Influencer Marketing Manager*in (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager*in (m/w/d)

🔹 Company: HEY HOLY GmbH

🔹 Location: Germany (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Flexible)

🚀 Job Overview

Key aspects of this role include:

• Developing data-driven influencer marketing strategies with a focus on growth, conversion, and measurable results
• Identifying, convincing, and developing relevant creator partnerships with a performance focus, long-term potential, and understanding of target audiences
• Managing creator collaborations along the marketing funnel, from seeding to performance deals and retargeting
• Analyzing creator performance using tools like Storyclash, conducting A/B tests, optimizing campaigns, and monitoring KPIs such as CAC, ROAS, and CTR
• Developing hypotheses, recognizing patterns, and going into detail – with the goal of building an own team in the long run
• Collaborating closely with colleagues from brand, performance, and operations teams to align data- and people-driven perspectives

ASSUMPTION: The role requires a strong focus on data analysis and performance metrics, as well as excellent communication and negotiation skills to manage creator partnerships effectively.

📋 Key Responsibilities

✅ Develop data-based strategies for influencer channel growth, focusing on measurable results and not just likes

✅ Identify, convince, and develop relevant creator partnerships with a performance focus, long-term potential, and understanding of target audiences

✅ Manage creator collaborations along the marketing funnel, from seeding to performance deals and retargeting, in collaboration with the paid team

✅ Analyze creator performance using tools like Storyclash, conduct A/B tests, optimize campaigns, and monitor KPIs such as CAC, ROAS, and CTR

✅ Develop hypotheses, recognize patterns, and go into detail – with the goal of building an own team in the long run

✅ Collaborate closely with colleagues from brand, performance, and operations teams to align data- and people-driven perspectives

ASSUMPTION: The role requires a strong understanding of influencer marketing, data analysis, and campaign optimization to succeed in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in influencer marketing, with a focus on data-driven management and acquisition

Required Skills:

• Proven experience in influencer marketing, with a focus on data-driven management and acquisition
• Strong communication and negotiation skills, with the ability to build and maintain creator partnerships
• Excellent data analysis skills, with a solid understanding of KPIs such as CAC, ROAS, and CTR
• Strategic thinking and the ability to develop hypotheses and recognize patterns
• Strong operational skills and the ability to implement ideas and make things happen
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience working in a D2C brand or performance-oriented influencer environment
• Familiarity with tools like Storyclash and other influencer marketing platforms
• Experience managing a team or building a team from scratch

ASSUMPTION: The ideal candidate will have a strong background in influencer marketing, data analysis, and campaign optimization, as well as excellent communication and negotiation skills.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and industry standards for the role and location)

Benefits:

• Much responsibility and creative freedom
• Fast development opportunities
• Open and honest communication
• Flexibility in working hours and location
• Individual training budget
• Access to corporate benefits and Wellpass
• Free HEY HOLY food

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is designed to support the employee's personal and professional growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Pet Services

Company Size: 11-50 employees (Small to Medium-sized)

Founded: 2022

Company Description:

• HEY HOLY is transforming the way we care for our pets by offering need-specific instead of one-size-fits-all pet food
• The company focuses on developing functional, race-specific dog food in collaboration with veterinarians
• HEY HOLY aims to improve the health and longevity of dogs through proper nutrition

Company Specialties:

• Pet nutrition
• Influencer marketing
• E-commerce and subscription-based business model

Company Website: heyholy.com

ASSUMPTION: HEY HOLY is a growing, mission-driven company focused on improving pet health through tailored nutrition. The company values innovation, data-driven decision making, and strong communication skills.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The role reports directly to the Head of Marketing or a similar position

Work Arrangement: Hybrid (Flexible, with the option to work remotely)

Growth Opportunities:

• Building and managing an own team in the long run
• Expanding responsibilities and taking on more ownership within the marketing department
• Potential career progression into a senior or leadership role within the company

ASSUMPTION: The role offers significant growth opportunities for the right candidate, with the potential to build a team and take on more responsibilities within the marketing department.

🌍 Location & Work Environment

Office Type: Hybrid (Flexible, with the option to work remotely)

Office Location(s): Germany (Remote)

Geographic Context:

• The role is based in Germany, with the option to work remotely
• HEY HOLY's headquarters is located in Marnheim, Germany
• The company operates as a privately-held organization

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The role offers a flexible work arrangement, allowing employees to work remotely or from the company's headquarters in Marnheim, Germany.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager or a panel of interviewers
• Final interview or assessment
• Job offer and onboarding

Key Assessment Areas:

• Data analysis and campaign optimization skills
• Communication and negotiation skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of influencer marketing, data analysis, and campaign optimization
• Showcase your communication and negotiation skills through examples of successful creator partnerships

ATS Keywords: Influencer marketing, data analysis, campaign optimization, creator partnerships, KPI management, strategic thinking, communication, negotiation, team collaboration, ownership, detail orientation, pattern recognition, A/B testing, growth strategies

ASSUMPTION: The application process for this role is likely to involve several interviews, focusing on the candidate's data analysis, communication, and strategic thinking skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Storyclash (Influencer marketing analytics platform)
• Other influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The role requires proficiency in influencer marketing analytics platforms, data analysis tools, and project management tools to succeed in this position.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Strong communication and collaboration
• Innovation and continuous improvement
• Customer-centric approach

Work Style:

• Flexible and adaptable
• Results-driven and proactive
• Strong attention to detail and commitment to quality
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong background in influencer marketing, data analysis, and campaign optimization?
• Are you an excellent communicator and negotiator, with the ability to build and maintain creator partnerships?
• Do you thrive in a fast-paced, growing environment and enjoy taking on new challenges?
• Are you comfortable working independently and taking ownership of your responsibilities?

ASSUMPTION: HEY HOLY values candidates who are data-driven, strong communicators, and collaborative team players, with a passion for innovation and continuous improvement.

⚠️ Potential Challenges

• Managing creator partnerships and ensuring consistent performance across multiple channels
• Keeping up with the latest trends and best practices in influencer marketing
• Balancing data-driven decision making with creative and innovative approaches
• Adapting to a fast-panging, growing environment and changing priorities

ASSUMPTION: The role presents several challenges, including managing creator partnerships, staying up-to-date with industry trends, balancing data-driven decision making with creativity, and adapting to a fast-paced, growing environment.

📈 Similar Roles Comparison

• This role focuses more on data-driven influencer marketing strategies and creator partnerships than traditional brand marketing or advertising roles
• Influencer marketing is a growing channel in the pet industry, with a strong focus on performance and measurable results
• Career progression in this role could lead to senior or leadership positions within the marketing department or the company as a whole

ASSUMPTION: This role is unique in its focus on data-driven influencer marketing strategies and creator partnerships, with significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing a data-driven influencer marketing strategy for a new product launch
• Identifying and cultivating relevant creator partnerships for a seasonal campaign
• Analyzing creator performance and optimizing campaigns to improve ROAS and CTR

ASSUMPTION: Sample projects for this role would involve developing data-driven influencer marketing strategies, identifying and cultivating creator partnerships, and analyzing creator performance to optimize campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the current influencer marketing strategy and how my role would contribute to its evolution?
• How does the marketing team collaborate with other departments, such as product development and customer success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does HEY HOLY support the growth and development of its employees?
• What are the most challenging aspects of working in a fast-paced, growing environment, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: Key questions to ask during the interview should focus on the role's responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful creator partnerships and campaign optimizations to showcase your skills and achievements
• Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.