Influencer Marketing Manager

📌 Core Information

🔹 Job Title: Influencer Marketing Manager

🔹 Company: Pomelo

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Senior level (3+ years)

🔹 Remote Status: Remote (US EST time zone, Monday to Friday)

🚀 Job Overview

Key aspects of this role include:

• Building and scaling affiliate marketing programs from scratch for two early-stage DTC brands
• Sourcing, recruiting, and onboarding high-impact creators and partners
• Developing and executing whitelisting strategies in collaboration with influencers
• Partnering with creative and growth teams on launches, promos, and seasonal pushes
• Handling tracking, attribution, reporting, and payouts
• Optimizing the program to meet revenue and CAC goals
• Performing ad hoc administrative, business operations, and special project tasks as needed

ASSUMPTION: This role requires a high level of ownership and strategic thinking, with a focus on driving results and scaling programs from the ground up.

📋 Key Responsibilities

✅ Build and manage affiliate programs for two early-stage DTC brands

✅ Source, recruit, and onboard high-impact creators and partners

✅ Develop and execute whitelisting strategies in collaboration with influencers

✅ Partner with creative and growth teams on launches, promos, and seasonal pushes

✅ Handle tracking, attribution, reporting, and payouts

✅ Continuously optimize the program to meet revenue and CAC goals

✅ Perform ad hoc administrative, business operations, and special project tasks as needed

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization to drive affiliate marketing success for two early-stage brands.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field

Experience: 3+ years of experience in DTC affiliate and influencer marketing

Required Skills:

• Proven ability to build programs from scratch and scale them
• Strong understanding of whitelisting, performance tracking, and partner management
• Excellent communication and negotiation skills
• Deep interest in health, wellness, or lifestyle categories
• Test-and-learn mindset with a focus on what drives results
• Professional fluency in English with top-tier written, reading, and speaking skills
• Permanent access to a computer with reliable and high-speed Internet connection
• Ability to work in US EST time zone, Monday to Friday (8 hours per day)
• Previous experience working the overnight/graveyard shift

Preferred Skills:

• Experience working with early-stage brands
• Familiarity with specific affiliate marketing platforms or tools

ASSUMPTION: Candidates should have a strong background in affiliate and influencer marketing, with a proven track record of building and scaling programs from scratch.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 USD per year (Based on industry standards for mid-senior level marketing roles in the DTC space)

Benefits:

• Competitive pay, always in US dollars
• Work remotely from the comfort of your home
• Health & wellness benefit
• Paid holidays and time off
• Performance and referral bonuses
• Global exposure to the world’s best companies

Working Hours: Full-time, Monday to Friday, 8 hours per day (US EST time zone)

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in the DTC space, with a focus on affiliate and influencer marketing experience.

📌 Applicant Insights

🔍 Company Context

Industry: Pomelo operates in the outsourcing and offshoring consulting industry, focusing on placing top offshore talent with leading brands, startups, and agencies across the globe.

Company Size: Pomelo is a small company with 11-50 employees, providing an intimate work environment with close collaboration among team members.

Founded: Pomelo's founding date is not specified, but it is a relatively new company with a focus on hiring the top 1% of offshore talent for brand builders.

Company Description:

• Pomelo is an all-in-one solution covering recruiting, payroll, benefits, legal compliance, training, and much more.
• The company aims to provide an efficient and effective way for brands to access top offshore talent.
• Pomelo's mission is to hire the top 1% of offshore talent for brand builders, enabling hard-working and ambitious talent to work remotely from their home countries while gaining exposure to how the world's top companies operate.

Company Specialties:

• Recruiting and hiring top offshore talent
• Payroll and benefits management
• Legal compliance and training

Company Website: www.pomelohq.com

ASSUMPTION: Pomelo's focus on hiring top offshore talent and providing an all-in-one solution for brands makes it an attractive option for companies looking to expand their teams with remote, high-quality workers.

📊 Role Analysis

Career Level: Mid-Senior level (3+ years of experience)

Reporting Structure: This role reports directly to the founders of the two early-stage DTC brands, with close collaboration with the creative and growth teams.

Work Arrangement: Remote work, with a focus on the US EST time zone, Monday to Friday (8 hours per day). Previous experience working the overnight/graveyard shift is required.

