- Job Title: Influencer Marketing Manager (m/w/d)
- Company: TIM Company GmbH
- Location: Berlin, Germany
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 18, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: On-site (Hybrid, 2-3 days/week in the office)
π Job Overview
Key aspects of this role include:
- Developing and executing creative influencer campaigns in the health and aesthetics sector.
- Collaborating with international influencers and internal teams to produce engaging content.
- Analyzing campaign performance and optimizing strategies based on KPIs.
- Building and maintaining relationships with influencers and industry partners.
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong communication skills. It's ideal for candidates with a passion for influencer marketing and a keen interest in the health and aesthetics industry.
π Key Responsibilities
- β Plan, implement, and manage influencer campaigns in hair transplants, dental treatments, and aesthetic medicine.
- β Identify, acquire, and negotiate contracts with relevant influencers on Instagram, YouTube, and TikTok.
- β Maintain and expand the existing influencer network.
- β Organize content productions, trips, and shootings (including international locations).
- β Monitor campaign performance, track KPIs, and create performance reports.
- β Collaborate with the video team, manage content, and contribute to marketing efforts.
- β Develop new creative campaign ideas and viral formats.
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple projects and deadlines.
π― Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, or a related field.
Experience:
- 2-5 years of experience in influencer marketing, preferably in the health or beauty sectors.
Required Skills:
- Proven experience in influencer marketing and campaign management.
- Strong communication and negotiation skills in German and English.
- Excellent organizational skills and ability to work independently.
- Proficiency in social media platforms and trends.
- Willingness to travel 1-2 times per quarter.
Preferred Skills:
- Experience in the medical tourism industry.
- Fluency in additional languages (e.g., Turkish, French).
- Familiarity with content creation and video production.
ASSUMPTION: Candidates with a proven track record in influencer marketing and a genuine interest in the health and aesthetics industry are most likely to succeed in this role.
π° Compensation & Benefits
Salary Range: β¬3,000 - β¬4,000 per month (gross). *Assumption based on industry standards for mid-level marketing roles in Berlin.*
Benefits:
- Inspiring team of marketing and medical professionals.
- International projects with real impact on people's lives.
- Modern workplace in the heart of Berlin.
- Flexible working hours and remote work options.
- Regular training, events, and team meetings.
- Career growth opportunities in a fast-growing environment.
Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options.
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Berlin. The final offer may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
- Industry: Marketing Services, focusing on medical tourism and digital marketing.
- Company Size: Small (2-10 employees), allowing for close collaboration and quick decision-making.
- Founded: 2016, with a strong focus on growth and innovation.
- Company Description: TIM Company GmbH is a leading marketing and consulting agency specializing in international medical tourism. They connect people with top clinics for hair transplants, aesthetic treatments, and dental care.
- Company Specialties: Digital marketing, medical tourism, hair transplants, plastic surgery, dental implants, advertorials, online PR, Google Ads, and PPC.
π Role Analysis
- Career Level: Mid-level, with opportunities for growth and advancement.
- Reporting Structure: This role reports directly to the Marketing Director and works closely with the video team and external influencers.
- Work Arrangement: Hybrid, with 2-3 days per week in the office and the rest of the time working remotely.
- Growth Opportunities: As the company grows, there may be opportunities to take on more responsibilities, lead teams, or specialize in specific areas of interest.
π Location & Work Environment
- Office Type: Modern, collaborative workspace in the heart of Berlin.
- Office Location: Rheinsberger StraΓe 76/77, c/o Factory Berlin, 10115 Berlin, Germany.
- Geographic Context: Berlin offers a vibrant cultural scene, diverse neighborhoods, and a thriving tech industry.
- Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options.
πΌ Interview & Application Insights
- Typical Process: Online application review β Phone/Video screen β On-site interview β Final decision.
- Key Assessment Areas: Influencer marketing experience, communication skills, cultural fit, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Showcase your understanding of the health and aesthetics industry and influencer marketing trends.
- Prepare examples of successful influencer campaigns you've managed or contributed to.
π οΈ Tools & Technologies
- Social media platforms (Instagram, YouTube, TikTok)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Hootsuite Insights)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
π Cultural Fit Considerations
- Company Values: Innovation, collaboration, excellence, and passion.
- Work Style: Fast-paced, dynamic, and creative. The team values autonomy, initiative, and a hands-on approach.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest influencer marketing trends and strategies?
- Can you provide an example of a successful influencer campaign you've managed, and what made it successful?
- How do you approach building and maintaining relationships with influencers and industry partners?
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously.
- Dealing with the unpredictability of influencer availability and content production.
- Balancing creative and strategic aspects of the role.
- Working with international influencers and teams across different time zones.
π Similar Roles Comparison
- How this role differs from related positions: This role focuses specifically on the health and aesthetics industry, requiring a strong understanding of medical tourism and related treatments.
- Industry-specific context: The medical tourism industry is growing, with increasing demand for high-quality, personalized care.
- Career path comparison: This role can lead to senior marketing positions, specializations in specific treatment areas, or management roles within the company.
π Sample Projects
- Managing an international influencer campaign for a hair transplant clinic, including content production, scheduling, and performance tracking.
- Collaborating with a dental clinic to create a series of educational videos featuring influencers sharing their personal dental journeys.
- Developing a TikTok strategy for a plastic surgery clinic, focusing on before-and-after content and patient testimonials.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the medical tourism industry, and how does this role address them?
- How does the company support the growth and development of its employees?
- What are the most successful influencer marketing campaigns the company has run, and what made them successful?
- How does the company approach measuring the ROI of influencer marketing campaigns?
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://timcompany.de/careers).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of successful influencer campaigns you've managed or contributed to.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
- β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.