- Job Title: Influencer Specialist - Beauty
- Company: SharkNinja
- Location: Needham, MA, United States
- Job Type: Full-time, On-site
- Category: Marketing
- Date Posted: May 19, 2025
- Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Managing and executing influencer marketing strategies to drive customer engagement and brand awareness.
- Collaborating with influencers across various platforms like Instagram, TikTok, and YouTube.
- Overseeing influencer campaigns from inception to reporting.
- Working closely with internal marketing, creative, and brand teams to ensure campaigns align with overall marketing strategies and business goals.
ASSUMPTION: This role requires strong communication, negotiation, and interpersonal skills, as well as a deep understanding of social media platforms, influencer trends, and content creation.
📋 Key Responsibilities
- Influencer Identification & Outreach: Research, identify, and establish relationships with influencers across social platforms. Maintain influencer databases and collaborate with influencers and their managers to select the best partners for campaigns.
- *ASSUMPTION:* This involves proactive outreach, negotiation, and relationship-building skills.
- Campaign Management & Execution: Assist the influencer manager with campaign execution, including content approval and delivery timelines.
- *ASSUMPTION:* This requires strong organizational and project management skills, as well as attention to detail.
- Analytics & Reporting: Track campaign performance using tools like Google Analytics, Instagram Insights, TikTok Analytics, and other social media analytics platforms.
- *ASSUMPTION:* This involves data analysis skills and a data-driven mindset.
- Sample Requests: Assist influencer manager with requesting and shipping samples.
- *ASSUMPTION:* This requires strong organizational skills and attention to detail.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Experience:
- 2-3 years of experience in influencer marketing, digital marketing, or social media marketing.
- Proven track record of managing successful influencer campaigns across platforms such as Instagram, TikTok, YouTube, etc.
- Experience working with both macro (100k+ followers) and micro (10k-100k followers) influencers.
- Required Skills:
- Strong understanding of social media platforms, influencer trends, and content creation.
- Proficiency with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, TikTok Insights, etc.).
- Excellent communication, negotiation, and interpersonal skills.
- Strong organizational and project management skills; ability to manage multiple campaigns simultaneously.
- Creative thinker with attention to detail and a passion for staying ahead of industry trends.
- Familiarity with influencer marketing platforms (e.g., AspireIQ, Traackr, Upfluence) is a plus.
- Preferred Skills:
- Previous experience working with influencers in specific industries (e.g., fashion, beauty, wellness, tech, etc.).
- Familiarity with SEO, content marketing, and digital marketing strategies.
- Experience with video content creation and editing is a plus.
ASSUMPTION: Candidates should have a strong understanding of the beauty industry and its influencer landscape to excel in this role.
💰 Compensation & Benefits
- Salary Range: $65,000 - $85,000 per year (based on industry standards for similar roles in the Boston, MA area)
- *ASSUMPTION:* This range is based on market research and considers the role's requirements, experience level, and location.
- Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
- High impact Learning Programs featuring bold voices redefining what’s possible
- Working Hours: 40 hours per week, with flexibility for remote work not specified
📌 Applicant Insights
🔍 Company Context
- Industry: Appliances, Electrical, and Electronics Manufacturing
- Company Size: 1,001-5,000 employees
- Founded: 1994
- Company Description: SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.
- Company Specialties: Consumer Goods and Product Marketing
📊 Role Analysis
- Career Level: Mid-level marketing role with potential for growth in the influencer marketing field.
- Reporting Structure: This role reports directly to the Influencer Manager and works closely with internal marketing, creative, and brand teams.
- Work Arrangement: On-site, full-time position with potential for remote work not specified.
- Growth Opportunities: This role offers opportunities to grow within the influencer marketing field and potentially move into management or senior roles as the company expands its influencer marketing efforts.
🌍 Location & Work Environment
- Office Type: On-site, with potential for remote work not specified.
- Office Location(s): 89 A Street, Needham, MA 02494, US
- Geographic Context: Needham, MA is a suburb of Boston, MA, with a population of approximately 30,000 people. It offers a mix of urban and suburban living, with easy access to Boston via public transportation.
- Work Schedule: 40 hours per week, with flexibility for remote work not specified.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screen with the hiring manager
3. In-depth interview with the influencer manager and potentially other team members
4. Final interview with the marketing director or another senior leader
5. Background check and offer extension
- Key Assessment Areas:
1. Understanding of social media platforms and influencer trends
2. Communication and negotiation skills
3. Organizational and project management skills
4. Cultural fit with SharkNinja's Outrageously Extraordinary mindset
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Showcase your understanding of the beauty industry and its influencer landscape.
3. Prepare examples of successful influencer campaigns you've managed or contributed to.
4. Follow up with the hiring manager after your interview to express your interest in the role.
🛠️ Tools & Technologies
- Social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, TikTok Insights, etc.)
- Influencer marketing platforms (e.g., AspireIQ, Traackr, Upfluence)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Video content creation and editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
👔 Cultural Fit Considerations
- Company Values: Outrageously Extraordinary, Collaborative, Data-Driven, Proactive, and Self-Motivated
- Work Style: Fast-paced, dynamic, and innovative environment with a focus on breaking out of traditional swim lanes and pushing boundaries.
- Self-Assessment Questions:
1. How do you stay ahead of industry trends and adapt to emerging platforms in the influencer marketing landscape?
2. How do you manage relationships with influencers and ensure campaigns align with overall marketing strategies and business goals?
3. How do you balance data-driven decision-making with creative thinking and innovation in your approach to influencer marketing?
⚠️ Potential Challenges
- Managing multiple influencer campaigns simultaneously, requiring strong organizational and project management skills.
- Keeping up with the rapidly changing digital marketing landscape and emerging trends in the influencer marketing field.
- Collaborating effectively with internal teams and external influencers and their managers to ensure campaign success.
📈 Similar Roles Comparison
- Influencer Marketing Manager: This role focuses more on strategy and team management, while the Influencer Specialist role is more hands-on and focused on campaign execution.
- Social Media Manager: This role is broader in scope, covering all social media platforms and content creation, while the Influencer Specialist role is specifically focused on influencer marketing campaigns.
- Digital Marketing Specialist: This role may involve influencer marketing as one aspect of a broader digital marketing strategy, while the Influencer Specialist role is dedicated to influencer marketing campaigns.
📝 Sample Projects
- Managing a successful influencer campaign for a new product launch, driving brand awareness and sales through targeted influencer partnerships.
- Collaborating with influencers to create sponsored content that aligns with their unique voice and resonates with their audience.
- Analyzing campaign performance data to optimize future influencer marketing strategies and maximize ROI.
❓ Key Questions to Ask During Interview
1. How does this role fit into the overall influencer marketing strategy for the company?
2. What are the key priorities for this role in the first 30, 60, and 90 days?
3. How does the company support the professional growth and development of its employees?
4. What are the most challenging aspects of working in influencer marketing, and how does the company address these challenges?
5. How does the company measure the success of influencer marketing campaigns, and what key performance indicators (KPIs) are most important?
📌 Next Steps for Applicants
- To apply for this position:
1. Submit your application through this link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare examples of successful influencer campaigns you've managed or contributed to.
4. Follow up with the hiring manager after your interview to express your interest in the role.
5. If selected, complete a background check and onboarding process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
