📌 Core Information
🔹 Job Title: Influencer Marketing Manager
🔹 Company: GiveDirectly
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Non-profit Organizations
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving fundraising and awareness through strategic partnerships with influential brands, corporations, creators, and thought leaders.
- Managing high-impact public partnerships, influencer campaigns, and brand partnerships.
- Collaborating cross-functionally with teams throughout the organization to innovate and scale successful marketing bets.
- Ensuring campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders.
ASSUMPTION: This role requires a high level of ownership, output, and quality, with a strong focus on high EQ, analytical problem-solving, and entrepreneurial mindset.
📋 Key Responsibilities
✅ Lead and execute public fundraising campaigns playbook for emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities.
✅ Project manage campaign calendar and collaborate closely with internal stakeholders to ensure successful campaign delivery.
✅ Own the full lifecycle of partnership campaigns; from pitch to launch to performance reporting.
✅ Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media.
✅ Initiate and drive new marketing experiments aimed at accelerating growth, expanding our donor base, and increasing the impact of our work.
✅ Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact.
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to manage multiple workstreams, prioritize, and hold a high quality bar.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 3-5+ years of professional experience in related fields such as product management, data analytics, project management, program management, international development, management consulting, or more.
Required Skills:
- Strong, succinct communication: skilled in writing (native English level), presentation creation, and negotiating across multiple stakeholders
- Analytical problem-solving: looks at problems with an analytical and iterative mindset, with strong framework for prioritization and ability to put structure and process to ambiguous problems
- Alignment with GiveDirectly Values: exceptional alignment with values and an active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.
- Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.
Preferred Skills:
- Experience working with relational databases (e.g. SQL)
- Familiarity with our growth stack: Salesforce (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog, Ads, A/B testing
- Experience in writing or data storytelling for large layperson audiences.
ASSUMPTION: While a background in influencer marketing is not required, a strong understanding of the influencer landscape and marketing trends is essential for success in this role.
💰 Compensation & Benefits
Salary Range: The United States base salary for this role is $93,500. If you are not based in the US, we will share an estimated salary benchmark for the country you are based in during the hiring process.
Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with employer match
- Generous vacation and leave policies
- Parental leave policy
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexibility to overlap with East Africa timezone by at least 4 hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and organizations. The actual salary may vary based on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: GiveDirectly operates in the non-profit sector, focusing on poverty alleviation through cash transfers.
Company Size: GiveDirectly has 501-1,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: GiveDirectly was founded in 2008, with a mission to reshape international giving by providing cash grants directly to the world’s poorest.
Company Description:
- GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
- The organization uses the latest technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end.
- GiveDirectly charges the full cost of delivering this service and nothing more, aiming to be the most efficient, transparent, and scalable system for transferring resources directly into the hands of the poor.
Company Specialties:
- Cash transfers
- Impact evaluation
- Field technology
- Poverty alleviation
- International development
Company Website: http://www.givedirectly.org
ASSUMPTION: GiveDirectly's mission and values-driven approach create a unique and impactful work environment, with a strong focus on innovation, collaboration, and continuous learning.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: Reports directly to the VP of Growth
Work Arrangement: Fully remote, with flexibility to overlap with East Africa timezone by at least 4 hours.
Growth Opportunities:
- Potential to expand the role's scope and impact as GiveDirectly grows and scales its operations.
- Opportunities to collaborate with and learn from experienced professionals across various teams within the organization.
- Possibility to transition into a leadership role as the organization continues to evolve.
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement, as GiveDirectly continues to expand its impact and reach.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): Remote (with flexibility to overlap with East Africa timezone by at least 4 hours)
Geographic Context:
- GiveDirectly's remote work environment allows for flexibility and work-life balance.
- The organization has a global presence, with teams and recipients located across multiple continents.
- GiveDirectly's remote culture fosters collaboration and connection among team members, regardless of location.
Work Schedule: Full-time (40 hours per week) with flexibility to overlap with East Africa timezone by at least 4 hours.
