📌 Core Information
🔹 Job Title: Influencer Strategist
🔹 Company: M Booth
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: Hybrid (2 days in office per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing influencer strategies for various brands
- Identifying and connecting brands with relevant influencers and content creators
- Managing influencer partnerships and content integrations
- Contributing to strategic planning and client leadership
- Collaborating with integrated agency teams and external partners
ASSUMPTION: This role requires a strong understanding of influencer marketing trends and cultural insights to drive brand relevance and engagement.
📋 Key Responsibilities
✅ Develop and execute influencer strategies that align with brand objectives and cultural trends
✅ Identify, connect, and manage influencer partnerships for multiple brands
✅ Oversee influencer content integrations and ensure they meet brand briefs
✅ Contribute to strategic planning and provide thought leadership to clients
✅ Serve as a client point person, leading calls, emails, and providing strategic counsel
✅ Collaborate with integrated agency teams and external partners to ensure excellence in program execution
ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 3-5 years of experience in influencer marketing
Required Skills:
- Expertise in influencer marketing trends and cultural insights
- Proven experience in influencer identification, negotiation, contracting, and activation management
- Excellent communication skills, both written and verbal
- Strong problem-solving skills and ability to think creatively
- Proven ability to manage multiple projects and deadlines
Preferred Skills:
- Experience working with a variety of brands and industries
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio showcasing their influencer marketing experience will have an advantage.
💰 Compensation & Benefits
Salary Range: $66,000 - $80,000 USD per year
Benefits:
- Comprehensive health care and wellness plans
- 401(k) Savings Plan and Flexible Spending Accounts
- Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Family Leave, Well-Being Programs, and Commuter Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels.
📌 Applicant Insights
🔍 Company Context
Industry: M Booth is a creative agency specializing in public relations, communications, and digital services. They focus on producing award-winning, culturally-competent campaigns that change perceptions and drive consumer behavior.
Company Size: M Booth has 201-500 employees, providing a mid-sized agency environment with opportunities for collaboration and growth.
Founded: M Booth was founded in 1984 and has since grown to become a leading agency in its industry.
Company Description:
- M Booth is a creative agency that produces culturally-competent campaigns to change perceptions and drive consumer behavior
- The agency has a strong focus on digital innovation, breakthrough campaigns, and earned media
- M Booth believes in making a positive impact on society through its work
Company Specialties:
- Public Relations
- PR
- Corporate Communications
- Consumer Marketing
- Travel and Lifestyle Marketing
- Social Media and Digital Communications
- Wine/Spirits Marketing
- Travel Marketing
- Luxury Marketing
- Wellness Marketing
- Consumer Tech Marketing
- Beauty Marketing
- Food and Beverage Marketing
- Media Relations
Company Website: http://mbooth.com/
ASSUMPTION: M Booth's focus on creativity, innovation, and cultural relevance makes it an attractive employer for candidates interested in influencer marketing and communications.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: The Influencer Strategist will report directly to the agency's leadership team and collaborate with various departments, including PR, social media, and digital communications.
Work Arrangement: This role is a hybrid position, requiring employees to be in the office 2 days per week.
Growth Opportunities:
- Potential career progression to Senior Influencer Strategist or Manager roles
- Opportunities to work on diverse brands and industries
- Chances to develop skills in related areas, such as digital communications or media relations
ASSUMPTION: M Booth's mid-sized agency structure provides ample opportunities for career growth and skill development.
🌍 Location & Work Environment
Office Type: M Booth's headquarters is located in New York City, with a hybrid work arrangement requiring employees to be in the office 2 days per week.
Office Location(s): 666 3rd Avenue, 7th floor, New York, NY 10017
Geographic Context:
- New York City is a major hub for the public relations and communications industry
- The city offers a vibrant cultural scene and numerous networking opportunities
- M Booth's office is conveniently located in Midtown Manhattan, close to public transportation and various amenities
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: M Booth's hybrid work arrangement and central office location provide a balance between collaboration and flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with hiring manager
- Final interview with agency leadership
- Background check and offer extension
Key Assessment Areas:
- Influencer marketing expertise and industry knowledge
- Cultural insights and trend analysis skills
- Communication and presentation skills
- Problem-solving and adaptability
- Client leadership and management skills
Application Tips:
- Highlight relevant influencer marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of M Booth's culture and values
- Prepare a portfolio showcasing your influencer marketing strategies, partnerships, and content integrations
- Research M Booth's clients and industry trends to show your enthusiasm and preparation during the interview
ATS Keywords: Influencer marketing, cultural insights, trend analysis, client leadership, communication skills, problem-solving, adaptability, hybrid work, New York City
ASSUMPTION: M Booth's interview process focuses on assessing candidates' industry knowledge, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Influencer marketing platforms (Upfluence, Grin, BrandSnob, etc.)
- Project management tools (Asana, Trello, Monday.com, etc.)
- Communication and collaboration tools (Slack, Microsoft Teams, Google Workspace, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Courage
- Ideas
- Respect
- Humanity
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Creative and innovative
- Data-driven and strategic
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and deadlines?
- Do you have a strong understanding of influencer marketing trends and cultural insights?
- Can you clearly communicate complex ideas to both clients and team members?
ASSUMPTION: M Booth values candidates who are adaptable, creative, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple influencer partnerships and content integrations simultaneously
- Keeping up with the fast-paced nature of influencer marketing and cultural trends
- Balancing client expectations and industry standards with budget constraints
- Navigating the hybrid work arrangement and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a solid understanding of influencer marketing trends and best practices.
📈 Similar Roles Comparison
- Influencer Strategist vs. Influencer Marketing Manager: The Strategist role focuses more on developing and executing strategies, while the Manager role involves overseeing a team and managing day-to-day operations.
- Influencer Marketing vs. Social Media Manager: Influencer marketing focuses on building relationships with external influencers and content creators, while social media management involves creating and curating content for brand-owned channels.
- Career progression: Influencer Strategist roles can lead to Senior Strategist, Manager, or Director positions, with potential opportunities to specialize in specific industries or client verticals.
ASSUMPTION: Understanding the differences between similar roles and career progression paths can help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Developing an influencer marketing strategy for a beauty brand launch, including identifying and connecting with relevant influencers and managing content integrations
- Executing a real-time influencer campaign for a food and beverage brand, capitalizing on a trending cultural moment
- Managing an influencer partnership for a consumer tech brand, ensuring brand alignment and positive consumer sentiment
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Influencer Strategist role at M Booth.
❓ Key Questions to Ask During Interview
- How does M Booth approach influencer marketing for different brand verticals and industries?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does M Booth support the professional growth and development of its employees?
- What are the most rewarding and challenging aspects of working at M Booth, according to current team members?
- How does M Booth balance client expectations with industry standards and budget constraints?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant influencer marketing experience and skills
- Write a cover letter that demonstrates your understanding of M Booth's culture and values
- Prepare a portfolio showcasing your influencer marketing strategies, partnerships, and content integrations
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
