📌 Core Information
🔹 Job Title: Influencer Marketing Manager - More Nutrition (gn)
🔹 Company: The Quality Group
🔹 Location: Hamburg (hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Identifying, approaching, and building relationships with social media influencers who share our brand values and vision.
- Supporting the development and enhancement of existing influencer marketing processes and approaches.
- Staying updated on new trends, platforms, and best practices in influencer marketing and bringing fresh ideas to the table.
- Collaborating with cross-functional teams to ensure consistent brand messaging and successful campaign execution.
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong communication skills. It's ideal for someone with a passion for social media, influencer marketing, and the fitness/health industry.
📋 Key Responsibilities
✅ Identify and approach potential influencers who align with our brand values and vision.
✅ Build and maintain relationships with influencers, ensuring successful collaborations.
✅ Develop and implement influencer marketing strategies that drive brand awareness and engagement.
✅ Monitor and analyze campaign performance, providing regular reports and insights.
✅ Stay updated on industry trends and best practices, continuously improving our influencer marketing approach.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-organization skills. It's crucial to be proactive, results-driven, and able to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience (2-5 years) in influencer marketing or social media management, ideally in the fitness or nutrition industry.
Required Skills:
- Excellent communication and interpersonal skills.
- Strong analytical skills and data-driven mindset.
- Proven experience in influencer marketing or social media management.
- Familiarity with social media platforms and trends.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Skills:
- Fluency in German and English.
- Experience with influencer marketing tools and platforms.
- Knowledge of the German fitness and health industry.
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can be considered equivalent. Fluency in German is essential for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and qualifications).
Benefits:
- Attractive employee discounts on our products.
- Subsidy for EGYM Wellpass.
- Corporate benefits program.
- Subsidy for the Germany ticket.
- Company pension scheme.
Working Hours: Full-time (40 hours/week) with flexible working hours and hybrid work arrangement (2-3 days on-site).
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Germany. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: The Quality Group operates in the wellness and fitness services industry, focusing on sports nutrition and health products.
Company Size: With over 1,200 employees, The Quality Group offers a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: The Quality Group was founded in 2021, bringing together the successful brands ESN and More Nutrition.
Company Description:
- The Quality Group is an innovative provider of sports nutrition products, combining the strengths of ESN and More Nutrition brands.
- The company aims to support people in becoming the best version of themselves by offering high-quality products that promote health, performance, and well-being.
- The Quality Group is committed to challenging industry norms, setting new benchmarks, and driving innovation in the nutritional industry.
Company Specialties:
- Sports nutrition products (ESN brand).
- Health nutrition products and weight loss supplements (More Nutrition brand).
- Digital direct-to-consumer and social commerce business model.
Company Website: www.tqgg.de
ASSUMPTION: The Quality Group's focus on innovation, quality, and customer-centricity creates a dynamic and engaging work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for professionals with 2-5 years of experience in influencer marketing or social media management, seeking to advance their careers in a fast-growing company.
Reporting Structure: The Influencer Marketing Manager reports directly to the Marketing Director and collaborates with cross-functional teams, including sales, product, and content.
Work Arrangement: This role offers a hybrid work arrangement, with 2-3 days on-site at the Hamburg office and the remainder of the week working remotely.
Growth Opportunities:
- Expanding the influencer marketing team and taking on a leadership role.
- Exploring new marketing channels and strategies to drive brand growth.
- Gaining experience in a fast-paced, growing company with ample opportunities for professional development.
ASSUMPTION: This role offers significant growth potential as The Quality Group continues to expand its market presence and product offerings.
🌍 Location & Work Environment
Office Type: The Quality Group's Hamburg office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Werner-von-Siemens-Straße 8, Elmshorn, 25337, DE
Geographic Context:
- Hamburg is the second-largest city in Germany, offering a vibrant cultural scene, excellent connectivity, and a high quality of life.
- The hybrid work arrangement allows for a better work-life balance and reduced commuting time.
- The office is easily accessible by public transportation and offers parking facilities.
Work Schedule: Full-time (40 hours/week) with flexible working hours and a hybrid work arrangement (2-3 days on-site).
ASSUMPTION: The hybrid work arrangement provides the best of both worlds – the social interaction and collaboration of an on-site office environment, combined with the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application review (2-3 days).
- Phone or video screening (15-30 minutes).
- On-site or virtual interview with the hiring manager (45-60 minutes).
- Final interview with the marketing director and/or other team members (45-60 minutes).
Key Assessment Areas:
- In-depth knowledge of influencer marketing trends and best practices.
- Strong communication and interpersonal skills.
- Analytical skills and data-driven mindset.
- Cultural fit and alignment with The Quality Group's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of successful influencer marketing campaigns you've managed or contributed to.
- Demonstrate your understanding of the German fitness and health industry and how you can contribute to The Quality Group's success.
ATS Keywords: Influencer marketing, social media management, communication skills, trend analysis, organizational skills, relationship building, flexibility, stress management
ASSUMPTION: The application process may vary depending on the volume of applications received. It's essential to be proactive, follow up on your application status, and ask clarifying questions during the interview process.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.).
- Influencer marketing tools (e.g., Grin, Upfluence, BrandSnob).
- Analytics tools (e.g., Google Analytics, social media analytics platforms).
- Project management tools (e.g., Asana, Trello, Microsoft Project).
ASSUMPTION: Familiarity with these tools is not required but would be an asset. The Quality Group provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports, nutrition, and health.
- Innovation and continuous improvement.
- Collaboration and teamwork.
- Customer-centricity and excellence.
Work Style:
- Results-driven and proactive.
- Strong self-organization and time management skills.
- Adaptable and open to feedback.
- Ability to work independently and in a team environment.
Self-Assessment Questions:
- Do you share The Quality Group's passion for sports, nutrition, and health?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Cultural fit is crucial for success at The Quality Group. Applicants should carefully consider whether their personal values and work style align with the company's values and work environment.
⚠️ Potential Challenges
- Managing multiple influencer relationships and campaigns simultaneously.
- Keeping up with the fast-paced and ever-changing influencer marketing landscape.
- Balancing the demands of on-site work and remote work in a hybrid arrangement.
- Adapting to the unique culture and work environment of a growing, dynamic company.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses exclusively on influencer marketing and requires a deep understanding of social media trends and platforms.
- In comparison to other influencer marketing roles, this position offers a unique opportunity to work in the fast-growing sports nutrition and health industry.
- Career progression may involve expanding the influencer marketing team, taking on a leadership role, or exploring new marketing channels and strategies.
ASSUMPTION: This role offers a unique blend of creativity, strategic thinking, and strong communication skills, making it an attractive opportunity for experienced influencer marketing professionals.
📝 Sample Projects
- Developing and executing a targeted influencer marketing campaign to launch a new product line.
- Analyzing campaign performance data to optimize future influencer marketing strategies.
- Building and maintaining strong relationships with key opinion leaders in the fitness and health industry.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Influencer Marketing Manager at The Quality Group.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the influencer marketing team collaborate with other departments, such as sales and content?
- What opportunities are there for professional growth and development within the company?
- How does The Quality Group support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into The Quality Group's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful influencer marketing campaigns you've managed or contributed to.
- Follow up on your application status after one week, if you haven't heard back.
- If invited for an interview, research The Quality Group's mission, values, and recent projects to demonstrate your enthusiasm and preparation.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
