📌 Core Information
🔹 Job Title: Influencer Marketing Manager
🔹 Company: Uphold
🔹 Location: London, London, City of, United Kingdom (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing influencer marketing strategy to increase business KPIs
- Identifying, recruiting, and managing relationships with influencers
- Planning and managing influencer marketing campaigns
- Analyzing and reporting on influencer program performance
- Ensuring compliance with legal and regulatory requirements
ASSUMPTION: This role requires a balance of creativity, data analysis, and relationship-building skills. It's ideal for someone with a background in influencer marketing, preferably in the crypto industry.
📋 Key Responsibilities
✅ Program Development and Management: Develop and execute influencer marketing strategy, identify and recruit new influencers, manage relationships with existing influencers.
✅ Campaign Strategy and Execution: Plan and manage influencer marketing campaigns, develop marketing materials, monitor and analyze influencer performance.
✅ Analytics and Reporting: Track, analyze, and report on key metrics related to the influencer program, use data insights to optimize campaigns.
✅ Compliance and Best Practices: Ensure all influencer marketing activities comply with relevant legal and regulatory requirements, stay updated with industry trends, enforce company policies.
✅ Collaboration: Work closely with cross-functional partners, attend industry events, build relationships and stay informed about the latest trends.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and influencers.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 3-5 years of experience in influencer marketing, ideally with crypto campaigns
Required Skills:
- Proven track record of managing successful influencer programs and driving measurable results
- Strong analytical skills and experience with performance marketing metrics
- Excellent communication and relationship-building skills
- Proficiency with influencer marketing platforms and tracking tools
- Ability to work independently and as part of a team in a fast-paced environment
- Strong organizational skills and attention to detail
Preferred Skills:
- Experience running crypto influencer campaigns
ASSUMPTION: While experience in crypto influencer marketing is preferred, candidates with a strong background in influencer marketing and a willingness to learn about the crypto industry may also be considered.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Estimated based on industry standards for a Marketing Manager role in London with 3-5 years of experience)
Benefits:
- Annual bonus program based on individual, team, and company performance
- Home office stipend for a productive setup
- Generous PTO, healthcare, and employee assistance programs
- Engaging events and celebrations
- Well-stocked office kitchen with a foodie culture
Working Hours: Full-time (40 hours per week) with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London with 3-5 years of experience. The actual salary may vary based on the candidate's skills, experience, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on digital wallet and trading services for cryptocurrencies and other assets
Company Size: 51-200 employees, which means the company is mid-sized and offers opportunities for growth and collaboration
Founded: 2013, with a history of providing borderless access to financial services and integrating old and new money systems
Company Description:
- Uphold is a digital wallet and trading platform that makes cryptocurrencies and other assets affordable and accessible for everyone
- The company provides borderless access to financial services, covering over 300 assets, and allows both consumers and businesses to easily transact between digital and traditional currencies
- Uphold's open API enables third-party developers to build sophisticated financial products on top of the platform
Company Specialties:
- Digital wallet
- Cryptocurrency
- Financial services
- Global banking
- Fully reserved and transparent
- Digital money
- And compliant
Company Website: https://uphold.com
ASSUMPTION: Uphold is a well-established company in the financial services industry, focusing on digital wallet and trading services for cryptocurrencies and other assets. It offers a dynamic and challenging environment for employees.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Hybrid work arrangement, with the option to work remotely and from the office
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within the company as it expands
- Opportunities to work on pioneering projects and contribute to the company's growth and innovation
- Access to training and mentorship programs to develop skills and advance career
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole. The company's focus on innovation and impact also presents exciting prospects for employees.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with the option to work from the office or remotely
Office Location(s): 6 Honduras Street, Suite A, London, England EC1Y 0TH, GB
Geographic Context:
- London is a major global city with a vibrant cultural scene, offering numerous opportunities for networking and professional development
- The office location is in the heart of the city, providing easy access to public transportation and amenities
- The hybrid work arrangement offers flexibility and a better work-life balance
Work Schedule: Full-time (40 hours per week) with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between working from the office and remotely, allowing employees to enjoy the benefits of both environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar position
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of influencer marketing and relevant industry trends
- Candidates' ability to analyze data and make data-driven decisions
- Candidates' communication and relationship-building skills
- Candidates' alignment with the company's values and culture
Application Tips:
- Highlight relevant experience and achievements in influencer marketing, with a focus on crypto campaigns if applicable
- Tailor your resume and cover letter to emphasize your skills and experiences that match the required qualifications
- Prepare examples of successful influencer marketing campaigns you've managed, including metrics and results
- Research Uphold's company culture and values to demonstrate your fit with the organization
ATS Keywords: Influencer marketing, crypto campaigns, data analysis, performance metrics, marketing strategy, campaign management, relationship building, compliance, legal requirements
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to showcase your qualifications and fit for the position.
