Influencer Marketing Manager - 39867131309

📌 Core Information

🔹 Job Title: Influencer Marketing Manager

🔹 Company: Activate Talent

🔹 Location: Brazil (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading influencer marketing initiatives with a strong focus on TikTok
• Driving brand awareness, engagement, and conversions through strategic creator partnerships and viral content
• Collaborating with paid media and creative teams to repurpose influencer content
• Staying ahead of trends in TikTok, creator communities, and viral formats

ASSUMPTION: This role requires a deep understanding of TikTok's algorithm and trends, as well as strong negotiation skills and data-driven mindset.

📋 Key Responsibilities

✅ Lead the TikTok influencer strategy, including creator sourcing, outreach, negotiation, and campaign execution

✅ Build and manage a diverse network of macro, micro, and nano influencers in fashion, lifestyle, and grooming

✅ Craft compelling creator briefs that align with campaign goals and TikTok best practices

✅ Analyze campaign performance (views, engagement, ROI) and provide actionable insights

✅ Maintain organized records of influencer data, contracts, payments, and deliverables

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple campaigns and influencer relationships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of influencer marketing experience with a strong portfolio of successful TikTok campaigns

Required Skills:

• Deep understanding of TikTok’s algorithm, trends, and creator landscape
• Strong negotiation skills and experience managing influencer contracts and budgets
• Data-driven mindset with the ability to interpret performance metrics and optimize accordingly
• Excellent written and verbal communication skills
• Comfortable working in a fast-paced, entrepreneurial environment

Preferred Skills:

• Experience with influencer management platforms like Grin, CreatorIQ, or Aspire
• Passion for men’s fashion or lifestyle content

ASSUMPTION: While not explicitly stated, a background in fashion or lifestyle content creation may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 USD per year (Based on industry standards for mid-level influencer marketing roles in Brazil)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week), PST time zone

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Activate Talent focuses on streamlining the talent acquisition process and connecting businesses with top-tier talent.

Company Size: 1,001-5,000 employees. This size allows for a mix of structured processes and entrepreneurial spirit.

Founded: 2015. Activate Talent was founded with the mission to revolutionize talent acquisition.

Company Description:

• Activate Talent aims to boost productivity and cut labor costs for businesses by providing access to premium talent
• The company specializes in recruiting, talent, and hiring services
• Activate Talent has a strong presence in the United States and works with clients across various industries

Company Specialties:

• Recruiting
• Talent acquisition
• Hiring

Company Website: activatetalent.com

ASSUMPTION: As a recruitment agency, Activate Talent works with various clients and industries, providing diverse opportunities for candidates.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a balance of strategic thinking and tactical execution, with a proven track record in influencer marketing.

Reporting Structure: This role reports directly to the client, with collaboration and support from Activate Talent's internal teams.

Work Arrangement: Fully remote, with a flexible work schedule and the ability to work from anywhere in Brazil.

Growth Opportunities:

• Expanding the influencer network and campaign reach
• Developing and leading a team of influencer marketing specialists
• Taking on additional marketing channels and responsibilities

ASSUMPTION: This role offers significant growth potential as the influencer marketing industry continues to grow and evolve.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in an office.

Office Location(s): Brazil

Geographic Context:

• Brazil is the largest market for influencer marketing in Latin America
• The country has a vibrant and diverse creator community, particularly on TikTok
• Brazil's time zones allow for collaboration with teams in the United States and Europe

Work Schedule: Full-time, with flexible hours and the ability to work asynchronously with global teams.

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with Activate Talent's recruitment team
• Client interview focusing on influencer marketing strategy and campaign execution
• Final interview or offer discussion with Activate Talent

Key Assessment Areas:

• Understanding of TikTok's algorithm and trends
• Campaign strategy and execution skills
• Communication and negotiation skills
• Data-driven mindset and analytical skills

Application Tips:

• Highlight your TikTok campaign experience and results in your resume and cover letter
• Prepare examples of successful influencer partnerships and content strategies
• Demonstrate your understanding of the Brazilian influencer landscape and trends

ATS Keywords: TikTok, influencer marketing, creator partnerships, campaign execution, data analysis, negotiation skills, performance metrics, communication skills, trend analysis, influencer management, content creation, budget management, fast-paced environment, fashion knowledge, lifestyle content

ASSUMPTION: The application process may vary depending on the specific client and their hiring preferences.

🛠️ Tools & Technologies

• Influencer management platforms (e.g., Grin, CreatorIQ, Aspire)
• Social media analytics tools (e.g., TikTok Analytics, Sprout Social, Hootsuite)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the client's preferences and existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Entrepreneurial and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working independently and managing multiple projects?
• Do you have a strong data-driven mindset and the ability to analyze and optimize performance metrics?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Activate Talent's values and work style.

⚠️ Potential Challenges

• Managing multiple influencer campaigns and relationships simultaneously
• Keeping up with the fast-paced and ever-changing influencer marketing landscape
• Working with a diverse range of clients and their unique brand voices and objectives
• Adapting to the unique cultural and linguistic nuances of the Brazilian market

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role focuses primarily on TikTok, whereas similar roles may cover a broader range of social media platforms
• Influencer marketing is a growing industry in Brazil, with unique cultural and linguistic considerations
• This role offers significant growth potential, with the opportunity to expand the influencer network and take on additional marketing responsibilities

ASSUMPTION: This role offers a unique focus on TikTok and the Brazilian market, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a TikTok influencer campaign for a men's fashion brand, driving brand awareness and engagement
• Building and managing a network of Brazilian influencers in the fashion and lifestyle space, with a focus on authenticity and relevance
• Analyzing campaign performance data to optimize influencer partnerships and content strategies

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) for success in this role?
• How does this role fit into the broader marketing strategy for the client?
• What are the most significant challenges facing the influencer marketing landscape in Brazil?
• What opportunities are there for growth and development in this role?
• How does Activate Talent support its remote employees and foster a collaborative work environment?

ASSUMPTION: These questions will help you better understand the role, the company, and the client's expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your TikTok campaign experience and results
• Prepare examples of successful influencer partnerships and content strategies
• Demonstrate your understanding of the Brazilian influencer landscape and trends
• Follow up with Activate Talent's recruitment team one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.