📌 Core Information
🔹 Job Title: Influencer Marketing Manager
🔹 Company: Bubble Skincare
🔹 Location: New York, NY
🔹 Job Type: Hybrid (~4 days a week in office)
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing influencer marketing strategies to elevate Bubble's brand presence and drive genuine engagement.
- Building and maintaining strong relationships with key influencers and creators to grow a robust and engaged community.
- Collaborating cross-functionally with internal teams to ensure influencer marketing efforts align with larger brand campaigns.
- Monitoring industry trends and sharing insights to guide brand and influencer strategy.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a passion for influencer marketing and social media.
📋 Key Responsibilities
✅ Influencer Program Management & Relationship Building:
- Execute day-to-day influencer marketing efforts, including outreach, gifting, campaign execution, briefing, content tracking, and ongoing communication.
- Cultivate, grow, and retain strong relationships with key influencers and creators, building a robust and engaged community.
- Identify new partnership opportunities and oversee a mix of organic and paid collaborations.
✅ Strategy Development & Optimization:
- Support the development and implementation of global influencer marketing strategies in partnership with the broader global marketing team.
- Leverage storytelling, platform trends, and creator insights to align influencer initiatives with brand objectives.
- Conduct competitive analysis and stay informed on emerging social platform trends and influencer behavior shifts.
✅ Reporting, Analytics & Tools Management:
- Track and measure performance using analytics tools such as Tribe Dynamics and Dash Hudson.
- Provide regular reporting (weekly, monthly, and ad hoc) on influencer content performance, reach, engagement, and ROI.
- Use data-driven insights to advise on optimization strategies and future programming.
✅ Cross-Functional Collaboration & Trend Research:
- Work closely with internal teams (Social, PR, Brand Marketing, Creative) to ensure influencer marketing efforts align with larger brand campaigns.
- Monitor industry shifts and share social, content, and creator trends to help guide brand and influencer strategy.
ASSUMPTION: This role involves a high degree of multitasking, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, or a related field.
Experience: 5-7 years of experience in influencer relations, social media marketing, community management, and/or PR.
Required Skills:
- In-depth knowledge of influencer marketing and social media platforms.
- Proven track record in influencer relations and campaign execution.
- Strong communication, project management, and organizational skills.
- Data-driven mindset with experience using analytics tools.
- Ability to work collaboratively and build strong relationships with influencers and internal teams.
Preferred Skills:
- Familiarity with affiliate platforms (ShopStyle, ShopMY, TikTok Shop).
- Experience working with global brands or in a global marketing role.
- Bilingual or multilingual skills.
ASSUMPTION: Candidates with in-house experience in running influencer marketing are strongly preferred for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package (specific details not provided)
Working Hours: Full-time (40 hours per week) with the ability to work from the office 4 days per week and travel as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beauty and skincare
Company Size: Not specified (Based on the job listing, Bubble Skincare is a growing brand with a focus on global expansion)
Founded: Not specified (Bubble Skincare is a newer brand, focusing on innovative, clean skincare products)
Company Description:
- Bubble Skincare is a clean, innovative skincare brand focused on creating effective, fun, and sustainable products.
- The company prioritizes inclusivity, authenticity, and positive self-image in its branding and marketing efforts.
- Bubble Skincare is committed to using high-quality, clean ingredients and eco-friendly packaging.
Company Specialties:
- Clean beauty and skincare
- Innovative product formulations
- Sustainable packaging and practices
- Inclusive and authentic branding
Company Website: bubbleskincare.com
ASSUMPTION: Bubble Skincare is a mid-sized company with a strong focus on growth and expansion, both in terms of product offerings and global reach.
📊 Role Analysis
Career Level: Mid-level to senior (Based on the required experience and responsibilities)
Reporting Structure: Reports directly to the Senior Director of Community
Work Arrangement: Hybrid (~4 days a week in office, with the ability to work remotely the remaining days)
Growth Opportunities:
- Potential to grow within the marketing department as the company expands.
