📌 Core Information
🔹 Job Title: Influencer Relations Manager:in
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining strong relationships with brand ambassadors and influencers
- Creating independent offers and negotiating contracts
- Continuously seeking new and relevant collaborations
- Planning, executing, and optimizing creator campaigns
- Monitoring KPIs and deriving insights for concrete actions
- Cross-functional collaboration with various teams
- Testing and scaling new (social) platforms
ASSUMPTION: This role requires a high level of autonomy, strong communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Serve as the main point of contact for brand ambassadors and influencers, building strong and long-term relationships
✅ Create independent offers and negotiate contracts until the agreement is reached
✅ Continuously network with international brands, agencies, and influencers, attend events, and seek new relevant collaborations
✅ Plan, execute, and optimize creator campaigns
✅ Monitor important KPIs (ROAS, CAC, conversion rates), derive insights, and implement concrete measures
✅ Collaborate closely with Comms, Brand, Product, and Paid Social teams for cross-functional campaigns
✅ Test and scale new (social) platforms
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and adaptability to changing market conditions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in influencer marketing with proven success in building growth-oriented campaigns
Required Skills:
- Proven negotiation skills and experience with cost-efficient deals
- Analytical thinking and KPI-oriented work approach
- Deep knowledge of the German influencer market
- Platform expertise: Instagram, TikTok, YouTube, Podcasts, with channel-specific campaign adaptation
- Strong network of relevant contacts (influencers and management)
- Fluent German and English language skills
Preferred Skills:
- Experience with CRM tools
- Knowledge of the energy sector
ASSUMPTION: Candidates with experience in the energy sector or CRM tools may have an advantage but are not strictly required.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and market standards for the role and location)
Benefits:
- Hybrid work model
- Diverse team with over 65 nationalities
- Modern office with various amenities
- Team events and strong team spirit
- Feedback culture and continuous learning opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on market standards for the role, location, and experience level. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Renewable Energy Services. Enpal is the market leader for solar panels in Europe, heat pumps in Germany, and the largest competitive smart meter operator in Germany.
Company Size: 1,001-5,000 employees. As a mid-sized company, Enpal offers a dynamic working environment with ample opportunities for growth and impact.
Founded: 2017. Enpal has grown rapidly since its founding and is now a leading player in the renewable energy sector.
Company Description:
- Enpal aims to make solar energy simple, affordable, and accessible to everyone
- Offers all-inclusive tariffs for solar panels, storage systems, and electric vehicle chargers
- Intelligent networking of products to create integrated solutions
Company Specialties:
- Renewable energy
- Photovoltaics
- Business development
- Technology and software development
- Green energy and clean tech
Company Website: www.enpal.de
ASSUMPTION: Enpal's mission and values are centered around sustainability, innovation, and customer focus.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Head of Influencer Marketing
Work Arrangement: Hybrid work model with a combination of on-site and remote work
Growth Opportunities:
- Potential career progression to senior or management roles within the marketing department
- Broadening of responsibilities and team leadership opportunities
- Cross-functional collaboration and learning opportunities within the organization
ASSUMPTION: Enpal's fast-paced growth and dynamic environment provide ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Modern office with various amenities, including a table tennis table, yoga room, and rooftop terrace
Office Location(s): Koppenstraße 8, Berlin, 10243, DE
Geographic Context:
- Berlin is the capital and largest city of Germany, known for its vibrant culture, nightlife, and diverse communities
- Enpal's office is located in the trendy Friedrichshain district, offering easy access to public transportation and various amenities
- The city has a humid continental climate with warm summers and cold winters
Work Schedule: Flexible hours with the option to work remotely
ASSUMPTION: Berlin's dynamic and multicultural environment provides a stimulating work environment for professionals in the renewable energy sector.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Communication and interpersonal skills
- Negotiation skills and experience
- Analytical thinking and problem-solving abilities
- Cultural fit and alignment with Enpal's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the German influencer market and Enpal's mission
- Prepare examples of successful influencer marketing campaigns you've worked on
ATS Keywords: Influencer marketing, negotiation, campaign planning, KPI monitoring, social media expertise, networking, German language, English language
ASSUMPTION: Enpal's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Campaign management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Growth
- Customer focus
- Innovation
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and open to change
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong customer focus and a passion for sustainability?
ASSUMPTION: Enpal values candidates who are aligned with their mission, values, and work style, as well as those who can contribute to their diverse and inclusive culture.
⚠️ Potential Challenges
- Managing a large network of influencers and brand ambassadors effectively
- Keeping up with the fast-paced and ever-changing influencer marketing landscape
- Balancing the need for creativity and innovation with the need for data-driven decision-making
- Adapting to Enpal's dynamic and growing organization
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this position requires a deeper understanding of the energy sector and Enpal's unique value proposition
- Enpal's fast-paced growth and dynamic environment may offer more opportunities for career advancement than more established organizations
- This role may have more cross-functional collaboration and learning opportunities than similar roles in larger corporations
ASSUMPTION: Candidates should consider their career goals, preferred work environment, and industry-specific context when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign for Enpal's solar panel product launch
- Negotiating a long-term partnership with a prominent German influencer to promote Enpal's brand and products
- Analyzing campaign performance data and deriving insights to optimize future marketing efforts
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may vary depending on the organization's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the influencer marketing department?
- How does Enpal support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Enpal measure the success of its influencer marketing campaigns, and what KPIs are most important?
- What is the company's long-term vision for the influencer marketing function, and how does this role contribute to that vision?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the organization's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've worked on
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
