π Core Information
πΉ Job Title: Influencer Marketing Manager - US (gn)
πΉ Company: The Quality Group
πΉ Location: United States (Remote, East Coast)
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 10, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote (East Coast)
π Job Overview
Key aspects of this role include:
- Building relationships with influencers and developing creative campaigns
- Collaborating with content and marketing teams to create engaging content
- Monitoring campaign performance and optimizing strategies
- Organizing influencer events for social media channels
- Staying up-to-date with industry trends and best practices
ASSUMPTION: This role requires a strong understanding of the US influencer marketing landscape and the fitness/ nutrition industry.
π Key Responsibilities
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Identify, contact, and build relationships with social media influencers who align with our brand values and vision
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Develop and execute creative influencer marketing campaigns that resonate with our target audience and generate attention
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Collaborate with our content and marketing teams to create engaging, shareable content in collaboration with influencers
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Monitor campaign performance and analyze key metrics to optimize future strategies
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Organize influencer events, including shootings and video shoots, for our social media channels
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Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing
ASSUMPTION: This role requires strong communication, creative thinking, and analytical skills.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in influencer marketing or social media management, within the fitness or nutrition industry in the US
Required Skills:
- Excellent communication and relationship-building skills
- Creative thinking and ability to develop engaging campaigns
- Strong analytical skills to monitor campaign performance and derive actionable insights
- Proficiency in social media platforms and content creation tools
- Fluency in English
Preferred Skills:
- Experience with influencer marketing in the US fitness/ nutrition industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the US fitness/ nutrition industry and a strong understanding of the influencer marketing landscape will be most successful in this role.
π° Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for similar roles and experience levels)
Benefits:
- Professional growth opportunities
- Team cohesion and strong company culture
- Diverse and inclusive work environment
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the US.
π Applicant Insights
π Company Context
Industry: Wellness and Fitness Services
Company Size: 1,001-5,000 employees
Founded: 2021
Company Description:
- The Quality Group (TQG) is a leading enterprise in Germany for sports nutrition, dietary supplements, and reduced-sugar products
- Operates a digital Direct-to-Consumer and Social Commerce business model with in-house production, logistics, and technology
- Brands include ESN (Germany's market leader in sports nutrition) and More Nutrition (facilitating a healthier lifestyle without compromise)
Company Specialties:
- Sports nutrition
- Dietary supplements
- Reduced-sugar products
Company Website: www.tqgg.de
ASSUMPTION: TQG's unique business model and strong brand presence in Germany provide a solid foundation for expansion into the US market.
π Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: This role reports directly to the US Marketing Manager
Work Arrangement: Remote, with a requirement to be based on the East Coast of the United States
Growth Opportunities:
- Potential to grow into a leadership role as the US market expands
- Opportunities to work on cross-functional projects and gain experience in different areas of the business
- Chance to contribute to the company's overall growth and success in the US market
ASSUMPTION: This role offers significant growth potential as TQG expands its presence in the US market.
π Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): East Coast, United States
Geographic Context:
- The East Coast of the United States is home to a large and diverse fitness and nutrition community
- This region is well-connected and has a strong influencer marketing scene
- The East Coast's time zones align well with European business hours, facilitating collaboration with TQG's headquarters in Germany
Work Schedule: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The remote work arrangement allows for a better work-life balance and access to a larger talent pool.
πΌ Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Interview with the US Marketing Manager
- Final interview with the Head of Marketing
Key Assessment Areas:
- Communication and relationship-building skills
- Creativity and campaign development
- Analytical skills and data-driven decision-making
- Understanding of the US influencer marketing landscape
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer marketing campaigns you've worked on
- Demonstrate your understanding of the US fitness/ nutrition industry and influencer marketing trends
ATS Keywords: Influencer Marketing, Social Media Management, Relationship Building, Creative Thinking, Analytical Skills, Content Creation, Communication Skills, US Fitness Industry, Nutrition Industry, Influencer Marketing Trends
ASSUMPTION: Applicants who demonstrate a strong understanding of the US influencer marketing landscape and the fitness/ nutrition industry will have a competitive advantage.
π οΈ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Content creation tools (Canva, Adobe Creative Suite, etc.)
- Analytics tools (Google Analytics, social media analytics platforms, etc.)
ASSUMPTION: Proficiency in industry-standard tools and platforms is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Performance-driven
- Innovative
- Collaborative
Work Style:
- Results-oriented
- Creative and strategic thinking
- Strong communication and teamwork skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a strong understanding of the US fitness/ nutrition industry and influencer marketing trends?
ASSUMPTION: Candidates who align with TQG's company values and work style will be most successful in this role.
β οΈ Potential Challenges
- Building relationships with US-based influencers and navigating the US influencer marketing landscape
- Managing multiple campaigns and projects simultaneously
- Adapting to a remote work environment and managing time effectively
- Keeping up with industry trends and best practices in influencer marketing
ASSUMPTION: These challenges can be overcome with strong communication, organizational, and analytical skills.
π Similar Roles Comparison
- This role is unique in that it focuses on the US market and requires a strong understanding of the US influencer marketing landscape and fitness/ nutrition industry
- Compared to similar roles in Europe, this position offers the opportunity to shape TQG's presence in the US market and contribute to its growth and success
- Career progression may involve taking on leadership responsibilities as the US market expands
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other regions.
π Sample Projects
- Developing and executing a successful influencer marketing campaign for a new product launch
- Building and maintaining relationships with key influencers in the US fitness/ nutrition community
- Organizing and coordinating influencer events, including shootings and video shoots, for social media channels
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the US market for TQG, and how can this role address them?
- How does this role fit into the overall marketing strategy for TQG in the US?
- What opportunities are there for growth and development in this role?
- How does TQG support its employees in working remotely and managing their own time?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a desire to understand the company's goals and expectations.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer marketing campaigns you've worked on
- Demonstrate your understanding of the US fitness/ nutrition industry and influencer marketing trends
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.