📌 Core Information
🔹 Job Title: Influencer Specialist, Content Optimization
🔹 Company: H&M Group
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing strategies for creator content adaptation, localization, and optimization across markets and platforms
- Sourcing and briefing brand-right creators for campaigns, ensuring diversity in style, audience, and content approach
- Optimizing creator content for various placements, formats, and platforms to meet campaign objectives
- Collaborating with media teams, partners, creators, and local marketing teams to coordinate asset needs and timelines
- Managing content delivery, quality-checking, and ensuring all final assets are campaign-ready and uploaded in time
- Working with platform partners to understand format best practices and content effectiveness guidelines
- Reviewing content performance and implementing learnings into ongoing content strategies and creator selection
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms, influencer ecosystems, and digital marketing.
📋 Key Responsibilities
✅ Develop scalable strategies and frameworks for creator content adaptation, localization, and optimization for paid media across markets and platforms
✅ Source brand-right creators for each campaign, ensuring diversity in style, audience, and content approach. Craft clear, targeted creator briefs that align with campaign objectives and performance goals
✅ Act as the lead in ensuring creator content is fit-for-platform, optimized for various placements and formats, and enriched with relevant storytelling, hooks, overlays, or callouts according to the objective of the campaign
✅ Work closely with media, partners, creators, and local marketing teams to coordinate asset needs, timelines, and ensure the right formats and messaging are delivered for each market and campaign layer
✅ Manage and quality-check the delivery of creator content, ensuring all final assets are campaign-ready and uploaded in time
✅ Collaborate with platform partners to understand format best practices and content effectiveness guidelines and ensure creator content meets technical and creative standards for media performance
✅ Work with media and analytics teams to review content performance and implement learnings into ongoing content strategies, briefing processes, and creator selection
ASSUMPTION: This role involves managing multiple timelines and content requirements, so strong attention to detail and organizational skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in influencer marketing, content optimization, or a related role
Required Skills:
- Deep knowledge of social media platforms, influencer ecosystems, and digital marketing
- Extensive experience in influencer marketing and optimization of creator content
- Expert in sourcing creators that match brand, campaign goals, audience, and content style
- Strong knowledge of paid social and best practices across key platforms
- Excellent communication and interpersonal skills to build and manage relationships
- Strong attention to detail and comfortable managing many timelines and content requirements
- Passionate about using data to improve and optimize content and creator strategies
Preferred Skills:
- Fluency in multiple languages
- Experience working with global brands and cross-functional teams
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a proven track record in influencer marketing and content optimization will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a senior influencer marketing role in Stockholm)
Benefits:
- 25% Staff Discount on all H&M Group brands
- H&M Incentive Program (HIP)
Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on team needs and performance.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior influencer marketing role in Stockholm. Actual compensation may vary based on experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fast Fashion)
Company Size: 1,001-5,000 employees
Founded: 1947
Company Description:
- H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
- Operates in 75 geographical markets with 4,801 stores under various company brands, including H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, and ARKET
- Employs over 107,000 full-time equivalent positions worldwide
Company Specialties:
- Fast-fashion retail
- Global brand management
- Sustainable fashion initiatives
Company Website: hmgroup.com
ASSUMPTION: H&M Group is a well-established, global retailer with a strong focus on fast-fashion trends and sustainability.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Global Influencer Marketing Manager and works closely with local marketing teams, media teams, and platform partners
Work Arrangement: On-site, full-time position based in Stockholm, Sweden
Growth Opportunities:
- Potential to lead and mentor junior team members as the team grows
- Opportunities to collaborate with global teams and work on international campaigns
- Progression to a management or leadership role within the influencer marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within the influencer marketing field and the broader H&M Group organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 965,000
- Known for its vibrant culture, historic architecture, and beautiful natural surroundings
- Offers a high quality of life, with excellent public transportation, healthcare, and educational opportunities
Work Schedule: Standard office hours, with flexibility for remote work or adjusted hours based on team needs and performance
ASSUMPTION: Stockholm offers a dynamic and multicultural work environment, with a strong focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Global Influencer Marketing Manager to discuss the role, responsibilities, and expectations
- Case study or presentation task to demonstrate strategic thinking and content optimization skills
- Final interview with the Global Influencer Marketing Manager and a member of the HR team to discuss the role, answer questions, and make a hiring decision
Key Assessment Areas:
- Strategic thinking and planning
- Creativity and content optimization skills
- Communication and interpersonal skills
- Attention to detail and organizational skills
- Cultural fit and alignment with H&M Group values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your influencer marketing and content optimization experience
- Prepare for the case study or presentation task by researching H&M Group's influencer marketing campaigns and identifying opportunities for improvement
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Influencer Marketing, Content Optimization, Social Media, Digital Marketing, Creator Sourcing, Creative Optimization, Cross-Functional Coordination, Content Review, Performance Optimization, Communication Skills, Attention to Detail, Data Analysis
ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on strategic thinking, creativity, and communication.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, Facebook, etc.)
- Content creation and editing tools (Adobe Creative Suite, Canva, etc.)
- Project management tools (Asana, Trello, etc.)
- Analytics and reporting tools (Google Analytics, Sprout Social, etc.)
ASSUMPTION: Familiarity with industry-standard tools and technologies is expected, but specific software or platform experience may not be required.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Sustainability
- Collaboration
- Innovation
- Customer focus
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with H&M Group's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, collaborative environment with tight deadlines and multiple stakeholders?
- How do you approach using data to inform content strategies and optimize performance?
ASSUMPTION: H&M Group values creativity, sustainability, collaboration, and innovation, and seeks candidates who can thrive in a fast-paced, dynamic work environment and contribute to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple timelines and content requirements for global campaigns
- Balancing brand guidelines and creative freedom when working with influencers
- Keeping up with the fast-paced nature of social media trends and platform updates
- Collaborating effectively with cross-functional teams and stakeholders across different time zones
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on influencer marketing and content optimization for paid social media channels
- Influencer marketing is a growing field with increasing demand for strategic, data-driven professionals
- This role offers opportunities for career growth and development within the influencer marketing field and the broader H&M Group organization
ASSUMPTION: This role is unique within the H&M Group organization and the broader marketing industry, requiring a specific set of skills and experiences.
📝 Sample Projects
- Developing a global influencer marketing strategy for a new product launch, including creator sourcing, content optimization, and performance tracking
- Collaborating with local marketing teams to adapt and localize creator content for specific markets and campaign layers
- Analyzing content performance data to identify trends, optimize strategies, and improve creator selection and briefing processes
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader influencer marketing strategy for H&M Group, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments and stakeholders?
- How does H&M Group support the professional development and growth of employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does H&M Group approach work-life balance and employee well-being, particularly in a fast-paced role like this one?
ASSUMPTION: These questions are designed to assess the role's fit within the organization, the team dynamics, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through H&M Group's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the case study or presentation task by researching H&M Group's influencer marketing campaigns and identifying opportunities for improvement
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the H&M Group HR team one week after submission to confirm receipt of your application and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
