📌 Core Information
🔹 Job Title: Influencer Marketing Manager
🔹 Company: Nord Security (Saily)
🔹 Location: Vilnius, Lithuania
🔹 Job Type: Full-Time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Vilnius preferred) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving influencer marketing campaigns, with a focus on YouTube
- Building and maintaining relationships with influencers and content creators
- Conducting market research to enter new markets through collaborations
- Managing account operations, including reporting and budget tracking
- Collaborating with the marketing team to coordinate strategies across channels
ASSUMPTION: This role requires a strong understanding of digital marketing, with a focus on influencer marketing, and hands-on experience managing influencer collaborations, particularly on YouTube and Instagram.
📋 Key Responsibilities
✅ Develop and maintain ongoing relationships with agencies, influencers, and content creators on YouTube, Instagram, and other social media platforms
✅ Identify and engage potential influencers, negotiating rates to achieve high-impact campaigns
✅ Conduct market research and propose strategies to enter new markets through influencer collaborations
✅ Respond to inbound leads
✅ Plan, execute, and oversee influencer marketing campaigns to meet set objectives and KPIs
✅ Manage account operations, including reporting, invoicing, budget tracking, and performance analytics
✅ Brainstorm new creative approaches to influencer campaigns
✅ Stay up to date with industry trends
✅ Collaborate with the marketing team to coordinate strategies across different channels
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on influencer marketing
Required Skills:
- Strong understanding of digital marketing, with a focus on influencer marketing
- Ability to analyze data and present results
- Proven track record with YouTube/Instagram campaigns, including hands-on experience managing influencer collaborations
- Fluency in English
- Knowledge of YouTube's top creators and trends
- Ability to work effectively in a hybrid work environment
Preferred Skills:
- Experience with influencer marketing tools and platforms
- Fluency in additional languages
ASSUMPTION: Candidates located in Vilnius, Lithuania will be given preference due to the on-site nature of the role and the need for close collaboration with the local team.
💰 Compensation & Benefits
Salary Range: Gross Salary 1800 - 3200 EUR/Month
Benefits:
- Innovate with industry leaders
- Learn & grow
- Work in a next-gen Cyber City office
- Hybrid work (3 office days per week)
- Work from anywhere
- Physical well-being
- Mental & emotional health
- Premium healthcare
- Extra days off
- Joyful moments – special treats
- Company events & team-building
- Workation
Working Hours: Full-time, 40 hours per week, with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for influencer marketing manager roles in Lithuania. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nord Security is a leading provider of digital security and privacy solutions for businesses and individuals, with a focus on computer and network security.
Company Size: Nord Security has 1,001-5,000 employees, providing a large and dynamic work environment with ample opportunities for growth and collaboration.
Founded: Nord Security was founded in 2012 and has since grown to become one of the world's leading providers of digital security solutions.
Company Description:
- Nord Security is a home for advanced security solutions that share the Nord brand and values
- The company offers a range of products, including NordVPN, NordLayer, NordPass, NordStellar, NordLocker, and Saily
- Nord Security is committed to creating a safe cyber future for everyone, with a community of cybersecurity experts, software developers, engineers, data analysts, and other tech professionals
Company Specialties:
- Digital security and privacy solutions
- Virtual Private Networks (VPNs)
- Network access security
- Password management
- Threat exposure management
- End-to-end encryption
- eSIM services
Company Website: nordsecurity.com
ASSUMPTION: Nord Security offers a dynamic and innovative work environment, with a strong focus on employee growth and development. The company's commitment to digital security and privacy makes it an attractive option for professionals in the tech industry.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in digital marketing, with a focus on influencer marketing.
Reporting Structure: The Influencer Marketing Manager reports directly to the Marketing Team Lead and works closely with other marketing team members to coordinate strategies across channels.
Work Arrangement: This role is a hybrid position, with 3 office days per week in the Vilnius, Lithuania office and the option to work remotely for the remaining 2 days.
