📌 Core Information
🔹 Job Title: Influencer Marketing Manager (m/f/x)
🔹 Company: HelloFresh
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the influencer marketing program in Spain from start to finish
- Collaborating with internal teams and external agencies to integrate influencer content into multi-channel campaigns
- Designing activations of influencers focused on acquisition, engagement, and brand building
- Growing the channel with a focus on ROI, defining KPIs, and establishing structured analysis frameworks
- Staying updated on social media trends and platform novelties to ensure relevant, current, and effective campaigns
ASSUMPTION: This role requires a strategic mindset, strong results orientation, and excellent execution skills to make a significant impact on the business.
📋 Key Responsibilities
✅ Lead the influencer marketing program in Spain, including recognition, selection, briefings, contracts, and relationship management with creators and agencies
✅ Collaborate with internal teams and external agencies to ensure influencer content is integrated into multi-channel campaigns
✅ Design activations of influencers focused on acquisition, engagement, and brand building
✅ Grow the channel with a focus on ROI, defining KPIs, and establishing structured analysis frameworks
✅ Stay updated on social media trends and platform novelties to ensure relevant, current, and effective campaigns
✅ Redact or supervise creative briefs for performance-driven content for creators, working with the local copywriter
✅ Select and reuse the most effective content generated by influencers in paid media, CRM, social media, and web
✅ Collaborate closely with growth, brand, and product teams to ensure influencer campaigns contribute to acquisition and brand awareness objectives
✅ Work with other channels (partnerships, PR, etc.) to amplify the reach of influencer actions through joint initiatives
ASSUMPTION: This role involves managing multiple stakeholders and requires strong communication, negotiation, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-3 years of proven experience leading results-oriented influencer programs in a D2C environment
Required Skills:
- Deep understanding of the influencer landscape in Spain, including agencies, talent representation, and trends
- Strong project management and creative brief writing skills
- Excellent communication and negotiation skills
- Hybrid profile: creative but with a commercial vision
- Proactive, problem-solving attitude, and adaptability to a dynamic environment
- Interest in the food industry, innovation, and sustainability
- Fluency in Spanish and English
Preferred Skills:
- Experience working with HelloFresh or a similar food-tech company
- Knowledge of data-driven marketing and analytics
ASSUMPTION: Candidates with experience in the food-tech industry or data-driven marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market standards for the role and location)
Benefits:
- Impact from day one in a fast-growing food-tech company
- High responsibility role with strategic business impact
- International, dynamic, and mission-driven team
- Learning opportunities with industry professionals in HQ and the local Spanish team
- Flat hierarchy with real development opportunities
- Office located in Barcelona
- Exclusive discounts on HelloFresh meal kits
- Access to multiple employee benefits (office meals, Thursday beers, team/company events, Cobee plan, etc.)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market standards for the role, experience level, and location. Actual compensation may vary based on qualifications and HelloFresh's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on food technology and meal kit delivery. The company is a leader in the global meal kit market, with operations in 18 countries across 4 continents.
Company Size: HelloFresh is a large organization with over 10,000 employees worldwide. This size offers applicants the opportunity to work in a structured environment with ample resources and growth opportunities.
Founded: HelloFresh was founded in Berlin, Germany, in 2011. The company has since grown into a publicly traded company with a global presence.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes for different meal occasions, with a focus on convenience, sustainability, and deliciousness.
- HelloFresh Group consists of six brands that cater to various customer needs and preferences.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: hellofresh.com
ASSUMPTION: HelloFresh's mission, values, and focus on sustainability make it an attractive employer for candidates interested in making a positive impact on the food industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in influencer marketing or a related field.
Reporting Structure: The Influencer Marketing Manager will report directly to the Co-CEO and CMO of HelloFresh Spain.
Work Arrangement: This is an on-site role based in Barcelona, Spain. However, the company may offer flexible work arrangements, such as hybrid or remote work, depending on the candidate's qualifications and the team's needs.
Growth Opportunities:
- As HelloFresh continues to expand in Spain and globally, there may be opportunities for the Influencer Marketing Manager to take on additional responsibilities or move into a management role.
