Influencer Marketing Manager

📌 Core Information

🔹 Job Title: Influencer Marketing Manager

🔹 Company: GiveDirectly

🔹 Location: Remote (with overlap with East Africa timezone by at least 4 hours)

🔹 Job Type: Full-time

🔹 Category: Non-profit Organizations

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 3-5+ years

🔹 Remote Status: Remote (with timezone overlap)

🚀 Job Overview

Key aspects of this role include:

• Driving fundraising and awareness through strategic partnerships with influential brands, corporations, creators, and thought leaders.
• Managing high-impact public partnerships and influencer campaigns.
• Collaborating cross-functionally with teams throughout the organization to innovate and scale successful marketing bets.
• Ensuring campaign performance is measured against clear KPIs and providing regular reporting and insights.

ASSUMPTION: This role requires a high level of emotional intelligence, strong communication skills, and the ability to manage multiple workstreams and prioritize effectively. The ideal candidate will be comfortable working in a fast-paced, no-ego environment and have a deep dedication to shifting the status quo in the philanthropy space.

📋 Key Responsibilities

✅ Lead and execute public fundraising campaigns, including emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities.

✅ Project manage campaign calendar and collaborate closely with internal stakeholders to ensure successful campaign delivery.

✅ Own the full lifecycle of partnership campaigns, from pitch to launch to performance reporting.

✅ Develop compelling content and execute strategic distribution across owned, paid, and earned channels.

✅ Initiate and drive new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of GiveDirectly's work.

✅ Ensure campaign performance is measured against clear KPIs and provide regular reporting and insights to internal and external stakeholders.

ASSUMPTION: This role requires strong project management skills, the ability to manage multiple workstreams, and a high level of attention to detail. The ideal candidate will be able to prioritize effectively and hold a high quality bar.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 3-5+ years of professional experience in related fields, such as product management, data analytics, project management, program management, international development, management consulting, or more.

Required Skills:

• Strong, succinct communication skills, including writing, presentation creation, and negotiating across multiple stakeholders.
• Analytical problem-solving skills with a strong framework for prioritization.
• Alignment with GiveDirectly's values and an active demonstration of our core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.
• Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.

Preferred Skills:

• Experience working with relational databases (e.g., SQL).
• Familiarity with GiveDirectly's growth stack: Salesforce (CRM), Hubspot (ESP), WordPress (marketing website), GitHub, Tableau, PostHog, Ads, A/B testing.
• Experience in writing or data storytelling for large layperson audiences.

ASSUMPTION: While a degree is preferred, equivalent experience will be considered. The ideal candidate will have a diverse skill set and be comfortable working in a fast-paced, no-ego environment.

💰 Compensation & Benefits

Salary Range: The United States base salary for this role is $93,500. If you are not based in the US, an estimated salary benchmark for the country you are based in will be shared during the hiring process.

Benefits:

• Competitive benefits package, including health, dental, and vision insurance.
• 401(k) retirement plan with employer match.
• Generous paid time off policy, including vacation, sick leave, and parental leave.
• Professional development opportunities and a commitment to supporting employee growth.

Working Hours: Full-time, with a flexible work schedule and the ability to work remotely with overlap with the East Africa timezone by at least 4 hours.

ASSUMPTION: The salary range provided is based on market research and is intended to be competitive with similar roles in the non-profit sector. Benefits may vary depending on the employee's location and individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: GiveDirectly operates in the non-profit sector, focusing on poverty alleviation through cash transfers and impact evaluation.

Company Size: GiveDirectly has 501-1,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: GiveDirectly was founded in 2008 and has since grown to become a leading organization in the cash transfer and international development space.

Company Description:

• GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
• The organization uses the latest technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end.
• GiveDirectly charges the full cost of delivering this service and nothing more, ensuring transparency and efficiency in its operations.

Company Specialties:

• Cash transfers
• Impact evaluation
• Field technology
• Poverty alleviation
• International development

Company Website: www.givedirectly.org

ASSUMPTION: GiveDirectly's focus on direct cash transfers and impact evaluation sets it apart in the non-profit sector. The organization's commitment to transparency, efficiency, and innovation has enabled it to build a strong reputation and attract talented professionals from diverse backgrounds.

📊 Role Analysis

Career Level: The Influencer Marketing Manager role is a mid-level position, reporting directly to the VP of Growth and providing strategic direction to cross-functional teams.

