📌 Core Information
🔹 Job Title: Influencer Marketing Specialist - TikTok
🔹 Company: QVC
🔹 Location: West Chester, Pennsylvania
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-3 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through influencer marketing on TikTok
- Managing campaign budgets and agency relationships
- Analyzing campaign performance and optimizing strategies
- Collaborating with influencers, internal teams, and external partners
ASSUMPTION: This role requires a strong understanding of influencer marketing, digital marketing, and social media platforms, with a focus on TikTok. Experience in a similar role or relevant field is essential.
📋 Key Responsibilities
✅ Execute influencer program and drive revenue growth
✅ Allocate and manage campaign budget, oversee agency relationships, and collaborate with internal teams
✅ Monitor and analyze campaign performance metrics, providing detailed reports and insights
✅ Build and enhance relationships with influencers, internal teams, external partners, merchants, and buyers
✅ Collaborate with influencers and internal teams to create engaging content that resonates with target audiences
ASSUMPTION: This role involves working with multiple stakeholders, requiring strong communication, project management, and organizational skills.
🎯 Required Qualifications
Education: BA/BS in merchandising, marketing, communications, or related field
Experience: 2-3 years professional experience in influencer marketing, digital marketing, social media marketing, or similar field
Required Skills:
- Proven experience in influencer marketing or related field
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to manage multiple projects and meet deadlines
- Familiarity with TikTok and other social media platforms
Preferred Skills:
- Experience with TikTok
- Fluency in additional languages
ASSUMPTION: While experience with TikTok is a plus, a strong understanding of influencer marketing and other social media platforms is more critical for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for experience level and location)
Benefits:
- Health Care Benefits
- 401(k)
- Paid Time Off
- Tuition Reimbursement
- Employee Assistance Program
- Parental Leave
- Paid Volunteer Hours
- Company Discounts
Working Hours: Full-time, hybrid work arrangement with a mix of on-site and remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on live social shopping and video-driven commerce
Company Size: 10,001+ employees, offering a large and diverse work environment with ample growth opportunities
Founded: QVC Group was founded in 1986, with a rich history in live shopping and a strong commitment to innovation and growth
Company Description:
- QVC Group is a Fortune 500 company with six leading retail brands
- Offers live social shopping experiences across multiple platforms, including TV, ecommerce, and social media
- Committed to diversity, inclusion, and belonging, with a focus on driving progress and doing what's right
Company Specialties:
- Live shopping and video-driven commerce
- Retail, ecommerce, and broadcasting
- Multimedia and global multiplatform retailing
Company Website: http://www.qvcgrp.com
ASSUMPTION: QVC Group's extensive experience in live shopping and commitment to innovation make it an attractive employer for those interested in the retail and ecommerce industries.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Influencer Marketing Manager and collaborates with various internal teams, external partners, and influencers
Work Arrangement: Hybrid, with a mix of on-site and remote work, offering flexibility and a balance between office and home-based work
Growth Opportunities:
- Advancement within the influencer marketing team or related departments
- Expansion into other areas of the business, such as content creation, merchandising, or ecommerce
- Professional development and skill-building through training and mentorship programs
ASSUMPTION: This role offers ample opportunities for growth and development within QVC Group's diverse and dynamic work environment.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): West Chester, Pennsylvania
Geographic Context:
- West Chester is a suburban area located approximately 20 miles west of Philadelphia
- The region offers a mix of urban and rural environments, with easy access to cultural attractions, outdoor recreation, and entertainment options
- West Chester is home to a diverse and vibrant community, with a strong sense of local pride and a commitment to sustainability and green initiatives
Work Schedule: Full-time, with a standard workweek of 40 hours, Monday through Friday
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the influencer marketing team
- Final interview with the director of influencer marketing
Key Assessment Areas:
- Understanding of influencer marketing and social media platforms
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with QVC Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of influencer marketing and social media trends in your application materials
- Prepare questions that showcase your interest in the role and the company
ATS Keywords: Influencer Marketing, TikTok, Social Media, Campaign Management, Budget Management, Data Analysis, Content Creation, Collaboration, Customer Acquisition, Performance Metrics, Agency Management, Relationship Building, Emerging Platforms, Brand Guidelines, Test-and-Learn Approach, Engaging Content
ASSUMPTION: Applicants should tailor their application materials to highlight relevant experience and skills, and demonstrate their understanding of influencer marketing and social media trends.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective campaign management, collaboration, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress
- Act With Empathy
- Be Brave
- Embrace the Future
- Do What's Right
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Creative and innovative
Self-Assessment Questions:
- How do you embody QVC Group's values in your daily work?
- Can you provide an example of a time when you drove progress through influencer marketing or a related initiative?
- How do you approach collaboration and relationship-building with influencers, internal teams, and external partners?
ASSUMPTION: Applicants should carefully consider how their personal values and work style align with QVC Group's values and culture, and be prepared to demonstrate their fit during the interview process.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced and ever-evolving social media landscape
- Adapting to changes in influencer marketing trends and strategies
- Balancing on-site and remote work responsibilities effectively
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of social media platforms and trends
- Experience with TikTok is a plus, but not required, as the role involves working with a variety of social media platforms
- This role offers opportunities for growth and advancement within QVC Group's diverse and dynamic work environment
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how it compares to other marketing positions, both within and outside of QVC Group.
📝 Sample Projects
- Developing and executing a TikTok influencer marketing campaign to drive revenue growth
- Analyzing campaign performance data to optimize strategies and maximize ROI
- Collaborating with influencers and internal teams to create engaging content that resonates with target audiences
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and demonstrate their ability to drive results in a similar role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall influencer marketing strategy for QVC Group?
- What opportunities are there for growth and advancement within the influencer marketing team or related departments?
- How does QVC Group support work-life balance for its employees?
- What is the company's approach to diversity, inclusion, and belonging, and how does this role contribute to those efforts?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company, and showcase their understanding of the industry and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for interviews by researching QVC Group, the role, and the industry, and practicing common interview questions and responses
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
- If selected for the position, complete the onboarding process and prepare for your first day on the job
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
