerging technologies in influencer marketing?
ASSUMPTION: Candidates who align with GetYourGuide's values and work style will be best suited for this role, as they will be able to thrive in the company's collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing a high volume of influencer marketing campaigns and paid social media activities
- Keeping up with the fast-paced and ever-evolving influencer marketing landscape
- Collaborating effectively with cross-functional teams, including social and PR teams
- Balancing strategic thinking with day-to-day campaign management
ASSUMPTION: These challenges require strong organizational skills, the ability to prioritize tasks, and a proactive approach to staying informed about industry developments.
📈 Similar Roles Comparison
- Unlike other influencer marketing roles, this position requires a strong focus on paid social media campaigns and data analysis
- GetYourGuide's global presence and extensive experience in the online travel industry provide unique opportunities for growth and innovation
- This role offers a clear career path, with the potential to expand the influencer marketing team and take on a leadership role
ASSUMPTION: This role stands out from other influencer marketing positions due to its focus on paid social media campaigns, data analysis, and the opportunity to drive business growth in a global online marketplace.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a new product launch
- Analyzing influencer marketing data to identify trends and optimize campaign performance
- Managing end-to-end influencer marketing testing and paid social activities for multiple brands
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative nature of the Influencer Marketing Lead role at GetYourGuide.
❓ Key Questions to Ask During Interview
- Can you describe the current influencer marketing landscape at GetYourGuide and how this role fits into the broader marketing strategy?
- How does the influencer marketing team collaborate with other departments, such as social and PR teams, to achieve common goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GetYourGuide support the professional development and growth of its employees?
- What are the most rewarding and challenging aspects of working in influencer marketing at GetYourGuide?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: GetYourGuide Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience with paid social media campaigns and influencer marketing
- Follow up with the hiring team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
