Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: CreatorJobs

🔹 Location: Frankfurt, Hesse, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing influencer marketing campaigns from kickoff to reporting
• Creating strategic briefings based on client requirements
• Communicating with and matching creators to campaigns
• Coordinating script creation, approval, deadlines, and feedback
• Collaborating with cross-functional teams, including copywriters, creator management, and sales
• Monitoring budgets, timings, and campaign results

ASSUMPTION: This role requires a high level of organization, communication, and creativity to manage multiple campaigns and stakeholders effectively.

📋 Key Responsibilities

✅ Serve as the central point of contact for clients, managing campaigns from kickoff to reporting

✅ Create strategic briefings based on client requirements

✅ Communicate with and match creators to campaigns

✅ Coordinate script creation, approval, deadlines, and feedback

✅ Ensure smooth campaign operations, both operatively and in terms of content

✅ Collaborate with cross-functional teams, including copywriters, creator management, and sales

✅ Monitor budgets, timings, and campaign results

ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to balance multiple campaigns and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in influencer marketing, social media, or campaign management

Required Skills:

• Excellent communication skills in German and English
• Strong understanding of content trends on social media platforms
• Proven experience in influencer marketing or social media campaigns
• Ability to work independently and manage multiple projects
• Strong organizational skills and attention to detail

Preferred Skills:

• Fluency in additional languages
• Experience with creator management tools
• Knowledge of the German influencer marketing landscape

ASSUMPTION: Candidates with experience in agency settings may have an advantage, as this role involves managing multiple clients and campaigns.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Flexible working hours
• Home office options
• Company events and team-building activities
• Access to learning and development opportunities

Working Hours: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Germany's influencer marketing industry.

📌 Applicant Insights

🔍 Company Context

Industry: Influencer marketing and creator economy

Company Size: Small to medium (51-200 employees)

Founded: 2018

Company Description:

• CreatorJobs connects brands with over 7,000 creators to produce authentic content for social media and ads
• The company helps businesses scale their brand message through creator content, strategically, data-driven, and efficiently
• CreatorJobs is a fast-growing startup with a strong focus on innovation and creativity

Company Specialties:

• Influencer marketing campaigns
• Creator management and matching
• Social media content production
• Data-driven marketing strategies

Company Website: creatorjobs.com

ASSUMPTION: As a startup, CreatorJobs offers a dynamic and fast-paced work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth into a senior or management position

Reporting Structure: This role reports directly to the Head of Marketing or a similar leadership position

Work Arrangement: On-site with some flexibility for remote work, particularly for experienced candidates

Growth Opportunities:

• Expanding into new markets and platforms
• Developing expertise in emerging trends and technologies
• Advancing to a senior or management role within the marketing department

ASSUMPTION: This role offers significant growth potential as the influencer marketing industry continues to evolve and expand.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on creativity and innovation

Office Location(s): Frankfurt am Main, Germany

Geographic Context:

• Frankfurt is a major financial hub and offers a vibrant cultural scene
• The city is well-connected by public transportation and has a high quality of life
• Frankfurt is home to a diverse and growing influencer marketing community

Work Schedule: Standard business hours with some flexibility for remote work

ASSUMPTION: The Frankfurt office provides a dynamic and inspiring work environment that fosters collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the marketing team and a creator or client representative
• Final interview with the Head of Marketing or a similar leadership position

Key Assessment Areas:

• Communication and interpersonal skills
• Understanding of influencer marketing trends and best practices
• Project management and organizational skills
• Cultural fit and alignment with CreatorJobs' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Demonstrate a strong understanding of the influencer marketing landscape and CreatorJobs' unique value proposition
• Prepare examples of successful influencer marketing campaigns you've managed or contributed to

ATS Keywords: Influencer Marketing, Social Media, Campaign Management, Communication, Content Creation, Budget Management, Deadline Management, Creativity, Strategic Thinking, Collaboration, Trend Analysis, Brand Awareness, Client Management, Scripting, Feedback Coordination

ASSUMPTION: The application process at CreatorJobs is designed to assess candidates' skills, experience, and cultural fit, with a strong emphasis on communication and creativity.

🛠️ Tools & Technologies

• Creator management platforms (e.g., Grin, Upfluence, AspireIQ)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management software (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Data-driven decision making
• Transparency and open communication
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on performance
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in influencer marketing?
• Can you provide an example of a successful influencer marketing campaign you've managed or contributed to?
• How do you balance multiple projects and deadlines in a fast-paced work environment?
• How do you approach collaboration and communication with diverse stakeholders, including creators and clients?

ASSUMPTION: Candidates who demonstrate a strong understanding of CreatorJobs' values and a compatible work style will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to the fast-paced and evolving influencer marketing landscape
• Balancing the needs and expectations of clients, creators, and internal stakeholders
• Maintaining a strong work-life balance in a dynamic and demanding role

ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a focus on prioritization and time management.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of influencer marketing trends and creator dynamics
• In comparison to other marketing roles, this position offers a high degree of creativity and autonomy in campaign management
• Career progression in influencer marketing may involve expanding into new markets, platforms, or leadership positions

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, particularly in terms of creativity, autonomy, and the dynamic nature of the influencer marketing industry.

📝 Sample Projects

• Managing a high-profile influencer marketing campaign for a major brand launch
• Developing and executing a data-driven influencer marketing strategy for a B2B client
• Collaborating with creators to produce engaging and on-brand content for a social media advertising campaign

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges associated with this role, from strategic planning to creative execution and campaign management.

❓ Key Questions to Ask During Interview

• How does CreatorJobs approach creator matching and campaign strategy?
• Can you describe the team structure and dynamics within the marketing department?
• How does CreatorJobs support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure campaign success, and how are they tracked and analyzed?
• How does CreatorJobs foster a creative and innovative work environment?

ASSUMPTION: These questions are designed to provide insight into the company's approach to influencer marketing, team dynamics, professional development, and campaign measurement, as well as the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful influencer marketing campaigns you've managed or contributed to
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.