Influencer Marketing Manager für E-Commerce (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager für E-Commerce (m/w/d)

🔹 Company: Start To Finish Consulting GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-12

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (1 office day per month)

🚀 Job Overview

Key aspects of this role include:

• Direct responsibility for processes, strategies, and tools in influencer marketing
• Identifying and winning suitable influencers and managing collaborations across various platforms
• Planning and executing creative influencer campaigns for different target groups
• Negotiating contracts and budgets with partners and creators
• Monitoring and optimizing strategies and campaigns continuously

ASSUMPTION: This role requires a high level of autonomy and creativity, with a strong focus on building and maintaining relationships with influencers and partners.

📋 Key Responsibilities

✅ Take direct responsibility for processes, strategies, and tools in influencer marketing

✅ Identify and win suitable influencers and manage collaborations across various platforms

✅ Plan and execute creative influencer campaigns for different target groups

✅ Negotiate contracts and budgets with partners and creators

✅ Monitor and optimize strategies and campaigns continuously

ASSUMPTION: This role involves a high degree of multitasking, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Completed degree in marketing, communication, or a related field

Experience: At least 2 years of experience in influencer marketing

Required Skills:

• Proven experience in influencer marketing and creator collaborations
• Strong negotiation skills and budget management
• Analytical understanding and experience with performance tracking and reporting
• Excellent communication skills in German and English

Preferred Skills:

• Experience with specific influencer marketing platforms and tools
• Knowledge of the e-commerce industry and relevant trends

ASSUMPTION: While specific industry experience is not required, a strong understanding of the e-commerce landscape and relevant trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Flexible working with regular office visits (approx. 1 per month)
• Training opportunities and financial support for professional development
• Flat hierarchies, strong team culture, and regular team events
• 30 days of vacation and employee discounts

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Start To Finish Consulting GmbH specializes in recruiting for e-commerce and FBA companies, with a focus on finding A-player talent for their clients.

Company Size: Small (2-10 employees) - This size allows for close collaboration and quick decision-making.

Founded: 2019 - The company has established itself as a go-to recruiter for e-commerce and FBA companies in the German market.

Company Description:

• Start To Finish Consulting GmbH focuses on finding high-quality candidates for their clients in the e-commerce and FBA space.
• The company works with a wide range of clients, from startups to established brands, and has a strong track record of success.
• They offer a range of services, including headhunting, active sourcing, and employer branding, to help their clients find the best talent for their teams.

Company Specialties:

• Recruiting for e-commerce and FBA companies
• Headhunting and active sourcing
• Employer branding and talent attraction

Company Website: starttofinish.de

ASSUMPTION: Start To Finish Consulting GmbH is well-positioned in the German e-commerce recruitment market, with a strong focus on quality and client satisfaction.

📊 Role Analysis

Career Level: Mid-level - This role offers the opportunity to take on significant responsibility and make a real impact on the company's growth.

Reporting Structure: This role reports directly to the company's founder and works closely with the rest of the team to execute influencer marketing campaigns.

Work Arrangement: Hybrid - The role requires regular office visits (approx. 1 per month) to maintain close collaboration with the team and clients.

Growth Opportunities:

• As the first influencer marketing manager, there is significant potential for growth and expansion of the role as the company continues to succeed.
• The company offers training opportunities and financial support for professional development, allowing employees to grow their skills and advance their careers.
• With a flat hierarchy and strong team culture, there are ample opportunities for collaboration and learning from colleagues.

ASSUMPTION: This role offers strong potential for growth and development, both within the influencer marketing function and across the company as a whole.

🌍 Location & Work Environment

Office Type: Remote-first with a physical office in Ganderkesee, Germany

Office Location(s): Ganderkesee, Germany

Geographic Context:

• The role is remote, allowing for flexibility in working hours and location.
• The company's office is located in Ganderkesee, Germany, with regular visits required (approx. 1 per month).
• The company works with clients across the German e-commerce and FBA market, providing exposure to a wide range of industries and trends.

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote nature of this role allows for a high degree of flexibility, while regular office visits ensure close collaboration and communication with the team and clients.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the company founder to discuss the role, responsibilities, and expectations
• Case study or project assignment to evaluate problem-solving skills and strategic thinking
• Final interview with the team to assess cultural fit and answer any remaining questions

Key Assessment Areas:

• Influencer marketing experience and expertise
• Negotiation skills and budget management
• Analytical skills and performance tracking
• Communication skills and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific influencer marketing campaigns you've worked on and the results you achieved
• Demonstrate your understanding of the e-commerce industry and relevant trends

ATS Keywords: Influencer marketing, creator collaborations, negotiation, budget management, performance tracking, e-commerce, marketing, communication, German, English

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and cultural fit.

🛠️ Tools & Technologies

• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Performance tracking and analytics tools (e.g., Google Analytics, social media analytics)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the needs of its clients.

👔 Cultural Fit Considerations

Company Values:

• Quality - Start To Finish Consulting GmbH focuses on finding high-quality candidates for their clients
• Collaboration - The company values close collaboration with clients and colleagues to achieve the best results
• Growth - The company is committed to helping its employees grow and develop their skills

Work Style:

• Autonomous - This role requires a high degree of autonomy and self-motivation
• Creative - The role involves planning and executing creative influencer marketing campaigns
• Adaptable - The role may require working with a wide range of clients and adapting to their unique needs and preferences

Self-Assessment Questions:

• Do you thrive in an autonomous environment and enjoy taking on significant responsibility?
• Are you comfortable working with a wide range of clients and adapting to their unique needs and preferences?
• Do you have a strong creative streak and enjoy planning and executing innovative marketing campaigns?

ASSUMPTION: Start To Finish Consulting GmbH values candidates who are self-motivated, creative, and adaptable, with a strong commitment to quality and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Building and maintaining relationships with influencers and partners across various platforms
• Adapting to the unique needs and preferences of a wide range of clients
• Keeping up with the latest trends and developments in the influencer marketing landscape

ASSUMPTION: While this role offers significant opportunities for growth and development, it also presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses specifically on influencer marketing and creator collaborations
• While the role requires strong communication and negotiation skills, the focus is on building and maintaining relationships with influencers and partners rather than internal stakeholders
• This role offers the opportunity to take on significant responsibility and make a real impact on the company's growth, with potential for growth and development within the influencer marketing function and across the company as a whole

ASSUMPTION: While this role shares some similarities with traditional marketing roles, it is distinct in its focus on influencer marketing and creator collaborations, and offers unique opportunities for growth and development.

📝 Sample Projects

• Planning and executing a multi-platform influencer marketing campaign to launch a new product line
• Negotiating contracts and budgets with influencers and partners to maximize ROI and minimize risk
• Analyzing campaign performance data to identify trends and optimize strategies for future campaigns

ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the company's needs and the needs of its clients.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to influencer marketing and how this role fits into that strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the influencer marketing function, and how can this role help address them?
• How does the company measure the success of its influencer marketing campaigns, and what metrics are most important?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in and understanding of the role, as well as your fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job listing on join.com
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific influencer marketing campaigns you've worked on and the results you achieved
• Demonstrate your understanding of the e-commerce industry and relevant trends
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.