Influencer & Social Growth Strategist (f/m/d)

📌 Core Information

🔹 Job Title: Influencer & Social Growth Strategist (f/m/d)

🔹 Company: AMELI Zurich

🔹 Location: Herbrechtingen, Baden-Württemberg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media growth strategies for Instagram and TikTok
• Managing influencer marketing efforts, including creator identification, outreach, and partnerships
• Collaborating with the on-camera creator to translate learnings into action
• Analyzing performance data and deriving actionable strategies
• Building and managing a structured creator CRM and content library

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and creative problem-solving.

📋 Key Responsibilities

✅ Social Growth Strategy:

• Analyze performance data to identify growth opportunities
• Develop scalable content formats for Instagram and TikTok
• Systematically test new ideas to drive organic growth
• Own reporting and insights, sharing clear KPIs and optimization ideas

✅ Influencer & Creator Marketing:

• Identify creators who align with AMELI’s values, aesthetic, and target audience
• Manage outreach, briefings, and communication
• Negotiate partnerships and buyouts
• Evaluate UGC for quality and performance
• Develop community-led programs

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of experience in social media strategy, influencer marketing, or creator management

Required Skills:

• Strong analytical skills with the ability to interpret data
• Excellent communication skills in German and English
• Sharp eye for visual storytelling and brand aesthetics
• Confident working with tools like Google Sheets and platform analytics dashboards

Preferred Skills:

• Experience with creator management tools
• Familiarity with the fashion and lifestyle industry

ASSUMPTION: Candidates with a proven track record in social media growth and influencer marketing are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for similar roles in Germany)

Benefits:

• 30 vacation days
• Options for sabbaticals and additional days off for personal occasions
• Personal development budget for trainings, coaching, or conferences
• Internal knowledge sharing and regular feedback sessions
• Regular virtual and in-person team events

Working Hours: Full-time (40 hours per week) with flexible hours and no core hours

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Germany, considering the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 2-10 employees (Small, agile team with a startup-like environment)

Founded: 2020 (Relatively new, purpose-driven brand)

Company Description:

• Focuses on creating timeless, elegant business accessories without compromising functionality
• Values craftsmanship, integrity, and transparency
• Supports women by sharing insights, thoughts, and regularly donating to selected non-profit organizations

Company Specialties:

• Business bags
• Laptop bags
• Fashion start-up

Company Website: http://www.ameli-zurich.com

ASSUMPTION: AMELI Zurich is a growing fashion brand with a strong focus on quality, functionality, and supporting women's education.

📊 Role Analysis

Career Level: Mid-level marketing role with growth opportunities

Reporting Structure: This role reports directly to the founder and works closely with the on-camera creator

Work Arrangement: 100% remote with flexible hours and no core hours

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn and develop skills in various aspects of marketing and branding

ASSUMPTION: This role offers significant growth potential as the company continues to grow and expand its marketing efforts.

🌍 Location & Work Environment

Office Type: Remote-only (no physical office)

Office Location(s): N/A

Geographic Context:

• Herbrechtingen is a small town in southern Germany with a population of around 12,000 people
• The region is known for its scenic beauty and close proximity to the Swabian Alps
• Germany offers a high quality of life, with strong social welfare systems and a robust economy

Work Schedule: Flexible hours with no core hours, allowing for a healthy work-life balance

ASSUMPTION: The remote work environment offers candidates the opportunity to work from anywhere, with a focus on results rather than hours worked.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the founder to discuss the role, responsibilities, and growth opportunities
• Case study or project assignment to evaluate strategic thinking and problem-solving skills
• Final interview with the on-camera creator to discuss collaboration and creative vision

Key Assessment Areas:

• Strategic thinking and data-driven decision making
• Communication skills and cultural fit
• Creativity and visual storytelling
• Problem-solving and project management skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in social media growth and influencer marketing
• Include specific examples of your achievements in driving organic growth and managing influencer partnerships
• Demonstrate your understanding of AMELI Zurich's brand and values in your application materials

ATS Keywords: Social media strategy, influencer marketing, creator management, data analysis, visual storytelling, German, English

ASSUMPTION: The application process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on their ability to drive organic growth and manage influencer partnerships.

🛠️ Tools & Technologies

• Google Sheets
• Platform analytics dashboards (e.g., Instagram Insights, TikTok Analytics)
• Creator management tools (e.g., Grin, BrandSnob, Upfluence)

ASSUMPTION: The specific tools and technologies required for this role may evolve as the company grows and expands its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship
• Integrity
• Transparency
• Supporting women's education

Work Style:

• Results-driven and autonomous
• Collaborative and communicative
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote work environment with a high degree of autonomy?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you have a strong eye for visual storytelling and a keen understanding of brand aesthetics?

ASSUMPTION: Candidates who are results-driven, adaptable, and committed to AMELI Zurich's values are likely to be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders in a remote work environment
• Balancing strategic thinking with day-to-day tactical execution
• Adapting to a growing and evolving company with a startup-like environment
• Working with a small team and wearing multiple hats

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Influencer Marketing Manager, but with a stronger focus on data-driven growth strategies and creator management
• Unlike larger organizations, this role offers a high degree of autonomy and the opportunity to make a significant impact on the company's growth
• Career progression may involve moving into a leadership role as the company expands

ASSUMPTION: This role offers a unique opportunity to drive organic growth and manage influencer partnerships in a small, agile team with a strong focus on quality and functionality.

📝 Sample Projects

• Developing and executing a TikTok growth strategy to increase followers and engagement
• Managing a creator partnership to drive brand awareness and sales for a new product launch
• Analyzing performance data to identify trends and optimize content formats for Instagram

ASSUMPTION: These sample projects are designed to assess candidates' strategic thinking, creativity, and problem-solving skills in a real-world context.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What are the most challenging aspects of working in a remote, small team environment?
• How does the company measure the success of its influencer marketing efforts?

ASSUMPTION: These questions are designed to assess the company's growth strategy, the role's priorities, and the work environment, as well as to demonstrate the candidate's interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in social media growth and influencer marketing
• Prepare a case study or project assignment that demonstrates your strategic thinking and problem-solving skills
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.