Reporting Structure: This role will oversee and collaborate with internal stakeholders, including the Communications and Fundraising Tech teams, to ensure successful campaign delivery.

Work Arrangement: This role is fully remote but requires overlap with the East Africa timezone by at least 4 hours to facilitate effective collaboration with the organization's global team.

Growth Opportunities:

• As GiveDirectly continues to grow and expand its impact, there will be opportunities for the Influencer Marketing Manager to take on additional responsibilities and advance within the organization.
• The ideal candidate will be entrepreneurial and analytical, comfortable trying new things, failing, and figuring out what works based on evidence.
• This role provides an excellent opportunity to work at the intersection of marketing, fundraising, and international development, gaining valuable experience and exposure to various aspects of GiveDirectly's operations.

ASSUMPTION: The Influencer Marketing Manager role offers a unique opportunity to drive meaningful change in the philanthropy sector and have a direct impact on the lives of people living in extreme poverty.

🌍 Location & Work Environment

Office Type: Remote (with overlap with East Africa timezone by at least 4 hours)

Office Location(s): The Influencer Marketing Manager role can be performed remotely from anywhere with a reliable internet connection and the ability to overlap with the East Africa timezone by at least 4 hours.

Geographic Context:

• GiveDirectly has a global team of ~150 employees and country operations teams of ~650, with team members from 21 different countries speaking 69 different languages.
• The organization's headquarters are in New York, NY, with additional offices in Kisumu, Kenya, and Mbale, Uganda.
• GiveDirectly's remote work arrangement fosters a diverse and inclusive work environment, enabling collaboration across time zones and cultural backgrounds.

Work Schedule: The Influencer Marketing Manager role has a flexible work schedule, with the ability to work remotely and set one's own hours, provided there is overlap with the East Africa timezone by at least 4 hours.

ASSUMPTION: GiveDirectly's remote work arrangement enables the organization to attract and retain top talent from around the world, fostering a diverse and inclusive work environment that values flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the hiring manager or a member of the HR team.
• In-depth behavioral and skills-based interview with the hiring manager and relevant team members.
• Final interview with the VP of Growth or another senior leader within the organization.
• Background check and reference check, as well as a systematic check with previous employers about any sexual exploitation, abuse, and harassment issues relating to potential new hires.

Key Assessment Areas:

• Communication skills, both written and verbal.
• Analytical problem-solving skills and the ability to think strategically while still getting the specifics right.
• Alignment with GiveDirectly's values and an active demonstration of the organization's core competencies.
• Project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.
• Cultural fit and the ability to thrive in a fast-paced, no-ego environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with influencer marketing, project management, and analytical problem-solving.
• Demonstrate your understanding of GiveDirectly's mission and values, and explain how your background and skills make you a strong fit for the organization.
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: Influencer Marketing, Partnership Management, Campaign Development, Strategic Planning, Project Management, Analytical Thinking, Communication, Fundraising, Non-profit, Impact Evaluation, Cash Transfers

ASSUMPTION: GiveDirectly's hiring process is designed to be thorough and comprehensive, ensuring that the ideal candidate is selected for the Influencer Marketing Manager role. The organization values transparency, efficiency, and attention to detail in its recruitment and onboarding processes.

🛠️ Tools & Technologies

• Salesforce (CRM)
• Hubspot (ESP)
• WordPress (marketing website)
• GitHub
• Tableau
• PostHog
• Ads
• A/B testing

ASSUMPTION: Familiarity with GiveDirectly's growth stack is preferred but not required. The ideal candidate will be comfortable learning new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• GiveDirectly values directness, candor, and a bias towards action.
• The organization prioritizes impact and results over process and hierarchy.
• GiveDirectly fosters a culture of continuous learning and improvement, encouraging employees to take risks, iterate, and learn from failure.

Work Style:

• GiveDirectly values high emotional intelligence, strong communication skills, and the ability to navigate ambiguity and connect with diverse stakeholders.
• The organization prioritizes ownership, output, and quality, with a bias towards action and results.
• GiveDirectly values a combination of big-picture thinking and attention to detail, with a focus on strategic planning and execution.

Self-Assessment Questions:

• Do you thrive in environments where you are expected to take initiative, make decisions, and drive results?
• Are you comfortable working in a fast-paced, no-ego environment where feedback is direct and candid?
• Do you have a proven track record of managing multiple workstreams, prioritizing effectively, and holding a high quality bar?
• Are you passionate about GiveDirectly's mission and committed to driving meaningful change in the philanthropy sector?

