Influencer Marketing Manager/in (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: Presch Tools GmbH

🔹 Location: Ganderkesee, Lower Saxony, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (1-2 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing influencer marketing strategy from scratch
• Building and maintaining relationships with influencers and brand ambassadors
• Planning and executing impactful influencer campaigns to enhance brand visibility
• Negotiating contracts and budgets with partners and creators
• Monitoring and optimizing influencer strategies and campaigns continuously

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms, particularly Instagram and YouTube.

📋 Key Responsibilities

✅ Develop and implement influencer marketing strategy, including processes, tools, and selection criteria

✅ Identify, win, and manage relationships with suitable influencers and brand ambassadors

✅ Plan and execute influencer campaigns that represent our brand authentically and engage our target audience

✅ Negotiate contracts and budgets with partners and creators to ensure mutual benefit

✅ Monitor and analyze campaign performance, and optimize strategies and tactics as needed

✅ Collaborate with social media and content teams to ensure consistent branding across all channels

ASSUMPTION: Successful candidates will have a proven track record in influencer marketing, strong negotiation skills, and a data-driven approach to campaign optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Media, or a related field

Experience: At least 2 years of experience in influencer marketing

Required Skills:

• Proven experience in influencer marketing and campaign management
• Excellent knowledge of Instagram and YouTube, including platform mechanics and culture
• Strong understanding of the handcraft and tool community on social media
• Experience in working with creators, from initial contact to long-term partnerships
• Excellent negotiation skills and budget management
• Analytical skills and experience with performance tracking and reporting
• Excellent German and English language skills (written and spoken)

Preferred Skills:

• Experience with additional social media platforms (e.g., TikTok, LinkedIn)
• Familiarity with marketing automation tools and CRM systems
• Knowledge of the German handcraft and tool industry

ASSUMPTION: Successful candidates will have a strong portfolio demonstrating their ability to create and execute successful influencer marketing campaigns.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the region)

Benefits:

• Flexible working hours and remote work options
• Flat hierarchies and team celebrations
• Knowledge exchange and professional development opportunities
• Project management autonomy
• 30 days of vacation and employee discounts

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for the region and the candidate's experience level. Final compensation will be determined through the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Presch Tools GmbH operates in the wholesale building materials industry, focusing on innovative tools with exceptional functionality, ergonomics, design, and value for money.

Company Size: Presch Tools GmbH is a small company with 11-50 employees, offering a dynamic and agile work environment where individual contributions have a significant impact.

Founded: Presch Tools GmbH was founded in 2017, making it a young and innovative company in the tool industry.

Company Description:

• Presch Tools GmbH aims to modernize the tool industry by combining innovative ideas, a fresh perspective, and advanced technology to create high-quality tools that meet the needs of modern handcraft professionals.
• The company focuses on exceptional functionality, ergonomics, design, and value for money, setting it apart from traditional tool manufacturers.
• Presch Tools GmbH is committed to providing outstanding customer service and supporting its customers' success.

Company Specialties:

• Innovative tool design and manufacturing
• Exceptional product quality and ergonomics
• Competitive pricing and outstanding customer service

Company Website: https://www.presch-tools.de

ASSUMPTION: Presch Tools GmbH is a growing company with a strong focus on innovation and customer satisfaction, making it an attractive employer for motivated and creative professionals.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a strategic and leadership position within the influencer marketing domain.

Reporting Structure: The Influencer Marketing Manager will report directly to the Marketing Director and work closely with the social media and content teams.

Work Arrangement: This role offers a hybrid work arrangement, with 1-2 days of remote work per week and the remainder of the time spent in the Ganderkesee office.

Growth Opportunities:

• As the company grows, there will be opportunities for the Influencer Marketing Manager to expand their team and take on additional responsibilities.
• Successful candidates will have the chance to shape the influencer marketing strategy and make a significant impact on the company's growth.
• Presch Tools GmbH offers professional development opportunities, allowing employees to grow both personally and professionally.

ASSUMPTION: The Influencer Marketing Manager role offers a unique opportunity for experienced marketing professionals to drive the company's influencer marketing strategy and make a significant impact on its growth and success.

🌍 Location & Work Environment

Office Type: Presch Tools GmbH has a modern and collaborative office environment, fostering open communication and teamwork.

Office Location(s): Ganderkesee, Lower Saxony, Germany

Geographic Context:

• Ganderkesee is a town in Lower Saxony, Germany, with a population of approximately 25,000 people.
• The town is located near the city of Bremen and offers a mix of urban and rural living.
• Ganderkesee is well-connected by road and public transportation, making it an attractive location for commuters.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Director and a member of the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and negotiation skills
• Knowledge of influencer marketing and social media platforms
• Analytical skills and data-driven approach
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of successful influencer marketing campaigns you have managed in the past.
• Demonstrate your understanding of the handcraft and tool industry, as well as the target audience for Presch Tools GmbH.
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans and the impact of the influencer marketing role on these plans.

