Influencer Marketing Manager (m/w/x)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/x)

🔹 Company: gocomo GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-02-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Coordinating creative influencer marketing campaigns
• Managing client, creator, and internal team communications
• Conducting market and competitive analyses
• Controlling budgets and ensuring economic targets
• Supporting paid media campaigns on platforms like Meta and TikTok

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on communication and stakeholder management.

📋 Key Responsibilities

✅ Campaign Management: Planning, executing, and steering influencer marketing campaigns in close collaboration with the team

✅ Customer Communication: Supporting customer care, creating weekly updates, and preparing meetings

✅ Market & Competitor Analysis: Identifying trends and developing ideas to strengthen customer strategy

✅ Budget & Cost Control: Supporting budget management and ensuring economic targets are met

✅ Internal Coordination: Close collaboration with key account management and supporting customer expansion

✅ Paid Media Support: Contributing to paid campaigns on platforms such as Meta and TikTok

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 2 years of experience in influencer marketing, project management, or a similar role

Required Skills:

• Proven experience in influencer marketing or a related field
• Excellent communication skills and stakeholder management
• Basic budget management and process optimization skills
• Familiarity with social media, influencer marketing, and paid media
• Strong team player mentality with hands-on approach and initiative
• Diplomatic skills in handling different stakeholders

Preferred Skills:

• Fluency in German and English
• Experience with social media analytics tools
• Knowledge of the German influencer market

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated, based on role, experience, and location)

Benefits:

• Attractive salary and flexible work arrangements
• Top-notch equipment for efficient work
• Open company culture with development opportunities
• Legendary team events and offsites
• Individual benefits package
• Company pension scheme
• Dog-friendly office in the heart of Berlin

Working Hours: Full-time (40 hours per week) with flexible hours and workation opportunities

ASSUMPTION: The salary range is estimated based on market research and similar roles in the industry. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees) - Offers a close-knit team and the opportunity to make a significant impact

Founded: 2018 - Gocomo has established itself as a trusted partner for leading brands in just a few years

Company Description:

• Gocomo is a data- and AI-enabled full-service social media agency
• They offer a one-stop solution for influencer marketing, UGC, channel management, community management, content production, and more
• Gocomo combines proprietary technology and extensive social media knowledge to provide tailored solutions for clients

Company Specialties:

• Influencer Marketing
• Online Marketing
• Social Media
• Digital Media
• Community Marketing
• Generation Z & Millennials
• Peer-to-Peer Advertising
• Social Media Analytics

Company Website: gocomo.io

ASSUMPTION: Gocomo's focus on data-driven insights and AI enables them to provide innovative and effective social media solutions for their clients.

📊 Role Analysis

Career Level: Mid-level - This role offers the opportunity to grow within the company and take on more responsibilities over time

Reporting Structure: This role reports directly to the Head of Influencer Marketing and works closely with the key account management team

Work Arrangement: Hybrid - A mix of remote work and on-site collaboration, with flexible hours and workation opportunities

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company
• possibility to work on diverse campaigns and learn from experienced team members
• Opportunities to develop skills in data analysis, AI, and other emerging technologies

ASSUMPTION: Gocomo's focus on growth and development makes it an attractive choice for candidates looking to advance their careers in the influencer marketing industry.

🌍 Location & Work Environment

Office Type: Hybrid - A mix of remote work and on-site collaboration at the Berlin office

Office Location(s): Hufelandstraße 22, Berlin, 10407, DE

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible hours and workation opportunities

ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-person collaboration, fostering a productive and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the team to assess skills and cultural fit
• Final interview with the Head of Influencer Marketing

Key Assessment Areas:

• Communication and stakeholder management skills
• Campaign management and strategic thinking
• Budget management and process optimization skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful influencer marketing campaigns you've worked on
• Research Gocomo's clients and industry to show your knowledge and enthusiasm

ATS Keywords: Influencer Marketing, Campaign Management, Customer Communication, Market Analysis, Budget Management, Social Media, Team Collaboration, Process Optimization

ASSUMPTION: Gocomo's interview process is designed to assess both skills and cultural fit, ensuring that candidates are well-suited to the role and the company's values.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, Facebook, etc.)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Data analysis and AI tools (e.g., Hootsuite Insights, Sprout Social, Brand24)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and the campaign, but a strong foundation in social media and influencer marketing platforms is essential.

👔 Cultural Fit Considerations

Company Values:

• Data-driven and innovative
• Collaborative and team-oriented
• Transparent and open communication
• Focused on delivering results and exceeding client expectations

Work Style:

• Flexible and adaptable
• Results-driven and proactive
• Strong communication and collaboration skills
• Comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable managing multiple campaigns and stakeholders simultaneously?
• Do you have a strong understanding of social media and influencer marketing trends?
• Are you proactive and results-driven, with a focus on delivering exceptional client outcomes?

ASSUMPTION: Gocomo values candidates who are passionate about social media, innovative, and committed to delivering exceptional results for clients.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may be challenging at times
• Keeping up with the fast-paced and ever-changing influencer marketing landscape
• Balancing creative and analytical aspects of the role
• Adapting to the needs and preferences of diverse clients and creators

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of social media trends and creator dynamics
• Compared to other influencer marketing roles, this position offers a unique blend of creative and analytical responsibilities, as well as the opportunity to work with a diverse range of clients
• Career progression in this role may involve moving into a senior or management position within the influencer marketing team or exploring other areas of the business, such as data analysis or client services

ASSUMPTION: This role offers a unique blend of responsibilities and the opportunity to work with a diverse range of clients, making it an attractive choice for candidates interested in influencer marketing and social media.

📝 Sample Projects

• Developing and executing a multi-platform influencer marketing campaign for a major consumer brand
• Conducting market research and competitive analysis to inform strategy and identify trends
• Managing a team of creators to produce high-quality content for a client's social media channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of strong communication, strategic thinking, and adaptability in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall influencer marketing strategy at Gocomo?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Gocomo support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Gocomo measure the success of its influencer marketing campaigns, and what KPIs are most important?

ASSUMPTION: These questions are designed to provide insight into the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful influencer marketing campaigns you've worked on
• Research Gocomo's clients and industry to show your knowledge and enthusiasm
• Follow up with a polite email one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.