📌 Core Information
🔹 Job Title: Influencer Marketing Manager (m/w/d) - Remote
🔹 Company: Gusti Leder GmbH
🔹 Location: Remote (India)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to enhance brand positioning
- Leading the marketing team in creating innovative campaigns
- Initiating and managing collaborations with influencers for targeted brand placement
- Analyzing market trends and customer behavior to identify growth opportunities
- Optimizing marketing budget allocation and measuring campaign success
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of influencer marketing and campaign development.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies to enhance brand positioning
✅ Leading the marketing team in creating innovative campaigns to increase brand awareness and customer engagement
✅ Initiating and managing collaborations with influencers for targeted brand placement
✅ Analyzing market trends and customer behavior to identify growth opportunities and optimize marketing budget allocation
✅ Measuring campaign success and using data-driven insights to inform future strategies
ASSUMPTION: This role requires a strong analytical mindset, excellent leadership skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: At least 5 years of experience in marketing, with a focus on influencer marketing and campaign development
Required Skills:
- Proven success in developing and executing marketing strategies
- Strong analytical skills and data interpretation
- Excellent leadership skills and team management
- Fluency in German (required) and English (preferred)
Preferred Skills:
- Experience in the fashion or retail industry
- Knowledge of the Indian market
- Familiarity with marketing automation tools
ASSUMPTION: Candidates with relevant experience in influencer marketing and campaign development are strongly preferred.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (based on experience and performance)
Benefits:
- Competitive salary package
- Exceptional benefits, including flexible working hours and exlusive employee discounts
- Free lunch twice a week
- Regular team events and a family-like work atmosphere
Working Hours: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: The salary range is based on industry standards for marketing managers with 5-10 years of experience in the retail or fashion industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 51-200 employees
Founded: 2009
Company Description:
- Gusti Leder is a growing retail company committed to sustainability, slow fashion, and transparency
- The company uses leather as its main material and focuses on producing high-quality, long-lasting products
- Gusti Leder is known for its commitment to ethical production and supporting local producers
Company Specialties:
- Slow Fashion
- Transparency in Production
- High-Quality Leather Products
Company Website: https://www.gusti-leder.de/
ASSUMPTION: Gusti Leder's commitment to sustainability and ethical production is a key aspect of its brand and company culture.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Remote solely, with the possibility of occasional on-site meetings
Growth Opportunities:
- Potential career progression to Head of Marketing or similar roles
- Opportunities to gain experience in international marketing and expand professional network
- Chance to work with a diverse and talented team and contribute to the company's growth
ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): India (remote work)
Geographic Context:
- India has a large and growing fashion market, with a strong focus on e-commerce
- The remote work arrangement allows for greater flexibility and work-life balance
- The company's commitment to sustainability and ethical production is valued in the Indian market
Work Schedule: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: The remote work arrangement may require self-motivation and effective time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing strategy development and execution
- Influencer marketing and collaboration experience
- Leadership and team management skills
- Analytical skills and data interpretation
Application Tips:
- Highlight relevant marketing experience, with a focus on influencer marketing and campaign development
- Demonstrate strong analytical skills and data-driven decision-making
- Showcase leadership skills and team management experience
- Tailor your application to emphasize your fit with Gusti Leder's values and commitment to sustainability
ATS Keywords: Marketing strategy, influencer marketing, campaign development, market analysis, budget optimization, team leadership
ASSUMPTION: The application process may vary depending on the hiring manager and the specific needs of the team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Hootsuite, Buffer, or similar)
- Social media analytics tools (e.g., Google Analytics, Sprout Social, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the marketing team's needs.
👔 Cultural Fit Considerations
Company Values:
- Sustainability
- Transparency
- Quality
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you share Gusti Leder's commitment to sustainability and ethical production?
- Are you comfortable working remotely and managing your own time effectively?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Cultural fit is an important consideration for Gusti Leder, as the company values a strong sense of teamwork and shared commitment to its mission.
⚠️ Potential Challenges
- Managing remote teams and ensuring effective communication
- Balancing multiple priorities and projects simultaneously
- Adapting to a fast-paced and ever-changing marketing landscape
- Working with influencers and managing brand reputation
ASSUMPTION: These challenges can be overcome with strong leadership skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions, but with a focus on influencer marketing and campaign development
- In the fashion and retail industry, this role may require a deeper understanding of the target audience and market trends
- Career progression may involve moving into a head of marketing or similar role, with increased responsibilities and strategic decision-making
ASSUMPTION: This role offers a unique opportunity to specialize in influencer marketing and gain valuable experience in the fashion and retail industry.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign to launch a new product line
- Analyzing market trends and customer behavior to identify growth opportunities and optimize marketing budget allocation
- Managing a team of marketing professionals to create and implement innovative campaigns that increase brand awareness and customer engagement
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Gusti Leder support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Gusti Leder measure the success of its marketing campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance, and how does it support remote employees?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
