📌 Core Information
🔹 Job Title: Influencer Marketing Manager (m/w/d) - Remote
🔹 Company: Gusti Leder GmbH
🔹 Location: Remote (India)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to enhance brand and product positioning.
- Leading the marketing team and creating innovative campaigns for increased brand awareness and customer engagement.
- Managing influencer collaborations for targeted brand placement.
- Analyzing market trends and customer behavior to identify growth opportunities and optimize marketing budget.
- Monitoring campaign success and deriving new insights for continuous improvement.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of influencer marketing and customer behavior.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies to position the brand and products effectively.
✅ Leading the marketing team and creating innovative campaigns to boost brand awareness and customer engagement.
✅ Managing influencer collaborations for targeted brand placement and ensuring successful partnerships.
✅ Analyzing market trends and customer behavior to identify growth opportunities and optimize marketing budget.
✅ Monitoring campaign success and deriving new insights for continuous improvement.
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field.
Experience: At least 5 years of experience in marketing, with a focus on influencer collaboration and campaign development.
Required Skills:
- Proven success in developing and implementing marketing strategies.
- Strong analytical skills and data interpretation abilities.
- Proven leadership skills and team management experience.
- Excellent communication and interpersonal skills in German and English.
Preferred Skills:
- Experience in the fashion or retail industry.
- Fluency in additional languages.
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in influencer collaboration and campaign success.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated, based on industry standards for the role and experience level)
Benefits:
- Competitive salary package, including overtime compensation.
- Exceptional benefits, such as attractive premium system, flexible working hours, employee discounts, regular massages, and yoga sessions.
- Inspiring work culture with flat hierarchies, open communication, and regular team events.
- Free lunch twice a week.
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work arrangement.
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Gusti Leder is known for its commitment to transparency, quality, and slow fashion principles.
Company Size: 51-200 employees. This size allows for a more personal work environment and the opportunity to make a significant impact.
Founded: 2009. Gusti Leder has been growing and expanding its reach since its founding 14 years ago.
Company Description:
- Gusti Leder is a retail company that uses leather as its primary material and focuses on sustainability, slow fashion, and transparency.
- The company offers a wide range of products, including bags, backpacks, accessories, and stationery, all made from high-quality leather.
- Gusti Leder is committed to ethical production and supports local producers to maintain high-quality standards.
Company Specialties:
- Transparency and ethical production
- Slow fashion principles
- High-quality leather products
Company Website: https://www.gusti-leder.de/
ASSUMPTION: Gusti Leder's commitment to sustainability, transparency, and slow fashion sets it apart in the fashion industry and creates a unique work environment.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers the opportunity to lead a team and make a significant impact on the company's marketing efforts.
Reporting Structure: The Influencer Marketing Manager reports directly to the Marketing Director and oversees the marketing team.
Work Arrangement: Remote (Solely). This role offers the flexibility to work from anywhere in India, with a focus on results and regular communication with the team.
Growth Opportunities:
- Potential career progression to Marketing Director or other senior leadership roles within the marketing department.
- Opportunities to expand skills and knowledge in influencer marketing, campaign development, and team leadership.
- Chance to grow with the company as it continues to expand and solidify its position in the market.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and make a lasting impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Remote (Solely). Gusti Leder offers a fully remote work arrangement for this role, allowing employees to work from anywhere in India.
Office Location(s): The company has offices in Rostock and Berlin, Germany, but this role can be performed remotely from anywhere in India.
Geographic Context:
- India is the world's second-largest market for fashion and apparel, with a growing demand for sustainable and ethical products.
- The remote work arrangement allows employees to live and work in any part of India, offering a wide range of lifestyle and cultural experiences.
- Gusti Leder's commitment to sustainability and ethical production aligns with the growing consumer preference for responsible fashion brands in India.
Work Schedule: Full-time (40 hours per week), with flexible working hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement offers employees the flexibility to balance work and personal life, while also providing the opportunity to work for a company committed to sustainability and ethical production.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the Marketing Director to discuss the role, responsibilities, and expectations.
- Final interview or assessment to evaluate skills and fit for the position.
Key Assessment Areas:
- Marketing strategy development and implementation
- Influencer collaboration and campaign management
- Data analysis and interpretation
- Leadership skills and team management
- Communication and interpersonal skills in German and English
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, influencer collaboration success stories, and relevant skills.
- Prepare examples of marketing campaigns you've developed and executed, focusing on results and impact.
- Demonstrate your understanding of Gusti Leder's values and commitment to sustainability and ethical production.
ATS Keywords: Marketing strategy, influencer collaboration, campaign development, team leadership, data analysis, German language skills, remote work
ASSUMPTION: The application process is designed to evaluate candidates' marketing skills, leadership potential, and cultural fit with Gusti Leder's values and commitment to sustainability.
🛠️ Tools & Technologies
- Social media platforms (e.g., Instagram, Facebook, TikTok)
- Marketing automation tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Transparency and honesty in all aspects of business
- Commitment to sustainability and ethical production
- Customer focus and a passion for creating high-quality products
Work Style:
- Collaborative and team-oriented, with a focus on open communication and regular feedback
- Results-driven, with a strong emphasis on data analysis and continuous improvement
- Flexible and adaptable, with the ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- Do you share Gusti Leder's commitment to transparency, sustainability, and ethical production?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative work environment and enjoy working with a team to achieve common goals?
ASSUMPTION: Gusti Leder values candidates who align with their commitment to sustainability, ethical production, and open communication, as well as those who are comfortable working remotely and collaborating effectively with a team.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent communication and collaboration
- Balancing multiple projects and priorities while working independently
- Adapting to a fast-panging industry and staying up-to-date with the latest marketing trends and tools
- Developing and maintaining effective influencer relationships in a competitive market
ASSUMPTION: These challenges can be overcome with strong leadership skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of the influencer landscape and trends.
- Gusti Leder's commitment to sustainability and ethical production sets it apart from other fashion retailers, offering a unique opportunity for candidates passionate about responsible fashion.
- This role offers significant growth potential and the opportunity to make a lasting impact on the company's marketing efforts, with the potential to advance to senior leadership positions within the marketing department.
ASSUMPTION: This role is unique in its focus on influencer marketing and commitment to sustainability, offering a compelling opportunity for candidates passionate about responsible fashion and influencer collaboration.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign that increases brand awareness and drives sales
- Analyzing market trends and customer behavior to identify new growth opportunities and optimize marketing budget
- Managing a team to create and implement innovative marketing campaigns that enhance brand positioning and customer engagement
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on influencer collaboration, campaign development, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current influencer marketing strategy and how my role would contribute to its evolution?
- How does Gusti Leder support the growth and development of its employees, particularly in the marketing department?
- Can you provide examples of successful influencer collaborations and their impact on the brand's growth and customer engagement?
- How does Gusti Leder measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's long-term vision for influencer marketing, and how does this role contribute to achieving that vision?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, commitment to the company's success, and eagerness to contribute to its long-term growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your marketing experience, influencer collaboration success stories, and relevant skills.
- Prepare examples of marketing campaigns you've developed and executed, focusing on results and impact.
- Demonstrate your understanding of Gusti Leder's values and commitment to sustainability and ethical production.
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
