📌 Core Information
🔹 Job Title: Influencer Marketing Manager
🔹 Company: Gameloft
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time
🔹 Category: Gaming
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global influencer marketing strategies
- Collaborating with cross-functional teams to integrate influencers into game features
- Managing day-to-day campaign elements and tracking deliverables
- Building and maintaining strong relationships with influencers and agencies
- Staying updated on industry trends and incorporating them into campaigns
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Ideate and manage the development and execution of influencer marketing strategies
✅ Create and present engaging presentations around influencer strategies and results
✅ Manage day-to-day elements of influencer campaigns, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics
✅ Collaborate with IP partners on campaign deliverables, ensuring all content meets brand guidelines and secures necessary approvals
✅ Contribute to campaign performance analysis by collecting data and surfacing insights to improve future executions
✅ Assist with budget planning and ensure accurate tracking of spend and deliverables
✅ ASSUMPTION: This role may require occasional travel to attend industry events or meet with influencers and partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Experience: 2+ years of experience in influencer marketing, preferably within the gaming, tech, or entertainment industry.
Required Skills:
- Strong organizational skills and the ability to manage multiple projects and stakeholders
- Experience working directly with influencers and talent agencies
- Familiarity with all major social media platforms (YouTube, TikTok, Instagram, Twitch) and performance tracking tools
- Comfortable working with data and basic performance metrics (engagement, reach, CPM, etc.)
- Excellent written and verbal communication skills
- Creative, collaborative, and eager to take initiative
- Fluency in English
Preferred Skills:
- Experience with data analysis tools and techniques
- Knowledge of the gaming industry and its trends
- Familiarity with project management tools
ASSUMPTION: Candidates with experience in the gaming industry or a related field will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a mid-level influencer marketing role in Barcelona)
Benefits:
- Permanent contract, full-time job with excellent Social Benefits
- 25 vacation days per year
- Private medical health insurance
- Flexible compensation with Ticket Restaurant Card
- Free language courses
- Birthday day off + option to work a shortened schedule on three days
- Flexible work-from-home hybrid model
- Merit-based salary progression system and a competitive initial salary package
- Career-development opportunities
- Excellent local working conditions
Working Hours: Full-time (40 hours/week) with flexible work-from-home options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gaming, specifically mobile gaming
Company Size: Large (5,001-10,000 employees)
Founded: 2000 (as a subsidiary of Vivendi)
Company Description:
- Gameloft is a global leader in mobile gaming, with over 500 million monthly active users and games in over 150 countries
- The company is known for its popular franchises, including Asphalt, Order & Chaos, Modern Combat, and Dungeon Hunter
- Gameloft also partners with major rights holders to create games based on popular brands and IPs
Company Specialties:
- Mobile game development and publishing
- Influencer marketing and brand partnerships
- Advertising and monetization strategies
- Global expansion and localization
Company Website: www.gameloft.com
ASSUMPTION: Gameloft's large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Influencer Marketing Team Lead
Work Arrangement: Hybrid (on-site with flexible work-from-home options)
Growth Opportunities:
- Progression to a senior role within the influencer marketing team
- Expansion into related fields, such as brand partnerships or advertising
- Potential relocation to one of Gameloft's global offices
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: Modern, centrally located office in Barcelona
Office Location(s): Calle Napoles 249, Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
- The city is known for its vibrant culture, rich history, and beautiful architecture
- Barcelona is also a major hub for the technology and gaming industries
Work Schedule: Full-time (40 hours/week) with flexible work-from-home options
ASSUMPTION: Barcelona's vibrant culture and central location make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the team lead or director
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of influencer marketing strategies and trends
- Ability to manage multiple projects and stakeholders
- Communication skills and cultural fit
- Problem-solving skills and adaptability
Application Tips:
- Highlight relevant experience in influencer marketing and the gaming industry
- Demonstrate strong organizational skills and attention to detail
- Showcase creativity and strategic thinking in your application materials
- Prepare for behavioral and situational interview questions related to campaign management and stakeholder communication
ATS Keywords: Influencer marketing, campaign management, stakeholder communication, social media platforms, performance tracking, data analysis, gaming industry
ASSUMPTION: Gameloft's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Performance tracking tools (e.g., Google Analytics, social media analytics dashboards)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Sheets)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to manage projects and collaborate with teams.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming and innovation
- Collaboration and teamwork
- Continuous learning and improvement
- Accountability and results-driven mindset
- Diversity, inclusion, and respect for all
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and communication
- Data-driven decision-making and continuous optimization
- Flexible and adaptable to change
- Results-oriented and focused on delivering high-quality campaigns
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends in influencer marketing and the gaming industry?
- Can you provide an example of a successful influencer marketing campaign you've managed, and what made it successful?
- How do you handle working with multiple stakeholders and managing their expectations?
ASSUMPTION: Successful candidates will demonstrate a strong understanding of Gameloft's values and work style, as well as a passion for gaming and influencer marketing.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced nature of the gaming industry and influencer marketing trends
- Dealing with the unpredictability of influencer availability and campaign performance
- Navigating a large, global organization with diverse teams and cultures
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- This role is unique in its focus on global influencer marketing strategy and integration within a large gaming company
- Similar roles in other industries may have a broader focus on brand partnerships or advertising
- Career progression in this role may lead to senior positions in influencer marketing or related fields within Gameloft
ASSUMPTION: Candidates should consider this role's unique aspects and how they align with their career goals and interests.
📝 Sample Projects
- Managing an influencer marketing campaign for the launch of a new mobile game, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics
- Collaborating with IP partners to create branded content that meets both brand guidelines and campaign objectives
- Analyzing campaign performance data to identify trends and optimize future executions
ASSUMPTION: These sample projects illustrate the diverse responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them?
- How does the company support the growth and development of its employees, particularly in relation to this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its influencer marketing campaigns, and what KPIs are most important?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within the company?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in influencer marketing and the gaming industry
- Prepare for behavioral and situational interview questions related to campaign management and stakeholder communication
- Research Gameloft's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