Growth Opportunities:

• As the affiliate marketing programs grow and succeed, there may be opportunities for the candidate to take on more responsibilities or expand their role within the company.
• Working with early-stage brands provides the opportunity to shape the affiliate marketing strategy from day one and grow alongside the companies.

ASSUMPTION: This role offers significant growth potential as the affiliate marketing programs succeed and the brands continue to grow.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): Philippines (remote work)

Geographic Context:

• The Philippines has a strong English-speaking workforce and a favorable time zone for collaboration with US-based teams.
• The country offers a lower cost of living compared to many other regions, providing an attractive option for remote workers.
• The Philippines has a vibrant and growing startup ecosystem, with many opportunities for professional development and networking.

Work Schedule: Full-time, Monday to Friday, 8 hours per day (US EST time zone)

ASSUMPTION: Working remotely from the Philippines offers a unique blend of cultural diversity, time zone convenience, and cost of living advantages for both the employee and the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the founders of the two DTC brands

Key Assessment Areas:

• Affiliate marketing strategy and execution
• Communication and negotiation skills
• Cultural fit with the company and the two DTC brands
• Problem-solving and analytical skills

Application Tips:

• Highlight your experience building and scaling affiliate marketing programs from scratch.
• Demonstrate your understanding of whitelisting, performance tracking, and partner management.
• Showcase your ability to work independently and collaborate effectively with remote teams.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.

ATS Keywords: Affiliate Marketing, Influencer Marketing, Program Management, Performance Tracking, Partner Management, Communication Skills, Negotiation Skills, Health and Wellness Interest, Test-and-Learn Mindset, English Fluency

ASSUMPTION: Pomelo's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best offshore talent for their clients.

🛠️ Tools & Technologies

• Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale, Impact Radius)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Spreadsheet software (e.g., Microsoft Excel, Google Sheets)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the preferences and existing infrastructure of the two DTC brands.

👔 Cultural Fit Considerations

Company Values:

• Hiring the top 1% of offshore talent
• Providing an all-in-one solution for brands
• Enabling hard-working and ambitious talent to work remotely

Work Style:

• Independent and self-motivated
• Collaborative and communicative
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of building and scaling affiliate marketing programs from scratch?
• Are you comfortable working remotely and collaborating with teams across different time zones?
• Do you thrive in fast-moving environments and enjoy the challenge of driving results in a test-and-learn mindset?

ASSUMPTION: Pomelo values candidates who are highly skilled, self-motivated, and able to work effectively in a remote, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple affiliate marketing programs simultaneously for two early-stage brands
• Adapting to the unique needs and preferences of each brand while maintaining a consistent and effective affiliate marketing strategy
• Balancing the need for independent execution with close collaboration with the creative and growth teams
• Working remotely and managing time zones effectively

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on driving results for both brands.

📈 Similar Roles Comparison

• Unlike traditional affiliate marketing roles, this position requires a high level of ownership and strategic thinking, with a focus on building programs from scratch and driving results.
• Working with early-stage brands provides a unique opportunity to shape the affiliate marketing strategy and grow alongside the companies.
• This role offers significant growth potential as the affiliate marketing programs succeed and the brands continue to grow.

ASSUMPTION: This role is unique in its focus on building affiliate marketing programs from scratch for two early-stage brands, offering a high level of ownership and growth potential.

📝 Sample Projects

• Developing and executing a whitelisting strategy for an influencer marketing campaign for a healthy lunch kit brand
• Optimizing the affiliate marketing program for a human-grade, air-dried food for dogs brand to meet revenue and CAC goals
• Collaborating with the creative and growth teams to launch a seasonal promotion for one of the DTC brands

ASSUMPTION: These sample projects demonstrate the hands-on, strategic, and collaborative nature of the Influencer Marketing Manager role at Pomelo.

❓ Key Questions to Ask During Interview

• How do you plan to approach building and scaling affiliate marketing programs for these two early-stage brands?
• Can you describe the team structure and how this role will collaborate with the creative and growth teams?
• What are the key performance indicators (KPIs) for success in this role, and how will they be measured?
• How does Pomelo support the growth and development of its employees, particularly in remote work environments?
• What are the next steps for the affiliate marketing programs after the initial launch and scaling phase?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their strategic thinking, and their ability to work effectively in a remote, collaborative environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching the two DTC brands and thinking about how you would approach building and scaling their affiliate marketing programs
• Follow up with Pomelo after your application submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.