📌 Core Information
🔹 Job Title: Influencer Marketing Specialist
🔹 Company: Vita Coco
🔹 Location: New York, NY
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing influencer marketing strategies to promote Vita Coco's brand and drive engagement
- Collaborating with influencers, agents, and the content/brand team to create authentic content that resonates with the target audience
- Managing end-to-end influencer marketing campaigns, including setting goals, aligning on KPIs, drafting briefs, finalizing contracts, and managing budgets
- Monitoring and analyzing the performance of influencer campaigns, providing regular reporting and insights to internal stakeholders
- Staying current with influencer marketing trends, best practices, and emerging platforms to continuously optimize strategies
ASSUMPTION: This role requires a strong understanding of social media platforms and a proactive test-and-learn mentality to succeed in the fast-paced world of influencer marketing.
📋 Key Responsibilities
✅ Develop and support effective influencer marketing strategies to promote Vita Coco's brand and increase brand awareness
✅ Collaborate with influencers, agents, and the content/brand team to execute successful influencer marketing campaigns
✅ Identify and engage influencers, ensuring communications are inline with Vita Coco's brand tone of voice (TOV)
✅ Plan, execute, and manage end-to-end influencer marketing campaigns, including setting goals, aligning on KPIs, drafting briefs, finalizing contracts, and managing budgets
✅ Monitor and analyze the performance of influencer campaigns, providing regular reporting and insights to internal stakeholders
✅ Stay current with influencer marketing trends, best practices, and emerging platforms to continuously optimize strategies
ASSUMPTION: This role requires strong interpersonal and communication skills, as well as the ability to build relationships with internal and external teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-3 years of influencer marketing or relevant agency experience
Required Skills:
- Deep understanding of social media platforms and successful tactics for growing followers, increasing engagement, and generating impressions
- Proficient knowledge across platforms; Instagram, TikTok, and other emerging platforms
- Excellent interpersonal and communication skills (verbal and written)
- Self-starter with the ability to follow processes as well as conceive new ideas
- Excellent problem-solving skills and creative forward-thinker
- Trend tracker; someone who knows what is happening across platforms and can identify ways to integrate the brand
- Great negotiating skills!
- Innovative and creative in approaching ways to expand the business
- Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint)
Preferred Skills:
- Experience with GRIN or other influencer marketing tools
- Familiarity with the beverage industry
ASSUMPTION: Candidates with experience in influencer marketing or a related field, as well as a passion for bringing a CPG brand to life on social media, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $60,000 per year (USD)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Vita Coco products
- Opportunities for professional development and growth
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (EST)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary for positions performed outside of specific locations. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 201-500 employees
Founded: 2004
Company Description:
- Vita Coco is the leading brand of coconut water in the United States, with a growing presence around the world
- The Vita Coco Company's brands include Vita Coco, Runa, Ever & Ever, and PWR LIFT
- The company is committed to creating ethical, sustainable products that uplift communities and do right by the planet
- Vita Coco is headquartered in New York City with international offices in London and Singapore
Company Specialties:
- Coconut water
- Hydration
- Beverage
- Coconut oil
Company Website: thevitacococompany.com
ASSUMPTION: Vita Coco's commitment to sustainability and ethical business practices makes it an attractive employer for candidates who value these principles.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Content Team, which is a sub-set of Growth Marketing
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to grow within the Content Team or explore other opportunities within Vita Coco as the company expands
- Chance to work on innovative campaigns and contribute to Vita Coco's success in the influencer marketing space
ASSUMPTION: This role offers opportunities for professional growth and development within Vita Coco's Content Team and broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 250 Park Ave S, 7th Floor, New York, NY 10003, US
Geographic Context:
- New York City is a vibrant, multicultural city with numerous attractions, restaurants, and entertainment options
- The office is located in the Flatiron District, close to public transportation and various amenities
- New York City offers a dynamic and diverse professional environment
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (EST), with flexibility for meetings and events as needed
ASSUMPTION: Vita Coco's office environment is collaborative and supportive, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or video interview with the Content Team
- Final interview with the Director of Growth Marketing
- Background check and offer
Key Assessment Areas:
- Understanding of influencer marketing and social media platforms
- Communication and interpersonal skills
- Problem-solving and creative thinking
- Alignment with Vita Coco's brand values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of influencer marketing and social media trends in your application materials
- Prepare questions to ask the interviewers about Vita Coco's company culture, growth opportunities, and the team you'll be working with
ATS Keywords: Influencer Marketing, Social Media, Content Creation, Relationship Management, Performance Tracking, Analytics, Negotiation, Problem Solving, Creativity, Trend Tracking, Communication, Self-Starter, MS Office Suite, Engagement, Campaign Management, Innovation
ASSUMPTION: Vita Coco's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- GRIN (influencer marketing tool)
- MS Office Suite (Outlook, Excel, Word, PowerPoint)
- Social media platforms (Instagram, TikTok, etc.)
ASSUMPTION: Familiarity with GRIN or other influencer marketing tools, as well as proficiency in MS Office Suite, is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Good For Feeling Good
- B Corp Certified
- Commitment to sustainability and ethical business practices
Work Style:
- Collaborative and supportive team environment
- Opportunities for professional growth and development
- Dynamic and diverse professional environment
Self-Assessment Questions:
- Do you share Vita Coco's commitment to sustainability and ethical business practices?
- Are you comfortable working in a collaborative and supportive team environment?
- Do you thrive in a dynamic and diverse professional environment?
ASSUMPTION: Vita Coco's company culture is focused on sustainability, collaboration, and professional growth, making it an attractive employer for candidates who value these aspects.
⚠️ Potential Challenges
- Managing multiple influencer campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the fast-paced nature of influencer marketing and social media trends
- Balancing the need for creativity and innovation with the requirement to maintain Vita Coco's brand tone of voice (TOV)
- Navigating the complexities of influencer contracts and negotiations
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a commitment to staying current with industry trends and best practices.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of social media platforms
- Influencer marketing is a growing and evolving field, with new platforms and trends emerging regularly
- This role offers opportunities for professional growth and development within Vita Coco's Content Team and broader organization
ASSUMPTION: This role is unique in its focus on influencer marketing and requires a specific set of skills and knowledge to succeed.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for Vita Coco's latest product launch
- Managing an influencer campaign from start to finish, including identifying and engaging influencers, drafting briefs, finalizing contracts, and monitoring performance
- Analyzing the performance of influencer campaigns and providing regular reporting and insights to internal stakeholders
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work involved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Content Team and Growth Marketing?
- How does Vita Coco support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Vita Coco measure the success of its influencer marketing campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to provide candidates with a clear understanding of the role, the team, and the company culture, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewers about Vita Coco's company culture, growth opportunities, and the team you'll be working with
- If selected for an interview, be prepared to discuss your understanding of influencer marketing and social media trends, as well as your alignment with Vita Coco's brand values and company culture
- Follow up with Vita Coco after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
