📌 Core Information
🔹 Job Title: Influencer Marketing Manager
🔹 Company: Match Group
🔹 Location: West Hollywood, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing influencer marketing campaigns end-to-end
- Cultivating relationships with influencers and industry contacts
- Overseeing external agencies for best-in-class campaigns
- Collaborating cross-functionally with various teams
ASSUMPTION: This role requires a strong understanding of the social media landscape, influencer marketing trends, and excellent partner management skills.
📋 Key Responsibilities
✅ Manage campaigns and projects end-to-end, from strategic planning through execution
✅ Lead organic and paid influencer social content strategy to cultivate conversation and generate earned media
✅ Actively cultivate relationships with on-brand influencers and industry contacts
✅ Assist in the development and management of Influencer Marketing budgets
✅ Oversee external agencies to ensure Tinder delivers best-in-class influencer campaigns
✅ Act as a key point of contact for influencer partners, managing day-to-day communications
✅ Collaborate closely with teams including Marketing, Comms/PR, Creative, Media, and Legal
✅ Develop and deliver campaign presentations and regular updates to stakeholders
✅ Identify and pitch new opportunities to strengthen influencer and celebrity collaborations
✅ Regularly evaluate campaign performance and apply a strong understanding of social and performance metrics
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to switch between creative and analytical tasks.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience across influencer marketing, social media marketing, and talent relations
Required Skills:
- Excellent judgment and partner management skills
- Deep understanding of the social media landscape and consumer behaviors
- Strong time management, organization, verbal, and written communication skills
- Great attention to detail and ability to switch between creative and analytical projects
- Track record of measuring important metrics and KPIs against broader business objectives
- Strong negotiation skills
Preferred Skills:
- Experience with media amplification strategies to support influencer content
- Experience working on social media asset production, commercial and digital production shoots, marketing partnerships, and events
ASSUMPTION: Candidates should have a strong portfolio showcasing their influencer marketing campaigns and a proven track record of driving results.
💰 Compensation & Benefits
Salary Range: $110,000 - $125,000 per year
Benefits:
- Unlimited PTO (with no waiting period)
- 10 annual Wellness Days
- Time off to volunteer and charitable donations matching
- Comprehensive health, vision, and dental coverage
- 100% 401(k) employer match up to 10%
- Employee Stock Purchase Plan (ESPP)
- 100% paid parental leave (including for non-birthing parents)
- Family forming benefits and Milk Stork
- Mentorship through MentorMatch program
- Access to 6,000+ online courses through Udemy
- Annual stipend for professional development
- Mental health support via Modern Health and Insight Timer
- Paid concierge medical membership
- Pet insurance
- Fitness membership subsidy
- Commuter subsidy
- Free subscription to Tinder Gold
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is reflective of a position based in Los Angeles, CA and may be subject to geographic adjustment for other locations.
📌 Applicant Insights
🔍 Company Context
Industry: Match Group operates in the Software Development industry, focusing on online dating and social connection platforms.
Company Size: Match Group has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Match Group was founded in 1995, with a rich history in the online dating industry.
Company Description:
- Match Group is on a mission to spark meaningful connections for every single person in the world.
- Founded 25-years ago, Match pioneered the concept of online dating and continues to foster innovation in the online dating industry daily.
- The company operates more than 45 brands under its portfolio, including Match, OkCupid, Tinder, and Hinge.
Company Specialties:
- Online Dating
- Social Connection Platforms
- Influencer Marketing
Company Website: mtch.com
ASSUMPTION: Match Group's focus on innovation and growth provides an exciting environment for professionals looking to make an impact in the online dating industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in influencer marketing.
Reporting Structure: The Influencer Marketing Manager reports to the Senior Manager, Social.
Work Arrangement: This role is on-site, with the primary office location in West Hollywood, California.
Growth Opportunities:
- Potential to grow into a leadership role within the influencer marketing team
- Opportunities to work on high-profile campaigns and collaborate with industry-leading influencers
- Chance to gain experience working with a global brand and expand professional network
ASSUMPTION: Match Group's commitment to fostering a culture of growth and development provides ample opportunities for career advancement.
🌍 Location & Work Environment
Office Type: The primary office is located in West Hollywood, California, with a modern and collaborative work environment.
Office Location(s): West Hollywood, California
Geographic Context:
- West Hollywood is a vibrant city in Los Angeles County, known for its entertainment industry and diverse culture.
- The office is conveniently located near popular attractions, restaurants, and public transportation.
- Los Angeles offers a diverse range of housing options and neighborhoods to suit various preferences and budgets.
Work Schedule: Full-time, typically Monday through Friday, with some flexibility for remote work as needed.
ASSUMPTION: The West Hollywood office provides a dynamic and engaging work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Senior Manager, Social
Key Assessment Areas:
- In-depth knowledge of influencer marketing trends and best practices
- Strong communication and presentation skills
- Ability to manage multiple projects and stakeholders simultaneously
- Cultural fit with Match Group's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of successful influencer marketing campaigns you've managed
- Demonstrate your understanding of Tinder's brand and target audience
ATS Keywords: Influencer Marketing, Social Media Marketing, Campaign Management, Budget Management, Relationship Management, Negotiation Skills, Data Analysis, Time Management, Attention to Detail, Communication Skills, Problem Solving, Collaboration, Trend Analysis, Performance Metrics
ASSUMPTION: Match Group's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, etc.)
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Data analysis tools (e.g., Google Analytics, Sprout Social, Hootsuite)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- One Team, One Dream
- Own It
- Never Stop Learning
- Spark Solutions
- Embrace Our Differences
Work Style:
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
- Adaptable and open to feedback
- Committed to fostering a diverse and inclusive work environment
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
- Are you comfortable managing multiple projects and stakeholders simultaneously?
- Do you have a strong understanding of Tinder's brand and target audience?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Match Group values candidates who align with their company values and work style, and who are committed to fostering a diverse and inclusive work environment.
⚠️ Potential Challenges
- Managing a high volume of influencer relationships and campaigns simultaneously
- Keeping up with the rapidly evolving influencer marketing landscape and trends
- Balancing creative and analytical tasks, requiring strong attention to detail and organizational skills
- Working with external agencies and influencers to ensure consistent brand messaging and high-quality content
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the influencer marketing landscape, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other influencer marketing roles, this position focuses on managing campaigns and relationships for a global brand with a large user base
- This role requires a strong understanding of Tinder's brand and target audience, as well as the ability to work with high-profile influencers and celebrities
- Career growth opportunities may include moving into a leadership role within the influencer marketing team or expanding into other areas of marketing or brand management
ASSUMPTION: This role offers unique challenges and opportunities compared to other influencer marketing positions, with a focus on driving results for a global brand.
📝 Sample Projects
- Managing a high-profile influencer campaign to launch a new Tinder feature, including strategic planning, creative ideation, asset development, and stakeholder communication
- Developing and executing a TikTok strategy to increase brand awareness and engagement among a younger audience, including identifying and collaborating with relevant influencers and measuring campaign performance
- Overseeing an external agency to produce high-quality social media assets for Tinder's brand channels, ensuring consistent messaging and on-brand content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and creative ideation to project management and stakeholder communication.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the influencer marketing team?
- How does this role fit into the broader marketing strategy for Tinder, and how will my work impact the overall brand and user experience?
- What are the most significant challenges facing the influencer marketing team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the company?
- How does Match Group support work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've managed and be ready to discuss them during the interview
- Research Tinder's brand and target audience to demonstrate your understanding of the company and its products
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
