Lionflence logo

Influencer Marketing Manager (m/w/d)

Lionflence
Full-time
On-site
Berlin, Berlin, Germany
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Influencer Marketing Manager (m/w/d)

πŸ”Ή Company: Lionflence

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and executing influencer campaigns
  • Consulting companies on influencer strategies
  • Negotiating contracts and monitoring campaign performance
  • Identifying and acquiring new influencers for campaigns
  • Working in a dynamic team with flat hierarchies and flexible structures

ASSUMPTION: This role requires strong communication skills, creativity, and a deep understanding of digital trends to succeed in the fast-paced influencer marketing industry.

πŸ“‹ Key Responsibilities

βœ… Plan and execute influencer campaigns, including strategy development, negotiation, and monitoring

βœ… Consult companies on influencer marketing strategies and best practices

βœ… Identify and acquire new influencers for campaigns, and maintain relationships with existing ones

βœ… Monitor campaign performance and create reports on key metrics

βœ… Collaborate with internal teams and stakeholders to ensure campaign success

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 1 year of experience in influencer marketing, influencer relations, online marketing, project management, or a related field

Required Skills:

  • Proven experience in influencer marketing or a related field
  • Fluency in German and English (written and spoken)
  • Strong communication and negotiation skills
  • Excellent organizational skills and attention to detail
  • Creative problem-solving abilities
  • Familiarity with social media platforms and online communities

Preferred Skills:

  • Experience with marketing software and tools
  • Knowledge of the German influencer market
  • Experience in a fast-paced agency environment

ASSUMPTION: Candidates with experience in digital marketing, PR, or sales may also be considered for this role.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on experience level and market rates for similar roles in Berlin)

Benefits:

  • 30 days of vacation
  • Free drinks
  • Own smartphone and laptop

Working Hours: Full-time (40 hours per week), with flexible working hours and a results-oriented work environment

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Lionflence is a marketing services company specializing in online marketing, management, and the development of software systems. They offer a 360Β° service package to clients, going beyond traditional marketing agency services.

Company Size: Lionflence has 11-50 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Lionflence was founded in 2018 and is headquartered in Duisburg, Germany, with an office in Berlin.

Company Description:

  • Lionflence focuses on online marketing and management, supporting companies in brand building and developing their own software systems.
  • The company aims to make a meaningful difference for its clients and be their comprehensive partner for all marketing needs.
  • Lionflence offers a 360Β° service package, including services that go beyond the typical offerings of a marketing agency.

Company Specialties:

  • Online Marketing
  • Management
  • Software System Development

Company Website: www.lionflence.com

ASSUMPTION: Lionflence's focus on a 360Β° service package and going beyond traditional marketing agency services sets it apart from competitors and offers unique opportunities for candidates.

πŸ“Š Role Analysis

Career Level: This role is an entry to mid-level position in the influencer marketing field, offering opportunities for growth and development within the company.

Reporting Structure: The Influencer Marketing Manager reports directly to the company's management team and works closely with internal teams and stakeholders.

Work Arrangement: This role is on-site, with flexible working hours and a results-oriented work environment.

Growth Opportunities:

  • Learning and developing skills in influencer marketing and related fields
  • Gaining experience in client consulting and negotiation
  • Potential for career progression within the company as it grows

ASSUMPTION: The company's flat hierarchies and flexible structures provide opportunities for employees to take on additional responsibilities and grow within the organization.

🌍 Location & Work Environment

Office Type: Lionflence's Berlin office is a modern, collaborative workspace with a focus on open communication and teamwork.

Office Location(s): Lise-Meitner Straße 39, Berlin, 10589, Germany

Geographic Context:

  • Berlin is a vibrant, multicultural city with a thriving tech and startup scene.
  • The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities.
  • Berlin's central location in Europe makes it an ideal base for working with international clients.

Work Schedule: The work schedule is full-time (40 hours per week), with flexible working hours and a focus on results and performance.

ASSUMPTION: The company's open-door policy and collaborative work environment contribute to a positive and engaging work culture.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview to discuss qualifications and fit for the role
  • On-site interview with the management team to discuss the role in more detail and assess cultural fit
  • Final decision and job offer

Key Assessment Areas:

  • Communication and negotiation skills
  • Creativity and problem-solving abilities
  • Understanding of digital trends and influencer marketing
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns
  • Research Lionflence and the influencer marketing industry to demonstrate your enthusiasm and knowledge

ATS Keywords: Influencer Marketing, Influencer Relations, Online Marketing, Project Management, Account Management, Negotiation, Strategy Development, Monitoring, Reporting, Social Media, Creativity, Communication, Teamwork, Digital Trends, Client Consultation

ASSUMPTION: The application process may vary depending on the number of applicants and the company's hiring timeline.

πŸ› οΈ Tools & Technologies

  • Social media platforms (e.g., Instagram, TikTok, YouTube)
  • Marketing software and tools (e.g., Hootsuite, Buffer, Sprout Social)
  • Project management software (e.g., Asana, Trello, Microsoft Project)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration and teamwork
  • Creativity and innovation
  • Results-driven and performance-oriented
  • Open communication and transparency

Work Style:

  • Dynamic and fast-paced
  • Results-oriented and focused on performance
  • Collaborative and team-based
  • Flexible and adaptable

Self-Assessment Questions:

  • Do I thrive in a fast-paced, collaborative work environment?
  • Am I comfortable working with a diverse range of clients and stakeholders?
  • Do I have strong communication and negotiation skills?
  • Am I creative and able to think outside the box?

ASSUMPTION: Lionflence values candidates who are proactive, self-motivated, and able to work independently while also collaborating effectively with team members.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously and meeting tight deadlines
  • Dealing with the dynamic and unpredictable nature of influencer marketing
  • Navigating the complexities of client relationships and negotiations
  • Adapting to the company's fast-paced and ever-changing work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of digital trends and social media platforms
  • Compared to other influencer marketing roles, this position offers a high degree of autonomy and the opportunity to work with a diverse range of clients
  • Career progression in this role could lead to positions such as Senior Influencer Marketing Manager, Head of Influencer Marketing, or even founding your own agency

ASSUMPTION: The unique focus on influencer marketing and the company's 360Β° service package set this role apart from similar positions in the industry.

πŸ“ Sample Projects

  • Developing and executing a successful influencer marketing campaign for a major brand launch
  • Negotiating contracts and partnerships with influencers and other stakeholders
  • Creating and presenting reports on campaign performance and key metrics to clients and internal teams

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day in this role?
  • How does Lionflence support the growth and development of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does Lionflence approach client relationships and negotiations?
  • What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the expectations for success in this position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns
  • Research Lionflence and the influencer marketing industry to demonstrate your enthusiasm and knowledge
  • Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.