Praktikum/Werkstudent:in Influencer Marketing (m/f/x)

📌 Core Information

🔹 Job Title: Praktikum/Werkstudent:in Influencer Marketing (m/f/x)

🔹 Company: Scalable GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Intern, Part-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the team in influencer partnerships from research to reporting
• Building and maintaining relationships with influencers
• Analyzing influencer performance and suggesting data-driven improvements
• Representing the company's brand values and target audience in influencer collaborations

ASSUMPTION: This role is ideal for students interested in marketing, finance, or related fields, seeking practical experience in influencer marketing and social media.

📋 Key Responsibilities

✅ Supporting the team in the entire process of influencer partnerships, from research and initial contact to campaign planning and reporting

✅ Helping to build and maintain strong relationships with influencers and coordinate their content

✅ Researching and identifying relevant influencers in the finance and non-finance sectors

✅ Analyzing influencer performance and suggesting data-driven improvements

✅ Staying up-to-date with influencer and social media trends

✅ Contributing creative ideas for influencer activations

✅ Supporting the social media team with daily tasks as needed

ASSUMPTION: This role requires strong communication skills, proactivity, and the ability to work independently.

🎯 Required Qualifications

Education: Enrolled in a Bachelor's or Master's program in Germany

Experience: Previous internships related to influencer marketing or social media are advantageous

Required Skills:

• Strong interest in financial markets and influencer marketing
• Proactive and self-motivated work style
• Excellent written and verbal communication skills in German and English; Italian is a plus

Preferred Skills:

• Previous experience in influencer marketing or social media
• Passion for investments and affinity for Fintech solutions

ASSUMPTION: Applicants should have a strong academic background and a genuine interest in the finance and marketing sectors.

💰 Compensation & Benefits

Salary Range: Industry-standard for entry-level marketing interns in Munich, Germany (€0 - €500 per month, depending on hours worked)

Benefits:

• Flexible work hours
• Knowledge sharing sessions across teams
• Modern hardware and tools
• Free PRIME+ Broker subscription

Working Hours: 16-20 hours per week for Werkstudenten, minimum 6 months for internships

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing interns in Munich, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: Medium (501-1,000 employees)

Founded: 2014

Company Description:

• Scalable Capital is a leading FinTech in Europe, bringing people and technology-based investment together
• Offers a digital investment platform for private individuals, including a broker with a flat trading rate and interest, and digital wealth management
• Employs over 500 people in Munich, Berlin, Vienna, and London

Company Specialties:

• Digital investment management

Company Website: www.scalable.capital

ASSUMPTION: Scalable Capital is a well-established FinTech company with a strong focus on digital investment management and wealth management solutions.

📊 Role Analysis

Career Level: Entry-level (Praktikant/in or Werkstudent:in)

Reporting Structure: Reports directly to the influencer marketing team

Work Arrangement: On-site, with flexible hours (16-20 hours per week for Werkstudenten, minimum 6 months for internships)

Growth Opportunities:

• Potential full-time employment after the internship or Werkstudent position
• Expanding skills and knowledge in influencer marketing and digital marketing

ASSUMPTION: This role offers valuable experience and the opportunity to grow within the company, given strong performance.

🌍 Location & Work Environment

Office Type: Central office in Berlin

Office Location(s): Seitzstraße 8e, München, Bayern 80538, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• Known for its vibrant culture, rich history, and strong economy

Work Schedule: Flexible, with a focus on part-time work for Werkstudenten (16-20 hours per week) and a minimum duration of 6 months for internships

ASSUMPTION: The work environment is dynamic and collaborative, with a focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or video interview with the hiring manager
• Decision and offer

Key Assessment Areas:

• Communication skills
• Proactivity and self-motivation
• Interest in financial markets and influencer marketing
• Cultural fit with the company

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your passion for financial markets and influencer marketing
• Showcase your ability to work independently and proactively

ATS Keywords: Influencer marketing, social media, communication, research, data analysis, creativity, proactivity, self-management

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the team.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Integrative
• Growth-oriented

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on innovation and growth

Self-Assessment Questions:

• Do you share Scalable Capital's company values?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in collaborative and team-oriented settings?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and enjoyable experience.

⚠️ Potential Challenges

• Managing multiple influencer partnerships simultaneously
• Adapting to a fast-paced and dynamic work environment
• Balancing part-time work with academic responsibilities
• Developing a strong understanding of the finance and marketing sectors

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on influencer marketing and social media
• Influencer marketing is a growing field with significant potential for career growth and development
• This role offers valuable experience in both marketing and finance, providing a strong foundation for a career in either field

ASSUMPTION: Applicants should consider their long-term career goals when evaluating this role and compare it to other marketing and finance positions.

📝 Sample Projects

• Researching and identifying relevant influencers in the finance and non-finance sectors
• Planning and executing influencer marketing campaigns
• Analyzing influencer performance and suggesting data-driven improvements

ASSUMPTION: These projects are designed to provide practical experience in influencer marketing and social media, while also contributing to the company's goals.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and development within the company?
• How does the team collaborate and support each other in achieving goals?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, while also demonstrating their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your previous work in influencer marketing or social media, if applicable
• Follow up with the hiring manager within one week of submission, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.