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Influencer Marketing Manager - US (gn)

The Quality Group
Full-time
Remote
Worldwide
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Influencer Marketing Manager - US (gn)

πŸ”Ή Company: The Quality Group

πŸ”Ή Location: United States (Remote, East Coast)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (East Coast)

πŸš€ Job Overview

Key aspects of this role include:

  • Building relationships with influencers and developing creative campaigns
  • Collaborating with content and marketing teams to create engaging content
  • Monitoring campaign performance and optimizing strategies
  • Organizing influencer events for social media channels
  • Staying up-to-date with industry trends and best practices

ASSUMPTION: This role requires a strong understanding of the US influencer marketing landscape and the fitness/ nutrition industry.

πŸ“‹ Key Responsibilities

βœ… Identify, contact, and build relationships with social media influencers who align with our brand values and vision

βœ… Develop and execute creative influencer marketing campaigns that resonate with our target audience and generate attention

βœ… Collaborate with our content and marketing teams to create engaging, shareable content in collaboration with influencers

βœ… Monitor campaign performance and analyze key metrics to optimize future strategies

βœ… Organize influencer events, including shootings and video shoots, for our social media channels

βœ… Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing

ASSUMPTION: This role requires strong communication, creative thinking, and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in influencer marketing or social media management, within the fitness or nutrition industry in the US

Required Skills:

  • Excellent communication and relationship-building skills
  • Creative thinking and ability to develop engaging campaigns
  • Strong analytical skills to monitor campaign performance and derive actionable insights
  • Proficiency in social media platforms and content creation tools
  • Fluency in English

Preferred Skills:

  • Experience with influencer marketing in the US fitness/ nutrition industry
  • Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in the US fitness/ nutrition industry and a strong understanding of the influencer marketing landscape will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for similar roles and experience levels)

Benefits:

  • Professional growth opportunities
  • Team cohesion and strong company culture
  • Diverse and inclusive work environment

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the US.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wellness and Fitness Services

Company Size: 1,001-5,000 employees

Founded: 2021

Company Description:

  • The Quality Group (TQG) is a leading enterprise in Germany for sports nutrition, dietary supplements, and reduced-sugar products
  • Operates a digital Direct-to-Consumer and Social Commerce business model with in-house production, logistics, and technology
  • Brands include ESN (Germany's market leader in sports nutrition) and More Nutrition (facilitating a healthier lifestyle without compromise)

Company Specialties:

  • Sports nutrition
  • Dietary supplements
  • Reduced-sugar products

Company Website: www.tqgg.de

ASSUMPTION: TQG's unique business model and strong brand presence in Germany provide a solid foundation for expansion into the US market.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with potential for growth

Reporting Structure: This role reports directly to the US Marketing Manager

Work Arrangement: Remote, with a requirement to be based on the East Coast of the United States

Growth Opportunities:

  • Potential to grow into a leadership role as the US market expands
  • Opportunities to work on cross-functional projects and gain experience in different areas of the business
  • Chance to contribute to the company's overall growth and success in the US market

ASSUMPTION: This role offers significant growth potential as TQG expands its presence in the US market.

🌍 Location & Work Environment

Office Type: Remote (no physical office required)

Office Location(s): East Coast, United States

Geographic Context:

  • The East Coast of the United States is home to a large and diverse fitness and nutrition community
  • This region is well-connected and has a strong influencer marketing scene
  • The East Coast's time zones align well with European business hours, facilitating collaboration with TQG's headquarters in Germany

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The remote work arrangement allows for a better work-life balance and access to a larger talent pool.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with the HR team
  • Interview with the US Marketing Manager
  • Final interview with the Head of Marketing

Key Assessment Areas:

  • Communication and relationship-building skills
  • Creativity and campaign development
  • Analytical skills and data-driven decision-making
  • Understanding of the US influencer marketing landscape

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of successful influencer marketing campaigns you've worked on
  • Demonstrate your understanding of the US fitness/ nutrition industry and influencer marketing trends

ATS Keywords: Influencer Marketing, Social Media Management, Relationship Building, Creative Thinking, Analytical Skills, Content Creation, Communication Skills, US Fitness Industry, Nutrition Industry, Influencer Marketing Trends

ASSUMPTION: Applicants who demonstrate a strong understanding of the US influencer marketing landscape and the fitness/ nutrition industry will have a competitive advantage.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, TikTok, YouTube, etc.)
  • Content creation tools (Canva, Adobe Creative Suite, etc.)
  • Analytics tools (Google Analytics, social media analytics platforms, etc.)

ASSUMPTION: Proficiency in industry-standard tools and platforms is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Performance-driven
  • Innovative
  • Collaborative

Work Style:

  • Results-oriented
  • Creative and strategic thinking
  • Strong communication and teamwork skills

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working remotely and managing your own time?
  • Do you have a strong understanding of the US fitness/ nutrition industry and influencer marketing trends?

ASSUMPTION: Candidates who align with TQG's company values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Building relationships with US-based influencers and navigating the US influencer marketing landscape
  • Managing multiple campaigns and projects simultaneously
  • Adapting to a remote work environment and managing time effectively
  • Keeping up with industry trends and best practices in influencer marketing

ASSUMPTION: These challenges can be overcome with strong communication, organizational, and analytical skills.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in that it focuses on the US market and requires a strong understanding of the US influencer marketing landscape and fitness/ nutrition industry
  • Compared to similar roles in Europe, this position offers the opportunity to shape TQG's presence in the US market and contribute to its growth and success
  • Career progression may involve taking on leadership responsibilities as the US market expands

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other regions.

πŸ“ Sample Projects

  • Developing and executing a successful influencer marketing campaign for a new product launch
  • Building and maintaining relationships with key influencers in the US fitness/ nutrition community
  • Organizing and coordinating influencer events, including shootings and video shoots, for social media channels

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the US market for TQG, and how can this role address them?
  • How does this role fit into the overall marketing strategy for TQG in the US?
  • What opportunities are there for growth and development in this role?
  • How does TQG support its employees in working remotely and managing their own time?
  • What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a desire to understand the company's goals and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of successful influencer marketing campaigns you've worked on
  • Demonstrate your understanding of the US fitness/ nutrition industry and influencer marketing trends
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.