Influencer Marketing Manager - US (gn)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager - US (gn)

🔹 Company: The Quality Group GmbH

🔹 Location: United States (Remote, East Coast)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (East Coast, United States)

🚀 Job Overview

Key aspects of this role include:

• Establishing MORE Nutrition in the US through influencer marketing
• Building relationships with influencers and creating engaging campaigns
• Collaborating with cross-functional teams to create shareable content
• Monitoring campaign performance and optimizing strategies
• Organizing influencer events for social media channels

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on building relationships and generating attention for the brand.

📋 Key Responsibilities

✅ Identify, contact, and build relationships with social media influencers who align with our brand values and vision

✅ Develop and execute creative influencer marketing campaigns that resonate with our target audience and generate attention

✅ Collaborate with our content and marketing teams to create engaging, shareable content in collaboration with influencers

✅ Monitor campaign performance and analyze key metrics to optimize future strategies

✅ Organize influencer events, including shootings and video shoots, for our social media channels

✅ Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing

ASSUMPTION: This role requires strong communication, analytical, and creative skills, as well as a deep understanding of the US influencer marketing landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in influencer marketing or social media management, preferably in the fitness or nutrition industry in the US

Required Skills:

• Excellent communication and relationship-building skills
• Creative thinking and ability to develop engaging campaigns
• Strong analytical skills to monitor campaign performance and derive actionable insights
• Proficiency in social media platforms and content creation tools
• Fluency in English

Preferred Skills:

• Experience working with US-based influencers
• Familiarity with the US fitness and nutrition industry

ASSUMPTION: Candidates with a proven track record in influencer marketing and a strong understanding of the US market will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Professional growth opportunities
• Team cohesion and diverse culture
• Hybrid or remote work setups

Working Hours: Full-time, with flexibility for event planning and coordination

ASSUMPTION: The salary range is based on industry standards for influencer marketing managers with 2-5 years of experience in the US.

📌 Applicant Insights

🔍 Company Context

Industry: Sports Nutrition, Dietary Supplements, and Reduced-Sugar Products

Company Size: 51-200 employees

Founded: 1985

Company Description:

• Germany’s leading functional nutrition brand, expanding to the US
• Focuses on empowering individuals to live healthier lives through science-backed products and engaging storytelling
• Operates a Direct-to-Consumer and Social Commerce business model, with in-house production, logistics, and technology

Company Specialties:

• ESN: Germany’s market leader in sports nutrition
• More Nutrition: Facilitates a healthier lifestyle without compromise

Company Website: https://www.tqg.de

ASSUMPTION: The Quality Group is a well-established company with a strong presence in Germany, looking to expand its reach in the US market.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and impact

Reporting Structure: This role reports directly to the Head of Marketing US

Work Arrangement: Remote, with a focus on the East Coast of the United States

Growth Opportunities:

• Potential to grow into a leadership role as the US team expands
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
• Chance to shape the brand’s presence and voice in the US market

ASSUMPTION: This role offers significant growth potential for the right candidate, as the company continues to expand its presence in the US market.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from one of the company’s offices in Hamburg, Elmshorn, Nützen, Amsterdam, or London

Office Location(s): Hamburg, Elmshorn, Nützen, Amsterdam, London

Geographic Context:

• The East Coast of the United States offers a large and diverse market for influencer marketing
• The remote work arrangement allows for flexibility and work-life balance
• The company’s offices in Europe provide opportunities for international collaboration and travel

Work Schedule: Full-time, with flexibility for event planning and coordination

ASSUMPTION: The remote work arrangement and flexibility in working hours make this role an attractive option for candidates seeking a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Head of Marketing US

Key Assessment Areas:

• Communication and relationship-building skills
• Creativity and strategic thinking
• Analytical skills and problem-solving abilities
• Understanding of the US influencer marketing landscape

Application Tips:

• Highlight relevant experience and achievements in influencer marketing or social media management
• Tailor your resume and cover letter to emphasize your fit for this role and the company’s mission
• Prepare examples of successful influencer marketing campaigns you’ve worked on in the past

ATS Keywords: Influencer Marketing, Social Media Management, Relationship Building, Creative Thinking, Analytical Skills, Content Creation, Communication Skills, US Market, Fitness Industry, Nutrition Industry

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in detail.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Content creation tools (Canva, Adobe Creative Suite, etc.)
• Analytics tools (Google Analytics, Sprout Social, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The tools and technologies required for this role are standard in the influencer marketing industry and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Innovative
• Collaborative

Work Style:

• Results-oriented
• Creative and strategic
• Team-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working independently and taking ownership of projects?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: Candidates who are highly motivated, results-driven, and comfortable working in a collaborative environment will be most successful in this role.

⚠️ Potential Challenges

• Establishing a new brand in a competitive market
• Building relationships with US-based influencers and navigating the US influencer landscape
• Managing multiple campaigns and events simultaneously
• Adapting to a remote work environment and collaborating with international teams

ASSUMPTION: These challenges can be overcome with strong communication, strategic planning, and a deep understanding of the US influencer marketing landscape.

📈 Similar Roles Comparison

• This role is unique in its focus on establishing a new brand in the US market
• Compared to similar roles in Europe, this position offers the opportunity to shape the brand’s presence and voice in a new market
• Career progression in this role may involve moving into a leadership position as the US team expands

ASSUMPTION: This role offers unique opportunities for growth and impact, as the company continues to expand its presence in the US market.

📝 Sample Projects

• Developing and executing a launch campaign for MORE Nutrition in the US
• Building and maintaining relationships with key US-based influencers in the fitness and nutrition spaces
• Creating and executing a series of influencer-led events to generate buzz and engagement for the brand

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and growth opportunities of this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for MORE Nutrition in the US?
• What opportunities are there for growth and development in this role?
• How does the company support its employees in building relationships with US-based influencers?
• What is the company’s approach to work-life balance and remote work?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and fit for this role
• Prepare examples of successful influencer marketing campaigns you’ve worked on in the past
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.