🛠️ Tools & Technologies
- Influencer marketing platforms (e.g., Grin, Upfluence, AspireIQ)
- Performance marketing metrics tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The tools and technologies required for this role are standard for influencer marketing and performance analysis. Candidates should be comfortable using these tools and willing to learn new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation and Impact
- Competitive Compensation
- Strong Company Culture
- Global Collaboration
- Development Opportunities
- Flexibility
- Inclusive Environment
Work Style:
- Creative and data-driven approach to influencer marketing
- Collaborative and team-oriented work environment
- Fast-paced and dynamic work culture
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of managing successful influencer programs and driving measurable results?
- Are you comfortable working independently and as part of a team in a fast-paced environment?
- Do you have strong organizational skills and attention to detail?
- Are you comfortable with a hybrid work arrangement and able to manage your time effectively?
- Do you align with Uphold's company values and culture?
ASSUMPTION: Uphold values a strong company culture and seeks candidates who align with its values and work style. Candidates should assess their fit with the company's culture and be prepared to demonstrate their alignment during the interview process.
⚠️ Potential Challenges
- Managing a large number of influencer relationships and ensuring consistent communication and support
- Keeping up with the fast-paced and ever-evolving influencer marketing landscape
- Balancing data-driven decision-making with creative and innovative campaign strategies
- Ensuring compliance with legal and regulatory requirements in multiple regions
ASSUMPTION: These challenges are inherent to the influencer marketing role and can be overcome with strong organizational skills, attention to detail, and a proactive approach to staying informed about industry trends and best practices.
📈 Similar Roles Comparison
- This role differs from other influencer marketing positions in its focus on the crypto industry and the requirement to manage relationships with crypto influencers
- In the crypto industry, influencer marketing plays a crucial role in driving brand awareness, engagement, and adoption of crypto products and services
- Career progression in this role may involve moving into a senior marketing position or exploring other roles within the company as it expands
ASSUMPTION: This role offers unique opportunities and challenges compared to other influencer marketing positions, particularly in the crypto industry. Candidates should be prepared to leverage their skills and experiences to succeed in this role and capitalize on its growth potential.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign for a new crypto product launch, including identifying and recruiting influencers, creating marketing materials, and analyzing campaign performance
- Conducting a comprehensive analysis of the influencer marketing landscape in the crypto industry, including trends, best practices, and competitive activity
- Managing a team of influencer marketing specialists to execute multiple campaigns simultaneously, ensuring consistent communication and collaboration with cross-functional teams
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Influencer Marketing Manager at Uphold. Candidates should be prepared to discuss their relevant experiences and achievements in their application materials and interviews.
❓ Key Questions to Ask During Interview
- Can you describe the current influencer marketing strategy and how this role fits into the broader marketing plan?
- How does Uphold support the growth and development of its influencer marketing team members?
- Can you provide examples of successful influencer marketing campaigns at Uphold and the metrics used to measure their performance?
- How does Uphold ensure compliance with legal and regulatory requirements in influencer marketing activities across different regions?
- What is the company's approach to work-life balance and employee well-being in a hybrid work environment?
ASSUMPTION: These questions are designed to help candidates assess the fit of the role and company culture with their personal and professional goals. Candidates should prepare thoughtful and insightful questions to demonstrate their interest and engagement with the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Uphold careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've managed, including metrics and results
- Research Uphold's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
