π Core Information
πΉ Job Title: Influencer Marketing Manager (m/w/d)
πΉ Company: Lionflence
πΉ Location: Berlin, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: June 10, 2025
πΉ Experience Level: 0-2 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Planning and executing influencer campaigns
- Consulting companies on influencer strategies
- Negotiating contracts and monitoring campaign performance
- Identifying and acquiring new influencers for campaigns
- Working in a dynamic team with flat hierarchies and flexible structures
ASSUMPTION: This role requires strong communication skills, creativity, and a deep understanding of digital trends to succeed in the fast-paced influencer marketing industry.
π Key Responsibilities
β
Plan and execute influencer campaigns, including strategy development, negotiation, and monitoring
β
Consult companies on influencer marketing strategies and best practices
β
Identify and acquire new influencers for campaigns, and maintain relationships with existing ones
β
Monitor campaign performance and create reports on key metrics
β
Collaborate with internal teams and stakeholders to ensure campaign success
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns simultaneously.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: At least 1 year of experience in influencer marketing, influencer relations, online marketing, project management, or a related field
Required Skills:
- Proven experience in influencer marketing or a related field
- Fluency in German and English (written and spoken)
- Strong communication and negotiation skills
- Excellent organizational skills and attention to detail
- Creative problem-solving abilities
- Familiarity with social media platforms and online communities
Preferred Skills:
- Experience with marketing software and tools
- Knowledge of the German influencer market
- Experience in a fast-paced agency environment
ASSUMPTION: Candidates with experience in digital marketing, PR, or sales may also be considered for this role.
π° Compensation & Benefits
Salary Range: β¬35,000 - β¬45,000 per year (AI-estimated, based on experience level and market rates for similar roles in Berlin)
Benefits:
- 30 days of vacation
- Free drinks
- Own smartphone and laptop
Working Hours: Full-time (40 hours per week), with flexible working hours and a results-oriented work environment
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Lionflence is a marketing services company specializing in online marketing, management, and the development of software systems. They offer a 360Β° service package to clients, going beyond traditional marketing agency services.
Company Size: Lionflence has 11-50 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Lionflence was founded in 2018 and is headquartered in Duisburg, Germany, with an office in Berlin.
Company Description:
- Lionflence focuses on online marketing and management, supporting companies in brand building and developing their own software systems.
- The company aims to make a meaningful difference for its clients and be their comprehensive partner for all marketing needs.
- Lionflence offers a 360Β° service package, including services that go beyond the typical offerings of a marketing agency.
Company Specialties:
- Online Marketing
- Management
- Software System Development
Company Website: www.lionflence.com
ASSUMPTION: Lionflence's focus on a 360Β° service package and going beyond traditional marketing agency services sets it apart from competitors and offers unique opportunities for candidates.
π Role Analysis
Career Level: This role is an entry to mid-level position in the influencer marketing field, offering opportunities for growth and development within the company.
Reporting Structure: The Influencer Marketing Manager reports directly to the company's management team and works closely with internal teams and stakeholders.
Work Arrangement: This role is on-site, with flexible working hours and a results-oriented work environment.
Growth Opportunities:
- Learning and developing skills in influencer marketing and related fields
- Gaining experience in client consulting and negotiation
- Potential for career progression within the company as it grows
ASSUMPTION: The company's flat hierarchies and flexible structures provide opportunities for employees to take on additional responsibilities and grow within the organization.
π Location & Work Environment
Office Type: Lionflence's Berlin office is a modern, collaborative workspace with a focus on open communication and teamwork.
Office Location(s): Lise-Meitner StraΓe 39, Berlin, 10589, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene.
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities.
- Berlin's central location in Europe makes it an ideal base for working with international clients.
Work Schedule: The work schedule is full-time (40 hours per week), with flexible working hours and a focus on results and performance.
ASSUMPTION: The company's open-door policy and collaborative work environment contribute to a positive and engaging work culture.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss qualifications and fit for the role
- On-site interview with the management team to discuss the role in more detail and assess cultural fit
- Final decision and job offer
Key Assessment Areas:
- Communication and negotiation skills
- Creativity and problem-solving abilities
- Understanding of digital trends and influencer marketing
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns
- Research Lionflence and the influencer marketing industry to demonstrate your enthusiasm and knowledge
ATS Keywords: Influencer Marketing, Influencer Relations, Online Marketing, Project Management, Account Management, Negotiation, Strategy Development, Monitoring, Reporting, Social Media, Creativity, Communication, Teamwork, Digital Trends, Client Consultation
ASSUMPTION: The application process may vary depending on the number of applicants and the company's hiring timeline.
π οΈ Tools & Technologies
- Social media platforms (e.g., Instagram, TikTok, YouTube)
- Marketing software and tools (e.g., Hootsuite, Buffer, Sprout Social)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
π Cultural Fit Considerations
Company Values:
- Collaboration and teamwork
- Creativity and innovation
- Results-driven and performance-oriented
- Open communication and transparency
Work Style:
- Dynamic and fast-paced
- Results-oriented and focused on performance
- Collaborative and team-based
- Flexible and adaptable
Self-Assessment Questions:
- Do I thrive in a fast-paced, collaborative work environment?
- Am I comfortable working with a diverse range of clients and stakeholders?
- Do I have strong communication and negotiation skills?
- Am I creative and able to think outside the box?
ASSUMPTION: Lionflence values candidates who are proactive, self-motivated, and able to work independently while also collaborating effectively with team members.
β οΈ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Dealing with the dynamic and unpredictable nature of influencer marketing
- Navigating the complexities of client relationships and negotiations
- Adapting to the company's fast-paced and ever-changing work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of digital trends and social media platforms
- Compared to other influencer marketing roles, this position offers a high degree of autonomy and the opportunity to work with a diverse range of clients
- Career progression in this role could lead to positions such as Senior Influencer Marketing Manager, Head of Influencer Marketing, or even founding your own agency
ASSUMPTION: The unique focus on influencer marketing and the company's 360Β° service package set this role apart from similar positions in the industry.
π Sample Projects
- Developing and executing a successful influencer marketing campaign for a major brand launch
- Negotiating contracts and partnerships with influencers and other stakeholders
- Creating and presenting reports on campaign performance and key metrics to clients and internal teams
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
β Key Questions to Ask During Interview
- Can you describe a typical day in this role?
- How does Lionflence support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Lionflence approach client relationships and negotiations?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the expectations for success in this position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns
- Research Lionflence and the influencer marketing industry to demonstrate your enthusiasm and knowledge
- Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.