- The company's flat hierarchy and emphasis on employee development make it an ideal environment for ambitious professionals looking to grow their careers.
ASSUMPTION: Candidates with strong leadership skills and a proven track record of driving results in influencer marketing may have the opportunity to advance their careers within HelloFresh.
🌍 Location & Work Environment
Office Type: HelloFresh's Barcelona office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain and the capital of Catalonia, with a vibrant cultural scene, beautiful architecture, and a Mediterranean climate.
- The city is known for its culinary scene, with a strong focus on fresh, local ingredients and innovative cuisine.
- Barcelona is a major hub for technology and innovation, with a thriving startup ecosystem and a strong talent pool.
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. However, the role may require occasional flexibility to accommodate campaign deadlines or events.
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are passionate about food and innovation may find HelloFresh's Barcelona office an ideal fit.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Co-CEO and CMO of HelloFresh Spain
- Background check and offer extension
Key Assessment Areas:
- In-depth knowledge of the influencer marketing landscape in Spain
- Strategic thinking and problem-solving skills
- Communication and negotiation skills
- Cultural fit with HelloFresh's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your achievements in influencer marketing campaigns
- Demonstrate your understanding of HelloFresh's business and the Spanish market
- Showcase your creativity and strategic thinking in your application materials
ATS Keywords: Influencer Marketing, Spain, D2C, Campaign Management, Strategic Thinking, Communication, Negotiation, Project Management, Food Industry, Innovation, Sustainability
ASSUMPTION: HelloFresh's recruitment process is designed to assess candidates' skills, cultural fit, and potential impact on the business. The company values diversity and inclusion and encourages applicants from all backgrounds to apply.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Influencer marketing platforms (e.g., Grin, BrandSnob, Upfluence)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and HelloFresh's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Quality: We strive for excellence in everything we do
- Responsibility: We take ownership of our work and its impact on our customers and the environment
- Continuous Improvement: We are always looking for ways to improve and innovate
- Teamwork: We work collaboratively to achieve our goals
- Integrity: We act with honesty and transparency in all our interactions
Work Style:
- Dynamic and fast-paced environment
- Strong focus on results and performance
- Collaborative and inclusive team culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you align with HelloFresh's mission to change the way people eat, forever?
- How do you approach building and maintaining relationships with influencers and agencies in a dynamic market like Spain?
- How do you balance creativity and commercial focus in your influencer marketing campaigns?
ASSUMPTION: HelloFresh values candidates who are passionate about its mission, have a strong work ethic, and are committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and conflicting priorities
- Keeping up with the fast-paced and ever-evolving influencer marketing landscape
- Balancing creativity and commercial focus in campaign development
- Adapting to a dynamic work environment and changing market conditions
ASSUMPTION: Candidates who are proactive, adaptable, and resilient may be better equipped to overcome these challenges in the role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Influencer Marketing Manager position requires a deep understanding of the influencer landscape and the ability to build and maintain relationships with influencers and agencies.
- In comparison to other marketing roles, this position may have a more significant focus on results-driven campaign management and less emphasis on brand strategy and creative development.
- Career progression in influencer marketing may involve moving into management roles or transitioning into other marketing disciplines, such as brand or growth marketing.
ASSUMPTION: Candidates with experience in influencer marketing or related fields may find this role an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a multi-platform influencer campaign to launch a new HelloFresh product in Spain
- Collaborating with local influencers to create exclusive content for HelloFresh's social media channels and website
- Analyzing campaign performance data to optimize future influencer marketing efforts and improve ROI
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Influencer Marketing Manager may encounter in the role. Actual projects may vary depending on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does HelloFresh support the growth and development of its influencer marketing team members?
- What are the most significant challenges facing the influencer marketing channel in Spain, and how can this role address them?
- How does HelloFresh measure the success of its influencer marketing campaigns, and what KPIs are most important for this role?
- What opportunities are there for collaboration with other marketing channels and teams within HelloFresh Spain?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to HelloFresh's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your achievements in influencer marketing campaigns
- Demonstrate your understanding of HelloFresh's business and the Spanish market in your application materials
- Follow up with the HelloFresh HR team within 5 business days after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
