Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: Lionflence

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing influencer campaigns
• Advising companies on influencer marketing strategies
• Negotiating contracts and monitoring campaign performance
• Identifying and acquiring new influencers for campaigns
• Working in a dynamic team with flat hierarchies and flexible structures

ASSUMPTION: This role requires strong communication and negotiation skills, as well as a deep understanding of social media networks and digital trends.

📋 Key Responsibilities

✅ Serve as the point of contact for influencer campaigns

✅ Plan and execute influencer campaigns and other marketing measures

✅ Advise companies on influencer marketing strategies and lead negotiations

✅ Develop effective strategies in collaboration with the internal team

✅ Negotiate contracts and prices with providers and service providers (cooperation partners) in coordination with the internal team

✅ Identify and acquire new influencers for existing and future campaigns

✅ Monitor campaign performance and create reports and evaluations

ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Not specified (assumed relevant degree or equivalent experience)

Experience: At least 1 year of experience in influencer marketing, influencer relations, online marketing, project management, account management, or sales

Required Skills:

• Proven experience in influencer marketing or related fields
• Interest and understanding of current digital and consumer trends
• Fluency in German and English (written and spoken)
• Strong communication and negotiation skills
• High creativity and motivation
• Secure handling of all common social media networks and online communities

Preferred Skills:

• Experience in the conception and/or implementation of social media and influencer marketing campaigns

ASSUMPTION: Candidates with relevant experience in digital marketing agencies, project management, or sales may also be considered.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for entry-level to 2 years of experience in Germany)

Benefits:

• 30 days of vacation
• Free drinks
• Own smartphone
• Own laptop

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level to 2 years of experience in influencer marketing in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team environment with opportunities for growth and impact)

Founded: 2018 (Young company with a dynamic and innovative culture)

Company Description:

• Lionflence is a young company specializing in online marketing and management
• Offers a comprehensive 360° service package as a Circle-of-Marketing, going beyond traditional marketing agency services
• Supports companies in brand building and develops its own software systems

Company Specialties:

• Online Marketing
• Influencer Marketing
• Management

Company Website: lionflence.com

ASSUMPTION: Lionflence's focus on being a Circle-of-Marketing sets it apart from traditional marketing agencies, offering applicants a unique opportunity to work in a innovative and comprehensive marketing environment.

📊 Role Analysis

Career Level: Entry-level to 2 years (Opportunities for growth and development within the role and the company)

Reporting Structure: Not specified (assumed to report directly to the marketing or management team)

Work Arrangement: On-site (with opportunities for remote work or hybrid arrangements, depending on the company's policies)

Growth Opportunities:

• Expanding responsibilities and taking on more complex projects as experience grows
• Potential to move into management or leadership roles within the company
• Opportunities to work on diverse projects and campaigns, gaining a broad range of experience

ASSUMPTION: As a young and growing company, Lionflence offers strong potential for career growth and development.

🌍 Location & Work Environment

Office Type: Co-working or shared office space (based on the provided address)

Office Location(s): Lise-Meitner Straße 39, Berlin, 10589, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech and startup scene
• Excellent public transportation and numerous cultural attractions
• High cost of living compared to other German cities, but competitive salaries in the tech and marketing industries

Work Schedule: Standard full-time work hours (9:00 AM - 6:00 PM, Monday - Friday, with flexibility for remote work or hybrid arrangements)

ASSUMPTION: The work environment at Lionflence is likely to be dynamic, collaborative, and fast-paced, reflecting the company's focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the marketing or management team
• Final interview or assessment, depending on the company's hiring process

Key Assessment Areas:

• Communication and negotiation skills
• Understanding of social media networks and digital trends
• Creativity and motivation
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience and achievements in influencer marketing or related fields
• Demonstrate a strong understanding of digital trends and social media networks
• Tailor your resume and cover letter to emphasize your fit for the role and the company's values
• Prepare examples of successful influencer marketing campaigns or projects you've worked on

ATS Keywords: Influencer Marketing, Influencer Relations, Online Marketing, Social Media, Project Management, Account Management, Negotiation, Strategy Development, Monitoring, Reporting, Creativity, Communication, Digital Trends, Teamwork, Fluent German, Fluent English

ASSUMPTION: The application process at Lionflence is likely to be competitive, with a focus on finding candidates who possess strong communication and negotiation skills, as well as a deep understanding of social media networks and digital trends.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Twitter, etc.)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on achieving goals
• Open and inclusive, with a focus on diversity and inclusion

Self-Assessment Questions:

• Do I possess strong communication and negotiation skills?
• Am I passionate about digital trends and social media networks?
• Do I thrive in a dynamic and collaborative work environment?

ASSUMPTION: Lionflence values candidates who are creative, motivated, and able to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• High responsibility and expectations for a relatively junior role
• Fast-paced work environment that may require long hours or quick turnaround times
• Potential for competition and turnover in the influencer marketing industry
• High cost of living in Berlin, which may impact the affordability of the role for some candidates

ASSUMPTION: While Lionflence offers a unique and innovative work environment, candidates should be prepared for the challenges that come with working in a fast-paced and competitive industry.

📈 Similar Roles Comparison

• Influencer Marketing Manager (m/w/d) at Lionflence vs. Influencer Marketing Specialist at a larger agency: The role at Lionflence may offer more responsibility and growth opportunities, but may also require more experience and skills than a specialist role at a larger agency.
• Industry-specific context: The influencer marketing industry is rapidly evolving, with new platforms and trends emerging constantly. Candidates should be prepared to stay up-to-date with the latest developments and adapt their strategies accordingly.
• Career path comparison: A role as an Influencer Marketing Manager (m/w/d) at Lionflence may provide a strong foundation for a career in marketing, with opportunities to move into management or leadership roles within the company or the industry.

ASSUMPTION: When comparing similar roles, candidates should consider the size and culture of the company, as well as the specific responsibilities and growth opportunities offered by each role.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a major brand launch
• Conducting market research and analysis to identify trends and opportunities in the influencer marketing landscape
• Negotiating contracts and pricing with influencers and service providers to maximize campaign value and efficiency

ASSUMPTION: Sample projects should demonstrate the candidate's ability to plan, execute, and evaluate influencer marketing campaigns, as well as their understanding of the industry and its trends.

❓ Key Questions to Ask During Interview

• Can you describe the typical structure of an influencer marketing campaign at Lionflence?
• How does Lionflence approach collaboration and communication with clients and influencers?
• What are the most rewarding and challenging aspects of working in influencer marketing at Lionflence?
• How does Lionflence support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Interview questions should focus on understanding the company's approach to influencer marketing, as well as the specific responsibilities and growth opportunities offered by the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns or projects you've worked on
• Follow up with Lionflence one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.