📌 Core Information
🔹 Job Title: Social Media & Influencer Manager
🔹 Company: AccorHotel
🔹 Location: Lusail, Qatar
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive social media strategies
- Creating engaging content and managing influencer relationships
- Collaborating with design teams and executing social media campaigns
- Analyzing data to refine strategies and enhance brand presence
ASSUMPTION: This role requires a strategic mindset, creativity, and strong communication skills to effectively manage social media platforms and influencer partnerships.
📋 Key Responsibilities
✅ Developing and implementing social media strategies aligned with overall marketing goals
✅ Creating engaging and shareable content across various social media platforms
✅ Generating creative and compelling content, including graphics, videos, and written copy
✅ Collaborating with the design team to ensure visual consistency and brand messaging
✅ Identifying and establishing relationships with relevant influencers in the industry
✅ Negotiating and managing influencer partnerships, ensuring alignment with brand values and marketing objectives
✅ Conceptualizing and executing social media campaigns to drive brand awareness, engagement, and conversions
✅ Using data-driven insights to refine strategies and enhance social media presence
✅ Responding promptly to comments, messages, and mentions on social media platforms
ASSUMPTION: This role requires a proactive approach to staying updated with social media trends and platforms' best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field
Experience: Proven experience as a Social Media Manager or similar role for at least 4 years
Required Skills:
- In-depth knowledge of social media platforms, trends, and best practices
- Experience in influencer marketing and relationship management
- Strong creative and writing skills, with an eye for visual aesthetics
- Proficient in social media analytics tools
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience in the hospitality industry
- Fluency in Arabic
ASSUMPTION: While not explicitly stated, experience in the hospitality industry and fluency in Arabic may be beneficial for this role in Qatar.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Social Media Manager role in Qatar with 5-10 years of experience, the estimated salary range is QAR 25,000 - 35,000 per month.
Benefits:
- Accommodation and transportation allowance
- Medical insurance
- Discounted hotel stays and F&B outlets
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work evenings and weekends as needed.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.
Company Size: AccorHotel is a large corporation with over 10,000 employees globally. This size offers extensive resources and opportunities for career growth.
Founded: AccorHotel was founded in 1967 and has since grown into one of the world's leading hospitality companies.
Company Description:
- AccorHotel is a world-leading travel & lifestyle group offering unique experiences in more than 4,800 hotels and resorts across 100 countries.
- The group has a portfolio of 30 leading hotel brands, including Sofitel, Pullman, MGallery, Novotel, Mercure, ibis, and more.
- AccorHotel is committed to sustainable development and responsible tourism practices.
Company Specialties:
- Hotel operations and management
- Loyalty programs and customer relationships
- Food and beverage services
- Meetings and events
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse brand portfolio provide ample opportunities for career advancement and international exposure.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior roles within the marketing or communications departments.
Reporting Structure: The Social Media & Influencer Manager will report directly to the Marketing Manager or a similar role within the hotel's management team.
Work Arrangement: This role is on-site, with the possibility of remote work for specific tasks or during exceptional circumstances.
Growth Opportunities:
- Progression to a senior marketing or communications role within the hotel or the broader AccorHotel group
- Expanding responsibilities to include additional marketing channels or departments
- International assignments or secondments to other AccorHotel properties worldwide
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and develop their careers in various directions.
🌍 Location & Work Environment
Office Type: The office is located within the Rixos Premium Qetaifan Island North hotel, offering a modern and luxurious work environment.
Office Location(s): Lusail, Qatar
Geographic Context:
- Lusail is a rapidly developing city in Qatar, located approximately 23 kilometers north of Doha.
- The city is home to several high-end residential communities, retail outlets, and entertainment facilities.
- Lusail is expected to host the opening and closing ceremonies of the 2022 FIFA World Cup.
Work Schedule: The work schedule is typically Monday to Friday, with flexibility to work evenings and weekends as needed to manage social media platforms and engage with influencers.
ASSUMPTION: The modern and luxurious work environment at Rixos Premium Qetaifan Island North offers a comfortable and inspiring setting for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager or a panel of interviewers
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Influencer marketing and relationship management
- Data analysis and reporting
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media campaigns, content creation, and influencer partnerships
- Demonstrate your understanding of the hospitality industry and AccorHotel's brand values
- Prepare questions to ask the interviewer about the company, team, or role to showcase your interest and engagement
ATS Keywords: Social Media Strategy, Content Creation, Influencer Marketing, Relationship Management, Data Analysis, Communication Skills, Creative Writing, Visual Aesthetics, Social Media Analytics, Campaign Execution, Negotiation, Brand Messaging, Trend Analysis
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the hotel's management team.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, Buffer, etc.)
- Design tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely available.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Innovation
- Spirit of Service
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Culturally sensitive and inclusive
Self-Assessment Questions:
- How do you embody AccorHotel's core values in your daily work?
- Can you provide an example of a time when you successfully managed a challenging influencer relationship?
- How do you stay organized and manage your time when juggling multiple social media platforms and campaigns?
ASSUMPTION: AccorHotel values diversity and inclusion, fostering a work environment that respects and appreciates individual differences.
⚠️ Potential Challenges
- Managing multiple social media platforms and creating engaging content consistently
- Keeping up with the fast-paced nature of social media trends and algorithms
- Building and maintaining strong relationships with influencers in the hospitality industry
- Adapting to the unique cultural landscape and regulations of Qatar
ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and cultural sensitivity to overcome these challenges.
📈 Similar Roles Comparison
- Compared to a Digital Marketing Manager role, this position focuses more on social media and influencer marketing, with less emphasis on SEO, PPC, and email marketing
- In the hospitality industry, this role is similar to a Social Media Manager or Marketing Communications Manager position, with a focus on driving brand awareness and engagement through social media channels
- Career progression may involve moving into a senior marketing or communications role within the hotel or the broader AccorHotel group
ASSUMPTION: This role offers a unique blend of marketing and communications responsibilities, with a focus on social media and influencer marketing within the hospitality industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new hotel opening or renovation
- Managing influencer partnerships to showcase hotel amenities and experiences
- Creating engaging content for social media platforms, such as photos, videos, and written posts
ASSUMPTION: Sample projects for this role will involve creating and executing social media campaigns, managing influencer relationships, and developing engaging content.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and revenue management?
- What are the most significant challenges facing the social media presence of the hotel or the broader AccorHotel group?
- How does AccorHotel support the professional development and growth of its employees?
- What are the expectations for travel and on-site presence, given the hotel's location in Lusail?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and engagement with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the company, team, or role to showcase your interest and engagement
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