ATS Keywords: Influencer marketing, campaign management, social media, Instagram, YouTube, negotiation, analytics, German, English

ASSUMPTION: The interview process at Presch Tools GmbH is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, as well as their technical expertise in influencer marketing.

🛠️ Tools & Technologies

• Social media platforms: Instagram, YouTube, TikTok, LinkedIn
• Marketing automation tools and CRM systems (e.g., Hootsuite, HubSpot, Salesforce)
• Analytics and reporting tools (e.g., Google Analytics, Sprout Social)

ASSUMPTION: Successful candidates will have experience with relevant social media platforms and marketing automation tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Presch Tools GmbH values creativity, originality, and a willingness to challenge the status quo.
• Customer focus: The company prioritizes the needs and preferences of its customers, striving to provide exceptional products and services.
• Collaboration: Presch Tools GmbH fosters a collaborative work environment, encouraging open communication and teamwork.

Work Style:

• Dynamic and agile: The company operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and proactive.
• Data-driven: Presch Tools GmbH uses data and analytics to inform decision-making and drive continuous improvement.
• Customer-centric: The company prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations.

Self-Assessment Questions:

• Do you have a proven track record of success in influencer marketing, with a strong portfolio demonstrating your ability to create and execute impactful campaigns?
• Are you comfortable working in a dynamic and agile environment, with a focus on data-driven decision-making and continuous improvement?
• Do you have excellent communication and negotiation skills, with a strong understanding of the handcraft and tool industry and its target audience?

ASSUMPTION: Successful candidates will have a strong cultural fit with Presch Tools GmbH, demonstrating a passion for innovation, a customer-centric mindset, and a collaborative work style.

⚠️ Potential Challenges

• The influencer marketing role is a newly created position, requiring the successful candidate to build the strategy and processes from scratch.
• The role requires strong negotiation skills and the ability to manage relationships with influencers and brand ambassadors, which can be challenging and time-consuming.
• The hybrid work arrangement may present communication and collaboration challenges, requiring the successful candidate to be proactive and adaptable.
• The role requires a strong understanding of the handcraft and tool industry, as well as the target audience for Presch Tools GmbH, which may present a learning curve for candidates from outside the industry.

ASSUMPTION: Successful candidates will be proactive, adaptable, and willing to take on challenges, with a strong understanding of the influencer marketing landscape and the handcraft and tool industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Influencer Marketing Manager role at Presch Tools GmbH requires a strong focus on relationship-building and collaboration with external partners (influencers and brand ambassadors).
• The role requires a deep understanding of social media platforms and their mechanics, as well as the ability to analyze and optimize campaign performance using data and analytics.
• The Influencer Marketing Manager role at Presch Tools GmbH offers a unique opportunity for experienced marketing professionals to drive the company's influencer marketing strategy and make a significant impact on its growth and success.

ASSUMPTION: The Influencer Marketing Manager role at Presch Tools GmbH is a unique and challenging opportunity for experienced marketing professionals looking to take on a strategic and leadership position within the influencer marketing domain.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for Presch Tools GmbH, including processes, tools, and selection criteria
• Identifying, winning, and managing relationships with suitable influencers and brand ambassadors, representing Presch Tools GmbH authentically and engaging the target audience
• Planning and executing influencer campaigns that enhance brand visibility and drive customer engagement, using data and analytics to optimize performance continuously

ASSUMPTION: Successful candidates will have a proven track record of success in influencer marketing, with a strong portfolio demonstrating their ability to create and execute impactful campaigns that drive brand visibility and customer engagement.

❓ Key Questions to Ask During Interview

• What are the key priorities for the Influencer Marketing Manager role in the first 90 days?
• How does Presch Tools GmbH support the growth and development of its employees, particularly in the marketing department?
• What is the company's long-term vision for its influencer marketing strategy, and how does this role contribute to that vision?
• How does Presch Tools GmbH measure the success of its influencer marketing campaigns, and how will the Influencer Marketing Manager be held accountable for these metrics?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support this approach?

ASSUMPTION: The interview process at Presch Tools GmbH is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, as well as their technical expertise in influencer marketing. Successful candidates will be proactive and prepared with thoughtful questions that demonstrate their understanding of the role and the company's growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your proven track record in influencer marketing and your understanding of the handcraft and tool industry.
• Prepare for the interview by researching Presch Tools GmbH and its competitors, and by developing thoughtful questions that demonstrate your understanding of the role and the company's growth plans.
• Follow up with the HR department after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.