📌 Core Information
🔹 Job Title: Influencer Marketing Manager (m/f/div)
🔹 Company: DEPT®
🔹 Location: Berlin, Cologne, Hamburg
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing influencer marketing campaigns independently
- Building and maintaining relationships with influencers and clients
- Monitoring campaign performance and creating evaluation reports
- Providing guidance and support to junior team members
- Contributing to pitches for new or upscaling clients
ASSUMPTION: This role requires strong project management skills, commercial insight, and the ability to work independently and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Manage several influencer campaigns simultaneously, focusing on client satisfaction and KPI-based outcomes
✅ Identify and maintain contact with influencers, negotiate competitive rates, and draw up agreements
✅ Ensure good guidance for both the client and the influencers during the entire process
✅ Monitor performance by tracking and analyzing campaign results, writing detailed evaluation reports, and creating concrete recommendations
✅ Support on pitches for new or upscaling clients
✅ Give professional guidance and development to junior team members
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Relevant amount of demonstrable work experience within influencer marketing
Required Skills:
- Excellent communication skills in German and English
- Strong data and analytical skills
- Awareness of the latest trends within influencer marketing and social media
- Ability to quickly adapt and learn new skills as needed for a project
Preferred Skills:
- Experience in managing influencer campaigns in a dynamic and fast-paced environment with a wide range of objectives and KPIs
- Familiarity with channels such as Meta, TikTok, YouTube, Pinterest, and Twitch
ASSUMPTION: While a degree in a related field is preferred, relevant work experience and a strong portfolio can compensate for a lack of formal education.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for this role and experience level)
Benefits:
- Company pension scheme
- Flexible working hours, working from home, and abroad work
- Lease bike options / JobRad
- Health & Wellbeing - free, anonymous, and unlimited access to online coaching and mindfulness consultations with psychologists
- €30 per month - flexible package for digital food stamps, fitness providers, internet costs, or public transport
- Future Bens - exclusive access to sustainable, healthy products at attractive deals
- Global annual DEPT® Cares Month
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (Large)
Founded: 2015 (10 years ago)
Company Description:
- Pioneering tech and marketing to help brands stay ahead
- Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities
- Certified B Corporation since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: http://www.deptagency.com
ASSUMPTION: DEPT® is a large, well-established company with a strong focus on digital marketing and technology. They prioritize innovation, creativity, and making a positive impact on the planet.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Media or a similar role
Work Arrangement: Hybrid (on-site with flexible remote work options)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role
- Opportunities to work on diverse projects and gain experience in different aspects of influencer marketing
- Access to training, development, and certifications to enhance skills and career growth
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on a variety of projects and gain experience in different aspects of influencer marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in major cities
Office Location(s): Berlin, Cologne, Hamburg
Geographic Context:
- Berlin: Vibrant, multicultural city with a thriving tech and startup scene
- Cologne: Major cultural hub with a rich history and a growing tech industry
- Hamburg: Bustling port city with a strong economy and a high quality of life
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The offices are located in major cities with vibrant tech and cultural scenes, offering a dynamic work environment and easy access to public transportation, amenities, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Media or a similar role
- Background check and onboarding
Key Assessment Areas:
- Communication skills and ability to build relationships with clients and influencers
- Project management skills and ability to manage multiple projects simultaneously
- Data analysis skills and ability to create evaluation reports
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of the influencer marketing industry and familiarity with relevant trends and platforms
- Prepare examples of successful influencer marketing campaigns you have managed in the past
- Research DEPT®'s company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Influencer Marketing, Campaign Management, Project Management, Communication Skills, Data Analysis, Social Media, Negotiation, Client Management, Trend Awareness
ASSUMPTION: The application process may vary depending on the specific role and the candidate's qualifications. It is essential to research the company and tailor your application materials to highlight your relevant skills and experience.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the project and the client's requirements. Familiarity with industry-standard tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Curious: Constantly seeking new knowledge and perspectives
- Self-driven: Taking initiative and responsibility for our own growth and development
- Collaborative: Working together to achieve common goals
- Inclusive: Fostering a diverse and inclusive work environment where everyone has an equal opportunity to thrive
Work Style:
- Fast-paced and dynamic, with a focus on delivering results and meeting deadlines
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
- Data-driven and analytical, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- How do your personal values align with DEPT®'s company values?
- How do you approach building and maintaining relationships with clients and influencers?
- How do you prioritize and manage multiple projects simultaneously?
- How do you stay up-to-date with the latest trends in influencer marketing and social media?
ASSUMPTION: DEPT® values a strong cultural fit and looks for candidates who align with their company values and work style. Self-assessment questions can help candidates evaluate their fit with the company and prepare for the interview process.
⚠️ Potential Challenges
- Managing multiple projects simultaneously can be stressful and time-consuming
- Dealing with difficult clients or influencers can be challenging and require strong communication and negotiation skills
- Keeping up with the latest trends in influencer marketing and social media can be demanding and require continuous learning
- Working in a fast-paced and dynamic environment can be intense and require strong time management and organizational skills
ASSUMPTION: This role presents unique challenges that require strong project management skills, commercial insight, and the ability to work independently and manage multiple projects simultaneously.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role requires a strong focus on influencer marketing and social media
- Compared to other influencer marketing roles, this role offers more responsibility and independence, as well as the opportunity to work with a wide range of clients and influencers
- Career progression in this role may lead to senior roles within the influencer marketing industry or to management positions within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry. It requires a strong focus on influencer marketing and social media, as well as the ability to manage multiple projects simultaneously and work independently.
📝 Sample Projects
- Managing a large-scale influencer marketing campaign for a major brand, involving multiple influencers and platforms
- Developing and implementing a long-term influencer marketing strategy for a startup looking to increase brand awareness and drive sales
- Monitoring and analyzing the performance of multiple influencer marketing campaigns, creating evaluation reports, and making data-driven recommendations for optimization
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strong project management skills, commercial insight, and the ability to work independently and manage multiple projects simultaneously.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall structure of the Media team, and what opportunities are there for growth and development?
- What are the most important qualities and skills you look for in a candidate for this role?
- How does DEPT® support the professional development and growth of its employees?
- What are the most rewarding aspects of working in influencer marketing, according to the team members?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the team dynamics, as well as demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you have managed in the past
- Research DEPT®'s company culture and values, and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
