Influencer Marketing Manager

📌 Core Information

🔹 Job Title: Influencer Marketing Manager

🔹 Company: MSQ Partners (via Jobs for Humanity)

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and maintaining relationships with influencers to enhance brand visibility and engagement
• Identifying suitable influencers for collaborations and coordinating these collaborations
• Monitoring campaign performance across social media platforms
• Exercising strong communication, negotiation, and analytical skills
• Utilizing creativity to develop engaging content that resonates with target audiences

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on relationship building and communication.

📋 Key Responsibilities

✅ Build and retain relationships with influencers to improve brand visibility and engagement

✅ Identify suitable influencers for collaborations

✅ Coordinate collaborations with influencers

✅ Monitor campaign performance across social media platforms

✅ Exercise strong communication and negotiation abilities

✅ Maintain social media proficiency

✅ Apply analytical skills to assess campaign impact

✅ Utilize creativity to develop engaging content that resonates with target audiences

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and analytical performance tracking.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in influencer marketing, social media management, or a related role

Required Skills:

• Proven experience in relationship building
• Skills for influencer identification and collaboration coordination
• Strong communication and negotiation skills
• Proven social media proficiency
• Analytical skills
• Creativity

Preferred Skills:

• Fluency in Arabic (for better communication with local influencers)
• Experience working in the Middle East or with Middle Eastern influencers

ASSUMPTION: Fluency in Arabic and experience working in the Middle East are highly desirable but not strictly required.

💰 Compensation & Benefits

Salary Range: SAR 15,000 - 25,000 per month (based on experience and industry standards for the region)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: The salary range is an estimate based on industry standards for the region and the company's size. Benefits may vary based on the specific employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing and Advertising (Non-profit Organizations)

Company Size: Small (11-50 employees)

Founded: 2020

Company Description:

• Jobs for Humanity partners with MSQ Partners to build an inclusive and just employment ecosystem
• Prioritizes individuals from diverse backgrounds
• Focuses on connecting historically underrepresented talent to welcoming employers

Company Specialties:

• Job hunting and diversity
• Coaching and training
• Events and partnerships

Company Website: www.jobsforhumanity.com

ASSUMPTION: As a non-profit organization, Jobs for Humanity focuses on creating positive social impact through inclusive hiring practices.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director

Work Arrangement: Primarily on-site, with occasional remote work flexibility

Growth Opportunities:

• Potential advancement to a Senior Marketing role or a specialized Influencer Marketing Manager position
• Opportunities to work on international campaigns and expand regional influence

ASSUMPTION: Growth opportunities may depend on the company's expansion and the individual's performance.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia
• Home to a vibrant and growing influencer marketing scene
• Offers a mix of traditional and modern cultural experiences

Work Schedule: Standard office hours (9:00 AM - 5:00 PM, Sunday - Thursday), with flexibility for occasional remote work

ASSUMPTION: The work environment may be subject to change based on the company's growth and expansion plans.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the Marketing Director
• Final interview with the company's leadership team

Key Assessment Areas:

• Communication and negotiation skills
• Creativity and content development ideas
• Analytical thinking and campaign performance assessment
• Cultural fit and alignment with the company's mission

Application Tips:

• Highlight relevant experience and achievements in influencer marketing or related fields
• Tailor your resume to emphasize skills and experiences mentioned in the job description
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for potential campaigns
• Demonstrate your understanding of the Middle Eastern influencer landscape and cultural nuances

ATS Keywords: Influencer Marketing, Relationship Building, Social Media Management, Campaign Coordination, Performance Monitoring, Communication Skills, Negotiation Skills, Analytical Skills, Creativity, Arabic Fluency

ASSUMPTION: The application process may vary based on the number of applicants and the company's hiring needs.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, Twitter, etc.)
• Influencer marketing platforms (Upfluence, BrandSnob, etc.)
• Analytics tools (Google Analytics, Sprout Social, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the individual's expertise.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and diversity
• Integrity and transparency
• Collaboration and innovation

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-driven and proactive

Self-Assessment Questions:

• How do you approach building and maintaining relationships with diverse influencers?
• Can you provide an example of a successful influencer marketing campaign you've worked on, and how you measured its impact?
• How do you stay updated with the latest trends and best practices in influencer marketing, particularly in the Middle East?

ASSUMPTION: Cultural fit is crucial for success in this role, as it involves working closely with influencers and the marketing team.

⚠️ Potential Challenges

• Managing multiple influencer collaborations and campaign timelines simultaneously
• Adapting to the unique cultural nuances and preferences of Middle Eastern influencers and audiences
• Monitoring and analyzing campaign performance across various social media platforms
• Keeping up with the rapidly evolving influencer marketing landscape

ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural awareness, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on influencer partnerships and collaborations
• Influencer marketing is a growing field with unique challenges and opportunities compared to other marketing specializations
• Career progression may involve moving into a senior marketing role or specializing further in influencer marketing management

ASSUMPTION: While this role shares some similarities with other marketing positions, it requires a unique skill set and focus on influencer relationships.

📝 Sample Projects

• Developing and executing a regional influencer marketing campaign for a new product launch
• Analyzing and reporting on the performance of influencer marketing campaigns across multiple platforms
• Identifying and engaging with up-and-coming influencers in niche markets to expand brand reach

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning to analytical reporting.

❓ Key Questions to Ask During Interview

• What are the most successful influencer marketing campaigns the company has run, and what made them successful?
• How does the company support the professional growth and development of its marketing team members?
• What is the company's approach to measuring and optimizing the impact of influencer marketing campaigns?
• How does the company engage with and support local influencers and communities in the Middle East?
• What is the company's long-term vision for its influencer marketing efforts, and how does this role contribute to that vision?

ASSUMPTION: These questions help applicants better understand the company's approach to influencer marketing and assess their fit within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in influencer marketing
• Prepare examples of successful influencer marketing campaigns or ideas for potential campaigns
• Demonstrate your understanding of the Middle Eastern influencer landscape and cultural nuances in your cover letter
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.