ASSUMPTION: GiveDirectly's remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Behavioral and skills-based interviews with cross-functional team members
- Final interview with the VP of Growth
- Background check and reference check
Key Assessment Areas:
- Cultural fit with GiveDirectly's mission and values
- Problem-solving and analytical skills
- Communication and presentation skills
- Project management and organizational skills
- Understanding of influencer marketing trends and best practices
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of GiveDirectly's mission and values in your application materials.
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and project management skills.
- Be ready to discuss your familiarity with influencer marketing trends and best practices.
- Research GiveDirectly's organization and culture to ensure a strong fit with your personal values and work style.
ATS Keywords: Influencer Marketing, Campaign Management, Project Management, Analytical Problem Solving, Communication, Content Development, Growth Marketing, Data Analytics, Collaboration, Creativity, Strategic Thinking, High EQ, Entrepreneurial Mindset, Detail Orientation, Ownership, Reporting
ASSUMPTION: GiveDirectly's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Salesforce (CRM)
- Hubspot (ESP)
- Wordpress (marketing website)
- Github
- Tableau
- PostHog
- Ads
- A/B testing
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role. GiveDirectly provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- GiveDirectly's values include: do good, be kind, act boldly, and work together.
- The organization prioritizes impact, innovation, collaboration, and continuous learning.
Work Style:
- GiveDirectly's work environment is fast-paced, dynamic, and collaborative.
- The organization values autonomy, ownership, and initiative.
- GiveDirectly's culture encourages experimentation, learning, and adaptation.
Self-Assessment Questions:
- Do you align with GiveDirectly's values and mission?
- Are you comfortable working in a fast-paced, dynamic, and collaborative environment?
- Do you thrive in a role that requires high ownership, output, and quality, with a strong focus on high EQ, analytical problem-solving, and entrepreneurial mindset?
ASSUMPTION: GiveDirectly's values-driven culture creates a unique and impactful work environment, with a strong focus on innovation, collaboration, and continuous learning.
⚠️ Potential Challenges
- Managing multiple workstreams and prioritizing effectively in a fast-paced environment.
- Balancing the need for innovation and experimentation with the requirement to deliver results and meet KPIs.
- Navigating a remote work environment and building strong relationships with team members and stakeholders.
- Adapting to a dynamic and evolving organizational structure as GiveDirectly grows and scales its operations.
ASSUMPTION: These challenges require strong problem-solving, communication, and project management skills, as well as a high degree of adaptability and resilience.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a greater emphasis on influencer partnerships, brand collaborations, and innovative growth strategies.
- Unlike many non-profit organizations, GiveDirectly prioritizes data-driven decision-making, experimentation, and continuous learning.
- This role offers significant growth potential, both in terms of personal development and career advancement, as GiveDirectly continues to expand its impact and reach.
ASSUMPTION: This role is well-suited to candidates with a strong background in influencer marketing, growth hacking, or related fields, looking to make a significant impact in the non-profit sector.
📝 Sample Projects
- Developing and executing a high-impact influencer campaign to raise awareness and funds for a specific cause or crisis.
- Collaborating with a brand to create a co-branded content series that educates audiences about GiveDirectly's mission and impact.
- Launching a data-driven experiment to test and optimize a new marketing channel or tactic for donor acquisition.
ASSUMPTION: These projects require strong project management, communication, and analytical skills, as well as a deep understanding of GiveDirectly's mission and values.
❓ Key Questions to Ask During Interview
- How does GiveDirectly measure the success of its influencer marketing campaigns, and what KPIs are most important?
- Can you describe a time when you had to pivot or adapt a marketing strategy mid-campaign? How did you approach this challenge, and what was the outcome?
- How does GiveDirectly ensure that its influencer partnerships align with the organization's values and mission?
- What opportunities are there for growth and development within this role, and how has GiveDirectly supported the professional growth of employees in similar positions?
- How does GiveDirectly foster a positive and inclusive work environment, particularly in a remote setting?
ASSUMPTION: These questions help assess the candidate's understanding of the role, GiveDirectly's culture, and their potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and project management skills.
- Be ready to discuss your familiarity with influencer marketing trends and best practices.
- Research GiveDirectly's organization and culture to ensure a strong fit with your personal values and work style.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