ASSUMPTION: GiveDirectly's culture is deliberately opinionated, with a strong focus on directness, candor, and impact. The ideal candidate will be comfortable working in a fast-moving, high-performing environment and committed to driving results that have a direct and measurable impact on the lives of people living in extreme poverty.

⚠️ Potential Challenges

• The Influencer Marketing Manager role requires a high level of emotional intelligence, strong communication skills, and the ability to manage multiple workstreams and prioritize effectively.
• The ideal candidate will be comfortable working in a fast-paced, no-ego environment and have a deep dedication to shifting the status quo in the philanthropy space.
• GiveDirectly's remote work arrangement may present challenges in terms of communication, collaboration, and time management, requiring the ideal candidate to be self-motivated, disciplined, and able to work independently.
• The organization's commitment to transparency, efficiency, and impact may require the Influencer Marketing Manager to make difficult decisions and prioritize ruthlessly, potentially leading to conflicts or resistance from internal stakeholders.

ASSUMPTION: The Influencer Marketing Manager role presents unique challenges and opportunities for growth and impact. The ideal candidate will be entrepreneurial, analytical, and comfortable working in a fast-paced, no-ego environment where feedback is direct and candid.

📈 Similar Roles Comparison

• Compared to traditional marketing or fundraising roles, the Influencer Marketing Manager position at GiveDirectly requires a higher level of emotional intelligence, strategic thinking, and the ability to manage multiple workstreams and prioritize effectively.
• GiveDirectly's focus on direct cash transfers and impact evaluation sets it apart in the non-profit sector, offering unique opportunities for growth and impact in the philanthropy space.
• While the Influencer Marketing Manager role may share similarities with other marketing or fundraising positions, its unique context within GiveDirectly's mission and values requires a candidate with a deep dedication to shifting the status quo in the philanthropy sector.

ASSUMPTION: The Influencer Marketing Manager role at GiveDirectly offers a unique opportunity to drive meaningful change in the philanthropy sector and have a direct impact on the lives of people living in extreme poverty. The ideal candidate will be entrepreneurial, analytical, and committed to GiveDirectly's mission and values.

📝 Sample Projects

• Developing and executing a high-impact influencer campaign with a major creator or brand, resulting in significant fundraising and awareness for GiveDirectly's emergency response appeals or seasonal giving opportunities.
• Managing the full lifecycle of a partnership campaign, from pitch to launch to performance reporting, and driving measurable results that exceed expectations.
• Initiating and driving a new marketing experiment aimed at accelerating growth, expanding GiveDirectly's donor base, and increasing the impact of the organization's work.

ASSUMPTION: The Influencer Marketing Manager role at GiveDirectly offers a unique opportunity to work on high-impact projects that have a direct and measurable impact on the lives of people living in extreme poverty. The ideal candidate will be entrepreneurial, analytical, and committed to driving results that align with GiveDirectly's mission and values.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging influencer marketing campaign you've managed, and how you overcame any obstacles to achieve success?
• How do you approach managing multiple workstreams and prioritizing effectively in a fast-paced, no-ego environment?
• Can you provide an example of a time when you had to make a difficult decision that prioritized ruthlessly, and how did you handle any resistance or conflicts that resulted from your decision?
• How do you ensure that your marketing efforts align with GiveDirectly's mission and values, and drive meaningful impact in the philanthropy sector?
• Can you describe your experience working remotely, and how do you ensure effective communication, collaboration, and time management in a virtual work environment?

ASSUMPTION: The Influencer Marketing Manager role at GiveDirectly presents unique challenges and opportunities for growth and impact. The ideal candidate will be entrepreneurial, analytical, and committed to driving results that align with GiveDirectly's mission and values. Asking thoughtful and insightful questions during the interview process will enable you to gain a deeper understanding of the role and the organization, and demonstrate your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of GiveDirectly's mission and values.
• Prepare for your interview by researching GiveDirectly's work, impact, and values, and be ready to discuss your alignment with the organization's culture and commitment to driving meaningful change in the philanthropy sector.
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.
• If selected for the role, complete the background check and reference check process, as well as a systematic check with previous employers about any sexual exploitation, abuse, and harassment issues relating to potential new hires.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.