📌 Core Information
🔹 Job Title: Influencer Specialist - Content Optimization
🔹 Company: H&M Group
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic development of creator content strategies for paid social channels
- Sourcing and briefing brand-right creators for campaigns
- Optimization of creator content for various platforms and formats
- Cross-functional coordination with media teams, partners, and local marketing teams
- Performance optimization based on content performance analysis
ASSUMPTION: This role requires a strong understanding of influencer marketing, social media platforms, and paid social best practices. Candidates should be comfortable managing multiple timelines and content requirements.
📋 Key Responsibilities
✅ Develop scalable strategies and frameworks for creator content adaptation, localization, and optimization for paid media across markets and platforms
✅ Source brand-right creators for each campaign, ensuring diversity in style, audience, and content approach
✅ Craft clear, targeted creator briefs that align with campaign objectives and performance goals
✅ Guide creators through content production and ensure final assets are campaign-ready and uploaded in time
✅ Work closely with media, partners, creators, and local marketing teams to coordinate asset needs, timelines, and ensure the right formats and messaging are delivered for each market and campaign layer
✅ Collaborate with media and analytics teams to review content performance and implement learnings into ongoing content strategies, briefing processes, and creator selection
ASSUMPTION: This role requires strong communication and interpersonal skills to build and manage relationships with creators, media teams, partners, and local marketing teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in influencer marketing, content production, or a related field
Required Skills:
- Deep knowledge of social media platforms, influencer ecosystems, and digital marketing
- Extensive experience in influencer marketing and optimization of creator content
- Expert in sourcing creators that match brand, campaign goals, audience, and content style
- Strong knowledge of paid social and best practices across key platforms
Preferred Skills:
- Fluency in additional languages
- Experience working with global brands and cross-functional teams
ASSUMPTION: Candidates with a strong portfolio showcasing their influencer marketing and content optimization skills will be prioritized.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior influencer marketing role in Stockholm, the estimated salary range is SEK 55,000 - 70,000 per month (gross).
Benefits:
- 25% Staff discount on all H&M Group brands
- H&M Incentive Program (HIP)
Working Hours: Full-time, Monday-Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: 1,001-5,000 employees
Founded: 1947
Company Description:
- H&M Group is a multinational clothing company based in Sweden, focusing on fast-fashion clothing
- Operates in 75 geographical markets with 4,801 stores under various company brands
- Employs over 107,000 full-time equivalent positions globally
Company Specialties:
- Fast-fashion retail
- Influencer marketing
- Global brand management
Company Website: hmgroup.com
ASSUMPTION: H&M Group is a well-established company with a strong global presence, offering extensive development opportunities around the globe.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Global Influencer Marketing Manager
Work Arrangement: On-site, with flexibility for occasional remote work
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on global campaigns and collaborate with cross-functional teams
- Possibility to progress to a management role within the influencer marketing team
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in influencer marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 965,000
- Known for its vibrant culture, rich history, and beautiful architecture
- Offers a high quality of life, with excellent public transportation, parks, and recreational facilities
Work Schedule: Standard office hours, with flexibility for occasional remote work
ASSUMPTION: Stockholm offers a dynamic and multicultural work environment, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-depth interview with the hiring manager to discuss the candidate's experience, skills, and portfolio
- Final interview with the global influencer marketing manager to discuss the candidate's strategic approach to influencer marketing and content optimization
Key Assessment Areas:
- Candidates' understanding of influencer marketing and content optimization strategies
- Candidates' ability to build and manage relationships with creators, media teams, partners, and local marketing teams
- Candidates' capacity to analyze content performance and implement learnings into ongoing strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing and content optimization
- Include a portfolio showcasing your previous work in influencer marketing campaigns and content optimization projects
- Prepare for interview questions that assess your strategic thinking, communication skills, and cultural fit
ATS Keywords: Influencer marketing, content optimization, creator sourcing, paid social, campaign strategy, performance optimization
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and passion for influencer marketing and content optimization.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, Facebook, etc.)
- Influencer marketing and analytics tools (e.g., BrandSnob, Upfluence, Traackr)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, Final Cut Pro)
ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to streamline their work and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Sustainability
- Quality
- Cost-consciousness
- Continuous improvement
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Results-oriented and focused on delivering impact
Self-Assessment Questions:
- Do you align with H&M Group's company values, particularly creativity and sustainability?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have a proven track record of delivering results and driving business impact through influencer marketing campaigns?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with H&M Group's values and work style will be prioritized.
⚠️ Potential Challenges
- Managing multiple timelines and content requirements for various campaigns and markets
- Balancing the need for creativity and innovation with the need for consistent brand messaging and performance optimization
- Adapting to the fast-paced and ever-changing nature of the influencer marketing landscape
- Collaborating effectively with cross-functional teams, including media, partners, and local marketing teams
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on influencer marketing and content optimization for paid social channels
- Compared to other influencer marketing roles, this position requires a strong strategic mindset and a deep understanding of paid social best practices
- Career progression in this role could lead to management positions within the influencer marketing team or related fields
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive creator sourcing and briefing strategy for a global brand campaign
- Optimizing creator content for a TikTok challenge to drive user-generated content and engagement
- Analyzing content performance data to inform ongoing content strategies and creator selection
ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities candidates can expect in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the global influencer marketing strategy?
- How does H&M Group support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- How does H&M Group approach cross-functional collaboration, and what tools or processes are in place to facilitate this?
- What are the most challenging aspects of this role, and how can I best prepare to tackle them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest and engagement with the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing and content optimization
- Include a portfolio showcasing your previous work in influencer marketing campaigns and content optimization projects
- Prepare for interview questions that assess your strategic thinking, communication skills, and cultural fit
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