Growth Opportunities:
- Advancement within the marketing team, as the company continues to grow and expand its product offerings
- Cross-functional collaboration with other teams, such as product development and customer success
- Professional development opportunities, such as training programs and workshops
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
🌍 Location & Work Environment
Office Type: Nord Security's Vilnius office is a next-gen Cyber City office, featuring ergonomic workspaces, modern meeting rooms, engaging events, and specialty coffee.
Office Location(s): Nord Security's main office is located in Vilnius, Lithuania, with additional offices in other countries.
Geographic Context:
- Vilnius is the capital and largest city of Lithuania, with a population of approximately 545,000 people
- The city is known for its historic Old Town, which is a UNESCO World Heritage site
- Vilnius offers a high quality of life, with a low cost of living compared to other European capitals
Work Schedule: Full-time, 40 hours per week, with flexible working hours and the option to work from anywhere for 2 days per week
ASSUMPTION: The location of Nord Security's Vilnius office provides employees with easy access to a wide range of cultural, recreational, and dining options, as well as a vibrant tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Team Lead
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- Influencer marketing expertise
- Data analysis and presentation skills
- Communication and collaboration skills
- Cultural fit and alignment with Nord Security's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your past influencer marketing campaigns and their outcomes
- Demonstrate your understanding of the Lithuanian market and local trends
- Showcase your ability to work effectively in a hybrid work environment
ATS Keywords: Influencer marketing, digital marketing, YouTube, Instagram, campaign planning, market research, data analysis, collaboration, hybrid work
ASSUMPTION: Nord Security's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive influencer marketing campaigns and collaborate effectively with the marketing team.
🛠️ Tools & Technologies
- Social media platforms (YouTube, Instagram, etc.)
- Influencer marketing tools and platforms (e.g., Grin, Upfluence, BrandSnob)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Nord Security's internal processes and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- User-first mindset
- Transparency and honesty
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and flexible
- Innovative and creative
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing, with a focus on influencer marketing?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have experience managing influencer collaborations on YouTube and Instagram?
- Are you able to analyze data and present results effectively?
- Do you thrive in a collaborative, team-focused work environment?
- Are you comfortable working in a hybrid work arrangement, with 3 office days per week?
ASSUMPTION: Nord Security values candidates who are passionate about digital security and privacy, have a strong work ethic, and are committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple influencer marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the fast-paced nature of the digital marketing industry, including trends and algorithm changes
- Collaborating effectively with a remote team, requiring strong communication and communication skills
- Balancing the need for creativity and innovation with the need for data-driven decision-making
ASSUMPTION: The potential challenges of this role can be mitigated through strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other influencer marketing manager roles, this position places a greater emphasis on YouTube campaign management and market research for new market entry
- In the digital marketing industry, influencer marketing is a growing and evolving field, with a strong focus on data-driven decision-making and ROI optimization
- Career progression in this role may involve moving into a senior marketing position or specializing in a specific aspect of influencer marketing
ASSUMPTION: The specific requirements and focus areas of this role may vary depending on Nord Security's current marketing priorities and the candidate's areas of expertise.
📝 Sample Projects
- Developing and executing a YouTube influencer marketing campaign to promote Nord Security's eSIM service, Saily
- Conducting market research to identify potential influencer partners in a new target market, such as Southeast Asia
- Managing the day-to-day operations of an ongoing influencer marketing campaign, including reporting, invoicing, and budget tracking
ASSUMPTION: The specific projects assigned to the Influencer Marketing Manager may vary depending on Nord Security's current marketing priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current influencer marketing landscape in Lithuania and how Nord Security is positioned within it?
- How does Nord Security approach collaboration with influencers and content creators, particularly on YouTube?
- What are the key performance indicators (KPIs) for influencer marketing campaigns at Nord Security, and how are they tracked and analyzed?
- How does Nord Security support the professional development and growth of its marketing team members?
- What is the team structure and dynamic within the marketing department at Nord Security?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Nord Security's marketing priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past influencer marketing campaigns and their outcomes
- Demonstrate your understanding of the Lithuanian market and local trends
- Showcase your ability to work effectively in a hybrid work environment
- Follow up with the Nord Security recruitment team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
