📌 Core Information
🔹 Job Title: Influencer Marketing Manager (Podcasts)
🔹 Company: Surfshark
🔹 Location: London
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and nurturing relationships with influencers and creators across podcast platforms
- Managing podcast influencer campaigns to hit performance goals and KPIs
- Handling daily campaign logistics, from reports and invoices to budgets and timelines
- Bringing fresh ideas to the table and helping shape creative influencer strategies
- Following industry trends and working closely with the marketing team to align cross-channel efforts
ASSUMPTION: This role requires a strong understanding of the podcast industry and influencer marketing, with a focus on building and maintaining relationships with influencers and creators.
📋 Key Responsibilities
✅ Build and nurture relationships with influencers and creators across podcast platforms
✅ Identify promising shows and negotiate win-win deals
✅ Manage podcast influencer campaigns to hit performance goals and KPIs
✅ Handle daily campaign logistics, from reports and invoices to budgets and timelines
✅ Bring fresh ideas to the table and help shape creative influencer strategies
✅ Follow industry trends and work closely with the marketing team to align cross-channel efforts
ASSUMPTION: The role involves a mix of creative and strategic thinking, as well as strong communication and negotiation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience running podcast campaigns (2-5 years)
Required Skills:
- Excellent English communication skills
- Passion for podcasts and knowledge of incredible shows across genres
- Solid grasp of how podcast advertising works
- Strong analytical skills and confidence in presenting results
- Familiarity with digital marketing trends and tactics
Preferred Skills:
- Experience with influencer marketing tools and platforms
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in influencer marketing and a deep understanding of the podcast industry.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Marketing Manager role in London)
Benefits:
- Growth and learning opportunities (time dedicated to learning, conferences, books, and online learning platforms)
- Tools of your choice (choose technical equipment and tools needed to do your best)
- Community and celebrations (long-lasting traditions such as On the Wave of Things, team buildings, or company celebrations)
- Premium Surfshark accounts (for you, your family, and friends)
Working Hours: Full-time (40 hours per week), with flexibility for the right candidate
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in London, with experience and qualifications taken into account.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity and Privacy
Company Size: Small (11-50 employees) - A close-knit team with a focus on collaboration and innovation
Founded: 2011 - Established as a subsidiary of Incogni, focusing on privacy protection for employees
Company Description:
- Ironwall by Incogni removes personal information from the internet to protect employees from identity theft, data breaches, and real-life harassment
- Specializes in removing sensitive data such as home addresses and phone numbers
- Assertive and uncompromising approach to data removal
Company Specialties:
- Security
- Privacy protection
- Online privacy
Company Website: ironwall.com
ASSUMPTION: Ironwall is committed to maintaining a secure and private online environment for its clients, with a focus on employee privacy and data protection.
📊 Role Analysis
Career Level: Mid-level - This role requires a balance of strategic thinking and hands-on campaign management
Reporting Structure: Reports directly to the Marketing Director, working closely with the marketing team and collaborating with other departments as needed
Work Arrangement: On-site (London office) with flexibility for the right candidate
Growth Opportunities:
- Progression to a senior role within the marketing team
- Expanding responsibilities as the company grows and enters new markets
- Learning and development opportunities, such as conferences, workshops, and online courses
ASSUMPTION: This role offers opportunities for growth and development within the marketing team and the wider organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Mission Viejo, California
Geographic Context:
- Mission Viejo is a suburban city in Orange County, California
- Known for its family-friendly neighborhoods and outdoor activities
- Close proximity to beaches, parks, and shopping centers
Work Schedule: Full-time (40 hours per week), with flexibility for the right candidate
ASSUMPTION: The work environment is collaborative and supportive, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Marketing Director to discuss the role, responsibilities, and career growth opportunities
- Final interview with the CEO to discuss the company's mission, vision, and values
Key Assessment Areas:
- Understanding of the podcast industry and influencer marketing
- Communication and negotiation skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Highlight your passion for podcasts and relevant industry experience in your cover letter
- Tailor your resume to emphasize skills and experiences related to the role's responsibilities
- Prepare examples of successful influencer marketing campaigns you've managed or contributed to
ATS Keywords: Podcast marketing, influencer relations, campaign management, KPIs, digital marketing, industry trends
ASSUMPTION: The application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Influencer marketing tools and platforms (e.g., Grin, Upfluence, BrandSnob)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The tools and technologies used in this role are designed to streamline workflows, improve collaboration, and enhance data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Privacy by design
- Integrity and transparency
- Collaboration and innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you approach building and maintaining relationships with influencers and creators?
- Can you provide an example of a successful influencer marketing campaign you've managed or contributed to?
- How do you stay up-to-date with industry trends and adapt your strategies accordingly?
ASSUMPTION: Ironwall values candidates who are passionate about privacy and data protection, with a strong work ethic and a commitment to collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Navigating the complexities of the podcast industry and influencer landscape
- Adapting to changes in the market and industry trends
- Balancing creative and strategic thinking with hands-on campaign management
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the podcast industry and influencer marketing
- Compared to other influencer marketing roles, this position has a specific focus on podcasts and the unique challenges and opportunities they present
- Career progression in this role could lead to senior marketing positions within the organization or related fields
ASSUMPTION: This role offers a unique opportunity to specialize in podcast influencer marketing, with potential for growth and development within the organization and the industry.
📝 Sample Projects
- Developing and executing a podcast influencer marketing campaign to promote a new product launch
- Conducting market research to identify emerging podcast trends and opportunities
- Collaborating with the marketing team to create cross-channel influencer marketing campaigns
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage campaigns, analyze data, and collaborate with the marketing team to achieve strategic goals.
❓ Key Questions to Ask During Interview
- How does Ironwall approach data privacy and protection for its employees?
- What are the biggest challenges facing the podcast industry, and how does Ironwall plan to address them?
- How does Ironwall support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Ironwall foster a collaborative and innovative work environment?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think critically and strategically.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your passion for podcasts and relevant industry experience
- Prepare examples of successful influencer marketing campaigns you've managed or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