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business.
- Possibility to work on global campaigns and gain international marketing experience.
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (With a focus on in-office collaboration)
Office Location(s): New York, NY
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous networking opportunities and industry events.
- The city is home to many beauty and skincare brands, providing ample opportunities for collaboration and learning.
- New York City is a major hub for influencer marketing, with numerous influencers and creators based in the area.
Work Schedule: Full-time (40 hours per week) with the ability to work from the office 4 days per week and travel as needed.
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth interview with the hiring manager (Senior Director of Community) to discuss the role, responsibilities, and expectations.
- Final interview with additional team members or stakeholders to assess fit and alignment with company values.
Key Assessment Areas:
- In-depth knowledge of influencer marketing and social media platforms.
- Proven track record in influencer relations and campaign execution.
- Strong communication, project management, and organizational skills.
- Data-driven mindset with experience using analytics tools.
- Ability to work collaboratively and build strong relationships with influencers and internal teams.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in influencer marketing, social media, and community management.
- Include specific examples of successful influencer campaigns you've executed and the results you achieved.
- Demonstrate your understanding of Bubble Skincare's brand and values, and explain how your skills and experience align with the company's mission.
ATS Keywords: Influencer Marketing, Social Media, Community Management, Project Management, Communication, Data Analysis, Relationship Building, Strategic Thinking, Creative Mindset, Trend Research, Collaboration, Problem Solving, Attention to Detail, Negotiation, Content Creation, Brand Strategy
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Tribe Dynamics
- Dash Hudson
- G-Suite (Google Drive, Google Docs, Google Sheets)
- Affiliate platforms (ShopStyle, ShopMY, TikTok Shop) (preferred)
ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be eager to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Inclusivity
- Authenticity
- Positivity
- Innovation
- Sustainability
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Creative
- Results-oriented
Self-Assessment Questions:
- Do you align with Bubble Skincare's values of inclusivity, authenticity, and positivity?
- Are you comfortable working in a hybrid environment, balancing in-office collaboration and remote work?
- Do you thrive in a fast-paced, dynamic work environment, and are you able to manage multiple projects simultaneously?
ASSUMPTION: Bubble Skincare prioritizes a positive, inclusive, and collaborative work environment, and candidates who align with these values will be a strong fit for the company.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment.
- Building and maintaining strong relationships with influencers and creators in a competitive landscape.
- Keeping up with the ever-evolving influencer marketing landscape and platform trends.
- Balancing the need for data-driven decision-making with the importance of creative and authentic storytelling.
ASSUMPTION: The ideal candidate will be proactive, solutions-oriented, and able to thrive under pressure in this fast-paced role.
📈 Similar Roles Comparison
- This role is similar to an Influencer Marketing Manager or Social Media Manager position at other beauty and skincare brands.
- However, Bubble Skincare's focus on clean, innovative products and sustainable practices sets it apart from more traditional brands.
- This role offers the opportunity to work for a growing brand with a strong focus on global expansion and innovation.
ASSUMPTION: Candidates with experience in influencer marketing or social media management at other beauty and skincare brands may find this role appealing due to its focus on innovation and sustainability.
📝 Sample Projects
- Developing and executing a global influencer marketing campaign to launch a new product line.
- Conducting a competitive analysis of influencer marketing strategies in the clean beauty space.
- Creating and implementing a data-driven approach to measure and optimize influencer content performance.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, but the specific projects will vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for global expansion and how this role will support those efforts?
- How does the marketing team collaborate with other departments, such as product development and sales?
- What are the most important qualities and skills you're looking for in a candidate for this role?
- How does Bubble Skincare measure the success of its influencer marketing campaigns, and how can this role contribute to improving those metrics?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in influencer marketing, social media, and community management.
- Prepare examples of successful influencer campaigns you've executed and the results you achieved.
- Follow up with the hiring manager (Senior Director of Community) one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
