Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: Lionflence

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing influencer campaigns
• Consulting companies on influencer strategies
• Negotiating contracts and monitoring campaign performance
• Identifying and acquiring new influencers for campaigns
• Working in a dynamic team with flat hierarchies and flexible structures

ASSUMPTION: This role requires strong communication skills, creativity, and a deep understanding of digital trends to succeed in the fast-paced influencer marketing industry.

📋 Key Responsibilities

✅ Plan and execute influencer campaigns, including strategy development, negotiation, and monitoring

✅ Consult companies on influencer marketing strategies and best practices

✅ Identify and acquire new influencers for campaigns, and maintain relationships with existing ones

✅ Monitor campaign performance and create reports on key metrics

✅ Collaborate with internal teams and stakeholders to ensure campaign success

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 1 year of experience in influencer marketing, influencer relations, online marketing, project management, or a related field

Required Skills:

• Proven experience in influencer marketing or a related field
• Fluency in German and English (written and spoken)
• Strong communication and negotiation skills
• Excellent organizational skills and attention to detail
• Creative problem-solving abilities
• Familiarity with social media platforms and online communities

Preferred Skills:

• Experience with marketing software and tools
• Knowledge of the German influencer market
• Experience in a fast-paced agency environment

ASSUMPTION: Candidates with experience in digital marketing, PR, or sales may also be considered for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on experience level and market rates for similar roles in Berlin)

Benefits:

• 30 days of vacation
• Free drinks
• Own smartphone and laptop

Working Hours: Full-time (40 hours per week), with flexible working hours and a results-oriented work environment

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Lionflence is a marketing services company specializing in online marketing, management, and the development of software systems. They offer a 360° service package to clients, going beyond traditional marketing agency services.

Company Size: Lionflence has 11-50 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Lionflence was founded in 2018 and is headquartered in Duisburg, Germany, with an office in Berlin.

Company Description:

• Lionflence focuses on online marketing and management, supporting companies in brand building and developing their own software systems.
• The company aims to make a meaningful difference for its clients and be their comprehensive partner for all marketing needs.
• Lionflence offers a 360° service package, including services that go beyond the typical offerings of a marketing agency.

Company Specialties:

• Online Marketing
• Management
• Software System Development

Company Website: www.lionflence.com

ASSUMPTION: Lionflence's focus on a 360° service package and going beyond traditional marketing agency services sets it apart from competitors and offers unique opportunities for candidates.

📊 Role Analysis

Career Level: This role is an entry to mid-level position in the influencer marketing field, offering opportunities for growth and development within the company.

Reporting Structure: The Influencer Marketing Manager reports directly to the company's management team and works closely with internal teams and stakeholders.

Work Arrangement: This role is on-site, with flexible working hours and a results-oriented work environment.

Growth Opportunities:

• Learning and developing skills in influencer marketing and related fields
• Gaining experience in client consulting and negotiation
• Potential for career progression within the company as it grows

ASSUMPTION: The company's flat hierarchies and flexible structures provide opportunities for employees to take on additional responsibilities and grow within the organization.

🌍 Location & Work Environment

Office Type: Lionflence's Berlin office is a modern, collaborative workspace with a focus on open communication and teamwork.

Office Location(s): Lise-Meitner Straße 39, Berlin, 10589, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene.
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities.
• Berlin's central location in Europe makes it an ideal base for working with international clients.

Work Schedule: The work schedule is full-time (40 hours per week), with flexible working hours and a focus on results and performance.

ASSUMPTION: The company's open-door policy and collaborative work environment contribute to a positive and engaging work culture.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit for the role
• On-site interview with the management team to discuss the role in more detail and assess cultural fit
• Final decision and job offer

Key Assessment Areas:

• Communication and negotiation skills
• Creativity and problem-solving abilities
• Understanding of digital trends and influencer marketing
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns
• Research Lionflence and the influencer marketing industry to demonstrate your enthusiasm and knowledge

ATS Keywords: Influencer Marketing, Influencer Relations, Online Marketing, Project Management, Account Management, Negotiation, Strategy Development, Monitoring, Reporting, Social Media, Creativity, Communication, Teamwork, Digital Trends, Client Consultation

ASSUMPTION: The application process may vary depending on the number of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, TikTok, YouTube)
• Marketing software and tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Collaboration and teamwork
• Creativity and innovation
• Results-driven and performance-oriented
• Open communication and transparency

Work Style:

• Dynamic and fast-paced
• Results-oriented and focused on performance
• Collaborative and team-based
• Flexible and adaptable

Self-Assessment Questions:

• Do I thrive in a fast-paced, collaborative work environment?
• Am I comfortable working with a diverse range of clients and stakeholders?
• Do I have strong communication and negotiation skills?
• Am I creative and able to think outside the box?

ASSUMPTION: Lionflence values candidates who are proactive, self-motivated, and able to work independently while also collaborating effectively with team members.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Dealing with the dynamic and unpredictable nature of influencer marketing
• Navigating the complexities of client relationships and negotiations
• Adapting to the company's fast-paced and ever-changing work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of digital trends and social media platforms
• Compared to other influencer marketing roles, this position offers a high degree of autonomy and the opportunity to work with a diverse range of clients
• Career progression in this role could lead to positions such as Senior Influencer Marketing Manager, Head of Influencer Marketing, or even founding your own agency

ASSUMPTION: The unique focus on influencer marketing and the company's 360° service package set this role apart from similar positions in the industry.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a major brand launch
• Negotiating contracts and partnerships with influencers and other stakeholders
• Creating and presenting reports on campaign performance and key metrics to clients and internal teams

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day in this role?
• How does Lionflence support the growth and development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Lionflence approach client relationships and negotiations?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns
• Research Lionflence and the influencer marketing industry to demonstrate your enthusiasm and knowledge
• Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.